Main Takeaways: What's a Full-Stack PM Business/Operations perspective Strategic Planning

1. Full-Stack PM - From Idea to
Operations by Uber Sr PM
productschool.com

2. Your Product Management
Certificate Path
Certificates
Product Manager
Certification™
Senior Product Manager
Certification™
Product Leader
Certification™

3. Corporate Training
Level Up Your Team Management Skills
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4. Come join us on Launch!
Become part of our exclusive community
Where Product People go to connect, exchange
ideas and build better together!
Join exclusive product community

5. Free Product Management Resources
Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports

6. Hi! I’m Rafa Nascimento
● Brazillian Sr Product Manager @ Uber
● 20 years in the tech industry
● 10 years in leadership and Product Management
● Built the personal financial planning tool Vai Sobrar!
● Builds technologies that better our everyday lives

7. First things first

8. The PM is responsible for evaluating opportunities
and determining what gets built and delivered to customers.
Source: Inspired, Cagan

9. ● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market
Source: Inspired, Cagan

10. “Like a CEO, the product manager must deeply understand
all aspects of the business.” - Marty Cagan

11. PM
Exec.
Team
Sales
Operations
Marketing
Customers
UX
Data
Engineering

12. ● Finance
● Social Media
● Devices
● Platforms
● Mobility
● Streaming

13. The line between tech and business no longer exists.

14. Source: The Product Manager

15. ● Growth Product Manager
● Technical Product Manager
● Data Product Manager
● Platform Product Manager
● Product Marketing Manager
● Consumer Product Manager
● Enterprise Product Manager
● Internal Product Manager
● Strategic Product Manager
● Delivery Product Manager
● <You name it>

16. Rafa Nascimento
Senior VP of Digital Consumer Products (Growth)

17. Industry needs

18. Source: Product Focus

20. Source: Product Plan

22. Enter the Full-Stack

24. ● Build cross-organizational solutions
● Optimal verbal and written communication
● Lead and organize complex, multi-quarter projects
● Curiosity and domain expertise
● Balance short-term goals and long-term vision
● Influence business decisions based on data and metrics
● Operate between detailed technical situations and strategic business situations
● Interpersonal skills
● Build consensus
● Navigate ambiguity
● Tech and business savvy
● Storytelling with data
● Own the end-to-end experience
● Holistic view
● Passion for user experience
● Experimentation
● Strong technical skills

25. ● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience

26. The average PM job posting The essential PM
● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience
● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market

27. Source: Product Focus

29. Thank you!
rafaelnascimento.co
rafanasil

30. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

31. Part-time Product Management
Training Courses
and Corporate Training
productschool.com