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An Introduction to Design Thinking
with Sprint 52 Co-Founder
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Bryan Williams
T O N I G H T ’ S S P E A K E R
Helping Connecticut Business Innovate
Design
Thinking
- Product School, 07/11/19 -
An Introduction to Design Thinking with Sprint 52 Co-Founder
Workflows and products
should be built
for human beings
Today is about having a
Growth Mindset
Today’s agenda
Simple
Complicated
Complex
Chaotic
http://noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
Ready?
Problem
Introduction
s
Help
Solve
Simple: easily knowable
Complicated: not simple, but still knowable
Complex: not fully knowable,
but reasonably predictable
Chaotic: neither knowable nor predictable.
http://noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
An Introduction to Design Thinking with Sprint 52 Co-Founder
Simple
Complicated
Complex
Chaotic
http://noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
Design thinking is:
A process for creative problem solving.
Design thinking utilizes elements from the designer's toolkit like empathy and
experimentation to arrive at innovative solutions. By using design thinking, you
make decisions based on what future customers really want instead of relying only
on historical data or making risky bets based on instinct instead of evidence.
IDEO
https://www.ideou.com/blogs/inspiration/what-is-design-thinking
EMPATH
Y
DEFINE
IDEATE
PROTOTYPE
TEST
An Introduction to Design Thinking with Sprint 52 Co-Founder
EMPATH
Y
DEFINE
IDEATE TEST
PROTOTYPE
Love and compassion are
necessities, not luxuries.
Without them, humanity
cannot survive.
-Dalai Lama XIV, The Art of Happiness
https://www.edutopia.org/blog/teaching-empathy-through-design-thinking-rusul-alrubail
?
?
??
An Introduction to Design Thinking with Sprint 52 Co-Founder
Community Input Night
An Introduction to Design Thinking with Sprint 52 Co-Founder
EMPATH
Y
DEFINE
IDEATE TEST
PROTOTYPE
If I had an hour to solve a
problem, I'd spend 55
minutes thinking about the
problem and 5 minutes
thinking about solutions.
-Albert Einstein
https://www.interaction-design.org/literature/article/stage-2-in-the-design-
thinking-process-define-the-problem-and-interpret-the-results
?
?
??
An Introduction to Design Thinking with Sprint 52 Co-Founder
How Might We?
How Might We?
● Make taking the bus and figuring out routes as easy as getting in a
car?
● Help communities build brand around their transit?
?
?
??Mid-break for Questions
Problems, Empathy, Define
EMPATH
Y
IDEATE
DEFINE
TEST
PROTOTYPE
Everything great that has ever
happened to humanity has begun
as a single thought in someone's
mind, and if anyone of us is
capable of such a thought, then all
of us has the same capacity,
capability, because we're all the
same.
-Yanni, Yanni Live at the Acropolis
https://www.interaction-design.org/literature/article/stage-3-in-the-
design-thinking-process-ideate
● Have a structure
● Formulate on your own
● Build on each other
Brainstorming
Quick Tips
https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-
Warning
An Introduction to Design Thinking with Sprint 52 Co-Founder
EMPATH
Y
DEFINE
IDEATE TEST
PROTOTYPE
Human beings are creators, flinging
powerful images into the minds of their
fellow men. And all of these images are
built of tiny particles of thought.
-Roy H. Williams, The Wizard of Ads
Time to build!
Prototypes
Prototyping
Terms
● Proof of concept
● Minimum viable product
● High Fidelity Prototype
● Mockup & Wireframe
An Introduction to Design Thinking with Sprint 52 Co-Founder
Timeboxing
https://www.interaction-
design.org/literature/article/stage-4-in-the-design-
thinking-process-prototype
EMPATH
Y
TEST
DEFINE
IDEATE
PROTOTYPE
We all need people who
will give us feedback.
That's how we improve.
- Bill Gates
An Introduction to Design Thinking with Sprint 52 Co-Founder
Warning
https://www.interaction-design.org/literature/article/the-basics-of-recruiting-users-for-usability-
“It’s like Groupon, but for transit.”
“OMG - so cool! Download a coupon?!?”
“I definitely was surprised with the discovering
destinations piece. There is not a lot of good
marketing in Hartford. This could be a good way to
find out about things that are going on.”
Growth mindset
http://theviewinside.me/10x-thinking/
Review
Simple: easily knowable
Complicated: not simple, but still knowable
Complex: not fully knowable,
but reasonably predictable
Chaotic: neither knowable nor predictable.
http://noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
Design thinking is:
A process for creative problem solving.
Design thinking utilizes elements from the designer's toolkit like empathy and
experimentation to arrive at innovative solutions. By using design thinking, you
make decisions based on what future customers really want instead of relying only
on historical data or making risky bets based on instinct instead of evidence.
IDEO
https://www.ideou.com/blogs/inspiration/what-is-design-thinking
EMPATH
Y
DEFINE
IDEATE
PROTOTYPE
Test
Helping Connecticut Business Innovate
Decision Jams
Design Sprints
An Introduction to Design Thinking with Sprint 52 Co-Founder
Thank you
- Product School, 07/11/19 -
Continue the conversation
linkedin.com/company/sprint-52/instagram.com/sprint52ct bryan@sprint52.com
ellen@sprint52.com
www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and Corporate
Training

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An Introduction to Design Thinking with Sprint 52 Co-Founder

Notas del editor

  1. "As you checked in we sent you an email to join our online communities, events, and to apply for product management jobs. As members of the Product School community we'd like to provide you with these resources at your disposal."
  2. For growth minded companies and organizations who are motivated to solve an important challenge, Sprint 52 will use the Design Sprint to deliver a validated solution in just one week. Unlike traditional methods of problem solving, the Design Sprint provides you with the critical data needed before you invest the time and resources required to implement a solution.
  3. The things we geek out on.
  4. At Sprint52 we believe workflows and the products they produce should be designed to keep what’s most important at the center. Human beings. The companies that last the longest and achieve long-term success are are companies that put people at the center of both what produce, as well as how they work. To do that however is more difficult than it sounds. While it’s probably rare anyone explicitly sets out to ignore a customer or their employees, but it happens. A lot.
  5. I want to ask you today to have an open mind. When Sprint 52 began my businesses partner and I sat down at the very beginning and asked ourselves who are our customers? What are they like? Who are the types of people we want to work with? Instantly we determined that we work with Growth Minded individuals. Growth and Fixed mindsets are terms coined in research by Carol Dweck in her book Mindset: The New Psychology of Success. During our discussions with IEEE about this event today, You get out of it what you put in. Be involved, Ask questions during Share with one another Keep the conversation going
  6. What I hope cover is a pretty in-depth cover of the concepts of design thinking, we are going to talk about problems, empathy, defining, ideating, prototypes and testing. We have time built in for questions but if at any point your lost entirely feel free to tell me. A youtube video you click and move on and find something else. Nature of problems (10min) - Bryan Empathy (8min) - Bryan Define (8min) - Ellen Ideate (8min) - Ellen Prototype (8min) - Bryan Test (8min) - Ellen Conclusion (5min) - Ellen
  7. Ready for your first exercise?
  8. Exercise #1: Think of a current problem you are facing. Nothing deeply personal or relationship wise, maybe a school or career challenge, maybe something a customer of yours faces. When you have identified something specific I'd ask you to raise your hand.
  9. Exercise #2 Introduce yourself to two people you don’t know. Get their names, 2 details each and their contact information.
  10. Exercise #3: For one of those two people you just met, help them solve their hardest problem in the next 2 minutes.
  11. Exercise #4: solve my problem
  12. Keys are Simple Cars are Complicated Traffic is Complex Guatemala traffic is Chaos
  13. Very brief history of design thinking Unlike other design firms at the time they also invited experts from disparate fields like anthropology, business strategy, education or healthcare to guide and augment their design teams and processes. Their tactic to create multidisciplinary teams had the collective gaining recognition with several awards within a few years of starting. They have since managed to popularise the terms design thinking and human-centred design, launched educational programs at d.school, authored several books, and embed members at prestigious universities world-wide. 2005 Stanford University school begins to teach design thinking as a generalisable approach to technical and social innovation https://medium.com/@szczpanks/design-thinking-where-it-came-from-and-the-type-of-people-who-made-it-all-happen-dc3a05411e53 https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history
  14. test
  15. Fitzgerald & Halliday, Inc & Capitol Region Council of Governments Challenge of CT transit
  16. What is the person feeling? What actions or words indicate this feeling? Can you identify their feelings through words? What words would you use to describe their feelings? Eye contact Muscles & facial expressions Posture Affect (name the feelings) Tone of voice Hearing Your response
  17. https://www.interaction-design.org/literature/article/stage-2-in-the-design-thinking-process-define-the-problem-and-interpret-the-results
  18. To kick off Sprint project research, the team held a special event by gathering input from residents in the Hartford region. Upward Hartford was responsible for hosting, managing registrations through Eventbrite, and promoting the event via a variety of channels, including social media. In addition to understanding barriers to public transit, the group also brainstormed ideas:
  19. Plutchnik’s wheel of emotional intelligence Mighty wheel of intelligence https://themighty.com/2018/11/i-feel-nothing-wheel-of-emotions/ Disney editors feel frustrated Building features that bring anticipation, trust Emotions from project: lack of trust,
  20. Ellen In the define stage, you take the data you gathered in the empathise phase to organize, interpret and make sense of it in order to define the problem. A really valuable tool in identifying the problem is to make a map.
  21. Ellen We are always so quick to assume that we know how to solve a challenge but we rarely ever take enough time to pause, and really examine the problem.
  22. Ellen Human-centred Broad enough for creative freedom Narrow enough to make it manageable
  23. Ellen It’s a simple diagram that represents a lot of complexity. Gives you an opportunity to think about your user from start to finish not have to rely on your short term memory to keep track of how the pieces fit together. Actors on the left, end goal on the right - what is the path to get there? When we run design sprints, the map will stay up all week.
  24. Make taking the bus and figuring out routes as easy as getting in a car? (1E, 4) Help communities build brand around their transit? Now that you have your problem simplified and visual, you want to decide on which part of the complex problem you want to solve for. As you gather data and map your map/talk through the challenges, you and your team can be capturing How Might We questions. This is a method that was invented by Proctor ang Gamble in the 70s. Take challenges that might feel impossible to solve and turning them into questions that just need an answer. Asking how yields more concrete ideas than why, this is why the HMW’s set you up for the ideate stage. To determine which HMW’s we will focus our solution, we use a voting method
  25. Ellen Human-centred Broad enough for creative freedom Narrow enough to make it manageable
  26. What is the person feeling? What actions or words indicate this feeling? Can you identify their feelings through words? What words would you use to describe their feelings?
  27. Stage 3 is ideate
  28. Brainstorm quick tips: Set a time limit Start with a problem statement, point of view, possible questions, a plan, or a goal and stay focused Defer judgement or criticism Encourage wild ideas Aim for quantity Build on each other Be visual One conversation at a time Formulate on your own and share with the group
  29. Mind Mapping Reverse Brainstorming Gap Filling Drivers Analysis SWOT Analysis The Five Whys Starbursting Brain-Netting (Online Brainstorming) Brainwriting (or Slip Writing) Collaborative Brainwriting Role Storming Reverse Thinking Figure Storming Step Ladder Brainstorming Round Robin Brainstorming Rapid Ideation Trigger Storming Charrette What If Brainstorming
  30. Recommendations Active Facilitation Brainstorming is an activity/skill unto itself Leaders are often too close to the problem Team is often too close to the leader to be unbiased
  31. Design Sprint Sketching Picture is worth a thousand words Crazy 8’s 1 minute per idea Use Paper and Pencil, don’t get hung up on technology. https://designsprintkit.withgoogle.com/methodology/phase3-sketch
  32. Prototype
  33. What is a prototype? Anything that presents a solution to a problem in front of a potential customer allows them to provide you with useful feedback. Bias towards action Prototyping is all about speed; the longer you spend building your prototype, the more emotionally attached you can get with your idea, thus hampering your ability to objectively judge its merits. https://www.interaction-design.org/literature/article/stage-4-in-the-design-thinking-process-prototype
  34. Digital, Physical, Symbolic
  35. Final prototype: https://marvelapp.com/42eg5j4
  36. Timeboxing - hours & days not weeks and months
  37. test
  38. Testing Gathering feedback Largely dependent on the type of prototype you’ve created, function, can users perform a task? Could be emotional response, how did you feel? Warning: Don’t trust when people tell you what they would do. We are terrible at predicting behavior, even our own.
  39. Don’t skip testing! It’s very tempting to get excited about what you've built and go straight to production.
  40. Finding test users: You should recruit participants who represent your target group/end users. They can have characteristics that are as broad or as narrow as the nature of your project; one thing you should never overlook, though, is accessibility – ensure you consider how users with disabilities would encounter your design. - Colorblind developer
  41. Be Neutral When Presenting Your Ideas The mom test - not looking for positive, but useful feedback You get out of it what you put in. Be involved, Ask questions during Share with one another Keep the conversation going and Let’s talk after
  42. Prototype feedback 10x thinking What would you make you so excited that you would invite all of your closest friends? What would make this prototype 10x better?
  43. What I hope cover is a pretty in-depth cover of the concepts of design thinking, we are going to talk about problems, empathy, defining, ideating, prototypes and testing. We have time built in for questions but if at any point your lost entirely feel free to tell me. A youtube video you click and move on and find something else. Nature of problems (10min) - Bryan Empathy (8min) - Bryan Define (8min) - Ellen Ideate (8min) - Ellen Prototype (8min) - Bryan Test (8min) - Ellen Conclusion (5min) - Ellen
  44. Very brief history of design thinking Unlike other design firms at the time they also invited experts from disparate fields like anthropology, business strategy, education or healthcare to guide and augment their design teams and processes. Their tactic to create multidisciplinary teams had the collective gaining recognition with several awards within a few years of starting. They have since managed to popularise the terms design thinking and human-centred design, launched educational programs at d.school, authored several books, and embed members at prestigious universities world-wide. 2005 Stanford University school begins to teach design thinking as a generalisable approach to technical and social innovation https://medium.com/@szczpanks/design-thinking-where-it-came-from-and-the-type-of-people-who-made-it-all-happen-dc3a05411e53 https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history
  45. test
  46. For growth minded companies and organizations who are motivated to solve an important challenge, Sprint 52 will use the Design Sprint to deliver a validated solution in just one week. Unlike traditional methods of problem solving, the Design Sprint provides you with the critical data needed before you invest the time and resources required to implement a solution.
  47. We facilitate Decision Jams and Design Sprints.