A Journey Through Product Management by fmr PMs of Visa, Adobe
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Main takeaways: - Learn the traits of Product Managers - Go through the Product Management cycle - Understand kinds of products
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A Journey Through Product Management by fmr PMs of Visa, Adobe
- 1. www.productschool.com A Journey Through Product Management by fmr PMs of Visa, Adobe
- 2. FREE INVITE Join 35,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
- 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
- 9. COURSES Corporate Training Level up your team’s product management skills
- 10. Sumeet Solanki & Dlaila Pereira TONIGHT’S SPEAKERS
- 11. A Journey Through Product Management Sumeet S. Solanki & Dlaila E. Pereira © All copyrights reserved with respective
- 12. Meet Sumeet Master’s Information , Bachelor’s Computers Microsoft (MSN, System Center, Outlook.com) Yahoo (Yahoo Mail - Various Areas) Adobe (Cloud Platform - Sharing) HPE (Aruba Edge / Cloud Platform)
- 13. Meet D’laila Bachelor’s Computer Engineering (Mumbai), Masters Computer Science (UIUC), MBA (Wharton) Microsoft (Product Management) RhythmOne / Rhythm NewMedia / Peel (Product Management) Visa (Director, Product Management) Allyo (Product Management)
- 14. Tell us about yourselves? What motivates you to be here today? Where do you come from? [Countries, Companies] What kind of experience? [Disciplines, Years] What is the one thing you want to walk away from today’s talk?
- 15. Here is what we will cover ... Product Manager Traits Product Management Cycle Different Kinds of Products A Product Demo FAQs Question & Answers
- 16. Product Management One Liners (credit to mentors) 1. Ship the right product at the right time for the right customer in the right way 2. Product management lies in the intersection of humanities and sciences 3. Product management is like the hub in bicycle wheel that connects various spokes 4. Product managers manage products for people, they don’t manage people 5. Virtual CEO = influence w/o authority, speed and quality of decision making 6. Product managers start with the customer and work their way backwards 7. Product managers are cultural shepherds of their teams
- 18. Creativity Courage Curiosity Communication Customer
- 24. Creativity Courage Curiosity Communication Customer
- 25. The Product Management Cycle
- 26. Vision Roadmap Strategy Design Development Launch Operations & Feedback
- 27. Vision © All copyrights reserved with respective
- 28. Strategy © All copyrights reserved with respective
- 29. Roadmap © All copyrights reserved with respective
- 30. Design © All copyrights reserved with respective
- 31. Development © All copyrights reserved with respective
- 32. Launch © All copyrights reserved with respective
- 33. Operations & Feedback © All copyrights reserved with respective
- 34. Vision Roadmap Strategy Design Development Launch Operations & Feedback
- 35. Different Kinds of Products
- 36. Content Art Suites Transactional Platforms
- 37. Content © All copyrights reserved with respective
- 38. Art © All copyrights reserved with respective
- 39. Suites © All copyrights reserved with respective
- 40. Transactional © All copyrights reserved with respective
- 41. Platforms © All copyrights reserved with respective
- 42. Content Art Suites Transactional Platforms © All copyrights reserved with respective
- 43. FAQs B2B vs B2C Eng Driven vs Product Driven Technical vs Empathy Missionaries vs Mercenaries Good Team vs Bad Team Good Management vs Bad Management Product Management Tracks (Engg -> Product, Design -> Product) Career Levels & Titles Silicon Valley Product Culture
- 44. Resources Silicon Valley Product Group https://svpg.com/ Product is Hard (Marty Cagan) https://www.youtube.com/watch?v=gCYFmrvPI8Q Lean Product Meetup (Dan Olsen) https://www.meetup.com/lean-product/ Carnegie Mellon - MS in Product Management Degree https://ms-product-management.cmu.edu/
- 45. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online
Notas del editor
- Microsoft Program Management = Technical Product Management
- Tell us about yourselves: What motivated you to be here today? What are your backgrounds? Countries? Companies? Disciplines? Experience?
- If you can’t explain it simply enough, you don’t understand it well enough.
- These are personality traits, They are personal, If you don’t have them suggest doing activities that will help you build them.
- Creativity / Computing First computer programmer Ada computer language named after her First set of algorithms Mathematician Pioneer of computing
- Courage / Transportation Boldly go where not many have been Multiple solo aviator Women’s rights supporter Teacher, Instructor Against all odds
- Curiosity / Information NSF founder Fred Turman (Stanford) Advisor As we may think author Memex visionary (Google today) Engineer at heart
- Communication / Communication All about presentation Makeup, cosmetics Design, style, fashion, elegance, appearance Perception, impression, statement Also about the people communicating
- Customer / Retail Store for all kinds of products Democratize lifestyle Extremely complex logistical problem Customer can fire everyone in the company by spending the money elsewhere
- Vision Simple Clear Succint Specific Long term (think 3-5 years out) Unique & differentiator ! = Mission, Motto, or such
- Strategy Buy, Build, Partner, Ignore, Exit Competitve, Cooperative, Creative
- Roadmap iPod, iPhone, iPad, iCloud Good, better, best Market presence, competitive, leading Market phase early adopter, mass market, laggards
- Design (Farm to Fork) Use cases Functionality Prioritization Workflows Look & feel Usability
- Development Architecture Technical Triaging Feedback EQ
- Marketing & Sales Positioning Pricing Promotion Placement Go to market Events, blogs, write-ups, collateral, videos
- Operations Cloud (Service) Operations Business Operations Support Operations Customer Feedback Qualitative Quantitative Real-time (A/B tests, experiments) Site Visits Early Adopter/Advisory Boards Iteration
- (Content) The Book Stones Tablets Parchments Printing Press Book eBook
- Art Discrete Emotional Moving / Memorable Multiple Senses (sight, sound, intellect) Artist driven Media dependent
- Collection Products Nested products One main big product Lots of small products All work together in harmony Social / group product - since multiple stakeholders (children, parents, visitors, pets) Home -> Family Maslow’s hierarchy bottom needs Collection of products & systems that work together Bathroom, toilet, toothbrush, appliances House + everything inside the house House is purchased, home is a built Everyone and all interactions with it.
- (Transaction) System of Network Transactions Usually user does something that results in some transaction across entities Alternative is risky (carrying / keeping cash) Complex network from user to merchant to banks Highly secure and critical Global across nations Monitors, maintains and tracks usage Similar to email, stock trade and any transactional system
- (Flow) Natural Flow Systems Continuous Motion Routing of Traffic Bottlenecks & Excess Capacity Stagnation Pick up / drop off , Start / end Waterfalls (magnificent) Internet, Routers