Main takeaways: - Learn how to be an expert product Ninja in the continuously changing digital world - Learn about top 7 productivity hacks for Product Managers - Best practices and framework for the product manager’s toolbox

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How to be a Digital Products Ninja by
ServiceNow Sr. PM

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10. Manjeet Singh
TONIGHT’S SPEAKER

11. What it means to
become a Ninja PM?
● Pushing limits to continuously discover, develop and
deliver values to your customer and your organization.
● And become the best product leader possible.

12. ● Group PM @ ServiceNow
● Product Manager @HP
● Founder of Agile Fitness
● Various roles@ Startup

13. What will you learn from this
presentation?
1. Future of digital Product Management
2. Principals/Framework to grow as a PM
3. How to assess gaps and continuously level up?
4. Lesson Learned and Key takeaways

14. Understand the basic principles,
frameworks and success drivers
Treat your growth as PM leader
like you would any product
Build continuous Improvement
mindset and execute
You do not need a formal title to become a Ninja PM

15. Future of Product
Management

16. Good news: Demand for PM is growing rapidly
Why the demand is growing?
- Every industry is going through digital transformation
- Software is eating the world - but it also brings complexity
- Need people who can understand customer problem and find solution
- Need someone who has technical and business knowledge
- Need to find innovative ways to market and sold products
- Maximize the amount of value a business gains from a product
- Build offering with great user/customer experience

18. The role of PM is becoming more important in
the digital world
Today, basic physical, digital and
biological technologies are intersecting
to create exponential change
In short, we are faced with designing
the systems of the future
accommodating both technology AND
people

19. Think about these scenarios now?
1. HUMAN LONGEVITY BECOMES > 200 YEARS
2. SELF-CRASHING CARS
3. POLITICAL MANIPULATION BOTS
4. KILLER ROBOTS/DRONES
5. FAKE VIDEOS

20. Principals, Framework,
Toolbox for growth in
the PM role

21. Product
Manager
Analytical
Sense
Product
Sense
Leadership
Sense
Artificial Intelligence/BlockChain/IoT/Cloud/Mobile/Chatbots (Technologies)
User Needs/User Experience (People)
Execution
Sense

22. Understand the success drivers
Image:Talk from Product that count
1. Impact
2. Competency
3. Potential

23. Product sense: the ability to make
correct product decisions even when
there is significant ambiguity.
Execution sense: the ability to align
people towards an objective and build
complex projects.
Analytical sense: the ability to frame the
right questions, evaluate a problem from
multiple facets, simulate outcomes, be
able to use data.
10-30-50 framework for growth in the PM Role
Credit: Shreyas Doshi

24. How to assess gaps and continuously
level up?

25. Manage your career like a project
Assess your Skills
today
Gap: Additional Skills
Goal: Become the best
PM leader

26. Level up the minimal viable PM skills
1. Metrics that matters
2. API Skill for PMs
3. SQL/Data Skill for PMs
4. GitHub for PM
5. Learn to Draw on WhiteBoard
6. Create easy to understand Roadmaps

27. How to manage time as PM?
1. Master these meetings
a. Requirements gathering
b. Planning
c. Retrospectives
d. Product demos
2. Capture notes/ideas into one place
3. Direct and delegate
4. Carve out the time to think strategic
5. Deep breath often

28. Become a student of useful frameworks
● AARRR: Startup Metrics for Pirates
● HEART: How to choose right UX metrics for your product
● How to get requirements right: The 5 W's & H
● How to prioritize: Cost benefits, weighted scoring
● 4P’s of Marketing (Marketing Mix)
● 5 C’s of Product Pricing

29. Continuous Improvement process for PMs
Be curious about
users, industry,
technology
Uncover Problems
worth solving
Identify
Measurement KPIs
Align with Business
Goals
Bring
Improvement
ideas/Initiative to
a central place
Prioritize the right
use cases
(Customer +
Business
focussed)
Do rapid
experimentations
and design sprint
Gather required
data for
Analytics/AI
Build Feedback
Loops
Continuous
measurement and
Transparency
Have a Fallback
Plan
Show the Value
Achieved
Repeat again
ExecuteIdentify Plan Review

30. Stay Hyper focused on Creating,
Delivering and Maximizing the value
from your product.

31. 1. What value is my
organization providing?
2. How is my organization
creating value?
3. How is my organization
delivering value?
4. How is my organization
capturing value?
Value model canvas

32. Create and measure world class user
experience

33. Lesson Learned and Key
takeaways

34. Testing your idea
● Timing and execution is critical once you have a good idea
● Share it internally within cross functional teams
● Prototype and early customer feedbacks
● Share externally: Friends/Blog/Quora
● Learn and adapt- A/B testing, usage behavior tracking

35. Design Phase
● Rapid Experimentation & Design Thinking- because it
allows to frame and reframe the problem
● Become self dependent if UX resources are not available
● Keep it simple - complex solution has a huge cost
● Whiteboard all ideas and carefully look at intersection for
new innovation possibilities

36. Execute
● Build relationship with the people
● Never lose sight of social and emotional aspect of the
customer. Critical for B2B products as well
● Avoid specials (no customization for one customer)
● Leverage data to make decisions - data is most useful
when you come to it with a question

37. Mistakes to avoid
Build products
without fully
understanding
the customer
problem
Keep building
feature after
feature that
nobody uses
Losing site of
customer
experience
(Functional,
Social and
Emotional
needs)

38. Key Takeaways
1. Create a career roadmap and make your manager
accountable for your growth.
2. Focus on learning, test your idea quickly, become
customer champion asap.
3. Be intentional about the product you work on. Pick
products that aligns with corporate strategy
4. Become a student of framework and the continual
improvement process
5. Take Coaching and Mentor others

39. Do not forget to take care of your health and
wellness: physically, emotionally, creatively, and
spiritually
- Coach Manjeet

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