How to Create Fun User Experience by Shutterstock Dir of Product
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Main takeaways: - Understand the value of your product, it’s corresponding emotions, and deliver it as quickly as possible - Break down each part of your customer journey in order to inject and heighten the value you’re providing - Utilize qualitative data to discover opportunities for joy that don’t distract from your main value
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How to Create Fun User Experience by Shutterstock Dir of Product
- 1. www.productschool.com How to Create Fun User Experience by Shutterstock Dir of Product
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. C O U R S E S Product Management Learn the skills you need to land a Product Manager job
- 4. C O U R S E S Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. C O U R S E S Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. C O U R S E S Learn how to acquire more users and convert them into clients Digital Marketing for Managers
- 7. C O U R S E S UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to- end experience
- 8. C O U R S E S For experienced Product Managers looking to gain strategic skills needed for top leadership roles Product Leadership
- 9. C O U R S E S Corporate Training Level up your team’s Product Management skills
- 10. Andrew Jaico T O N I G H T ’ S S P E A K E R
- 11. Using Comedy Principles to Create Fun and Engaging Products
- 16. Very famous
- 17. Very famous (but still getting the word out)
- 18. pls help
- 22. pls help
- 26. Product ComedyTake an audience through an emotional journey
- 27. Product ComedyTake an audience through an emotional journey Take an audience through an emotional journey
- 28. Product ComedyTake an audience through an emotional journey Take an audience through an emotional journey Clarity is key
- 29. Product ComedyTake an audience through an emotional journey Take an audience through an emotional journey Clarity is key Clarity is key
- 30. Product ComedyTake an audience through an emotional journey Take an audience through an emotional journey Clarity is key Clarity is key Parents confused about what this is and why I’m involved
- 31. Product ComedyTake an audience through an emotional journey Take an audience through an emotional journey Clarity is key Clarity is key Parents confused about what this is and why I’m involved
- 32. Engaging products understand, deliver, and expand upon their core value to the user.
- 34. Breakdown
- 37. Environment/Context ● Who is the audience? ● Where are they watching this sketch? ● When are they watching this sketch?
- 38. Environment/Context: Product ● Who are your users? ● Where are they experiencing your product? ● Who are your competitors/what does the landscape for your product look like? ● Is there agreement among stakeholders/team members around these answers?
- 40. Setting Reality
- 41. Setting Reality ● Who? ● What? ● Where?
- 42. Setting Reality: Product ● User Orientation/First Time User Experience ○ Where is the user coming from? ○ What do they need to know? ● Speed/Clarity ○ Avoid ambiguity ○ Be cautious with promoting discovery of new features
- 47. ● “The unusual thing” ● What the entire sketch is built around ● Best expressed in one sentence/phrase Reveal/Game
- 48. Reveal/Game: Club song derailed by Pirates of the Carribean/Family Fantasy Movie Enthusiasm
- 49. Reveal/Game “You either get cut, get stuffed or get shot.” “This is the tale, of Captain Jack Sparrow.”
- 50. Reveal/Game “What?” “That was kind of weird, but we’re back in the club.”
- 51. Reveal/Game: Product ● How are communicating the value of our product upfront? ● How straightforward is our delivery of value? ● How are users responding to our value?
- 55. Heightening/Beats ● Additional moves that expand on the game ● Deepen the interaction/understanding of game ● “If this is true, what else is true?”
- 56. Heightening/Beats “Now back to the good part.”
- 57. Heightening/Beats: Product ● Build upon your core value ● Analyze what works, and push it further
- 58. Heightening/Beats: Product ● Share ● Comment ● Assign ● Suggest ● Approve ● Permission levels ● Revision history
- 61. Exploration/Subgame ● Opportunities for laughs that are not directly related to the main game ● Used when game needs a break/is exhausted ● Risk of distracting user from main game
- 62. ● Test new, but related ideas ○ Keep a stream of work dedicated to exploring new opportunities ● Ensure data collection/analysis is in place for learning ● Minimize risk of distracting users from main game Exploration/Subgame: Product
- 67. ● Know your users and their context ● Be able to understand and articulate the core value that your product provides ● Deliver that value as quickly/succinctly as possible, and build upon it ● Keep time/data for discovery without straying too far ● I am famous, please tell others Takeaways
- 68. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design, Product Leadership courses and Corporate Training
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- "As you checked in we sent you an email to join our online communities, events, and to apply for product management jobs. As members of the Product School community we'd like to provide you with these resources at your disposal."
- Ask the audience where/when they saw this. SNL digital shorts 2011. References that still make sense. Rewatch online. If this sketch was written today: different references, different music genre, possibly shorter, possibly more mobile friendly, like an IG stor.
- PMs want to focus on the user experience, visuals, and features while assuming they know the audience Take an audit of who your team thinks the users are, and what the competition is Most of us aren’t building brand new products, but it’s a helpful exercise to think “what if we had to make this product again in today’s world, unencumbered by the product we have?”
- You’ve seen your product a million times, but your user has not How do you create a first time user experience that, at a minimum, is not disorienting
- The first moment you know why this is different, answer to “why is this funny?” The better you understand the game, the easier the rest of the sketch is. This is where the bulk of your time is spent - thinking about/refining the game of the sketch. Why I love pitch meetings. How would you characterize the game of the jack sparrow sketch?
- Several ways: music/audio queues visual/lighting writing
- Calling out the game Pointing at it
- Don’t be coy Measure whether users are responding. Real measures. Do they like it? Why? This is where you should be spending most of your time.
- What are some moves we saw?
- Google docs collaboration example Roadmaps should have if/then
- Google docs collaboration example Roadmaps should have if/then
- Karaoke anecdote
- Poncho: email/text service Feedback that people were using it like an alarm clock. So we built an alarm clock app. People loved interacting with the personality, so we built a chatbot. We tried horoscopes.
- Poncho: email/text service Feedback that people were using it like an alarm clock. So we built an alarm clock app. People loved interacting with the personality, so we built a chatbot. We tried horoscopes.