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John Milburn - Product Ownership from Roadmaps to Backlogs
- 1. Welcome to
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 2. Product “Owner”ship
From Roadmaps to Backlogs
John Milburn, Pragmatic Marketing, Inc.
jmilburn@pragmaticmarketing.com
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 3. 3
Waterfall Planning
Product
Roadmap
Build / Test
System
Test
Business
Plan
Business
Gate
LAUNCH
Release
Gate
Marketing
Plan
Launch
Plan
Master Requirements List
Goals / Themes
Requirements
Design
Spec
Project
Plan
Start
Gate
Market Requirements Document
Market Requirements Table
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 4. 4
Waterfall Planning - Accountability
-- Product Manager
-- Development
-- Product Marketing Manager
Product
Roadmap
Build / Test
System
Test
Business
Plan
Business
Gate
LAUNCH
Release
Gate
Marketing
Plan
Launch
Plan
Master Requirements List
Goals / Themes
Requirements
Design
Spec
Project
Plan
Start
Gate
Market Requirements Document
Market Requirements Table
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 5. 5
Agile Planning
Product
Roadmap
Business
Plan
Business
Gate
Marketing
Plan
Launch
Plan
Product Backlog
Release Backlog
User Stories
Overall Project
Plan
Arch /Design
Start
Gate(s)
LAUNCH
Release
Gate
System
Test
Build(s)
Sprint
Test(s)
Sprint Backlogs
Sprint
Plan(s)
Demo(s)
Burnups /
Burndwns
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 6. 6
Agile Planning - Accountability
Product
Roadmap
Business
Plan
Business
Gate
Marketing
Plan
Launch
Plan
Product Backlog
Release Backlog
User Stories
Overall Project
Plan
Arch /Design
Start
Gate(s)
Build(s)
Sprint
Test(s)
Sprint Backlogs
Sprint
Plan(s)
Demo(s)
LAUNCH
Release
Gate
System
Test
-- Product Manager
-- Product Owner
-- Development
-- Product Marketing Manager
Burnups /
Burndwns
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 7. Product Manager: Responsible for analyzing market
conditions and defining features or functions of a
product. The role of product management spans
many activities from strategic to tactical
Product Owner: the member of the team
responsible for defining and prioritizing the Team
Backlog so as to streamline the execution of program
priorities, while maintaining conceptual and technical
integrity of the features or components the team is
responsible for.
Owner: a person who owns; legal possessor
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 8. Product Backlog
aka
Requirements List
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 9. Internal Roadmap
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 10. External Roadmap(s)
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 11. User Persona
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 12. Themes/Goals/Epics
Of a Release
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 13. Writing User Stories
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 14. Prioritizing User Stories
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 15. User Experience and
Interaction
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 16. Writing User Acceptance
Criteria
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 17. Prioritizing Defects
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 18. List Price
Discounts
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 19. Portfolio/Solution
vs.
Product
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
- 20. Project is no longer viable
(schedule, scope, market)
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved.
Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.