Anand Arivukkarasu, Product Growth Manager at Faceboook presents at Product School, Silicon Valley

1. First 90 days as a Product Manager
/Productschool @ProductSchool /ProductmanagementSV

2. • 10 years in technology, 6 years as PM
– Verizon, Cisco, Pinsight, Cinarra
• Kellogg MBA + MEM, Design & Innovation
• Launched products in B2B and B2C
• PM, BD, Business Analyst, Software engineer
• Mentor for startups / Speaker at Tech forums
• Interests – Yoga, Motorbikes, Travel
Introduction

3. • Evolving Business role – Top 10 Best Jobs in USA*
• No one size fits all
- B2B Vs B2C Vs Internal client
- Industry
- HW Vs SW
- Product Life Cycle
- Startups Vs Corporations
- Size & Structure
• Product Management is not Project Management
*Glassdoor 2016
Product Management

4. OpsFinance
Legal
Product managers drive the vision, strategy,
design and execution of their product.
CEO of the Product
• Strategy
• Roadmap
• P&L
• Design
• Execution
• Launch & Maintenance
Design
UX
Engineering
& Data
Sales, BD &
Marketing
PM
Who is a Product Manager?

5. First 90 Days as a Product Manager
Understand
Develop
&
Position
Execution
& Leadership
Day 0 Day 30 Day 60 Day 90

6. Day 0 – Day 30 : Understand
• The product
What does the Company sell? What does the product do? How does it work? What is the Value Proposition?
• The market
Who currently uses the product? What are their characteristics? Who is the Target market? What are their
personas? Who are the competitors?
• The current Product/Market Fit
Are we in a good market with a product that can satisfy the market? What are the gaps between the market &
Product?
• The company culture
understand how things work, What do people like about the process? what do people hate about?
• The PM role
Understand the Product autonomy, Executive buy-in and decision making, roles.

7. Day 30 – Day 60 : Develop & Position
• Product discovery
Run discovery workshop to start identifying user, business and technical needs, to create a
problem/assessment frame diagram
• Develop personas and user journeys
start brainstorming ideas for product development
• Road map
Work with the team to prioritize ideas and start building a roadmap for development, effort-value-impact
frame work is a good tool
• KPIs & success metrics
Identify success measures - how we'll know if what we're doing is having the desired impact.
• Start processes for Product development lifecycles
This means knowing what kind of requirements and specifications developers need to start working, how
research and design fits into the process, how QA should work, when marketing becomes involved

8. Day 60 – Day 90 : Product Leadership
• Start executing the Product plan
Run discovery workshop to start identifying user, business and technical needs, to create a
problem/assessment frame diagram
• Measure, and show the success of the process
Use this to build trust and continue to ship great improvements and products
• Adjust priorities
Assess the situation, and use customer, sales and business feedback to constantly adjust priorities
• Executive updates
Proactively provide the executives the information about the status of product, launches any set backs and
future road maps.

9. Day in the Life of PM
• 10 AM - Email & Put out fires
• 11 AM – Daily Scrum, Engineering Standup
• 12 PM – Lunch/ meet with different teams
• 1 PM - New features review & tickets
• 2 PM – Market Research & Discovery
• 3 PM – Design/Wire frame
• 4PM – Use cases & KPI metrics
• 5 PM – Go over features with Design/Sales
• 6 PM – Offshore calls

10. A Successful Product Manager!
*Chris Cumming – A Successful Product Manager

11. Upcoming Courses
Silicon Valley
Weeknights: August 16th
Weekends: August 20th
Apply At
www.productschool.com
www.productschool.com

12. www.productschool.com
Upcoming Workshops
Rsvp On Eventbrite
July 20: Product Management Happy Hour
July 27: Want the PM job? Learn from the Best on How to land a PM job
at a Big Tech Company
August 3: Product Management Info - Session
August 10: Exclusive Q&A Session with Google’s Lead PM