Main takeaways: - Building trust and a sense of group identity is important to opening up ideas amongst teams - How to move past decision paralysis - The benefit of transparency - Motivate with milestones and share successes

1. www.productschool.com
How to Launch a New Product Across
Teams by American Express PM

2. Join 55,000+
Product Managers on
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opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

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Product Leadership
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5. Corporate
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Level up your team’s Product
Management skills

6. Janey Zhang
T O N I G H T ’ S S P E A K E R

7. Launching a new
product across
multiple product &
tech teams
February 5, 2020

8. My Background
Dartmouth IBM Watson American
Express

9. Topics: Launching a new product across teams
● Defining a new product
● Forming teams within large organization
● Vision, strategy, execution across teams

10. What are the pitfalls?
● People (skill set, commitment)
● Environment (team interdependencies, competing priorities,
tests that conflict, regulatory changes)
● Unclear decision making process
● Unclear definition of vision, scope, success
● Unclear roles & responsibilities

11. On forming teams...
...start slow
...is there commitment?
...identify those with the skills and knowledge to move fast and
influence

12. Defining vision, strategy, and what success
means
...can everyone articulate the vision?
...strategy is how we’ll grab an opportunity or meet a challenge.
Products, capabilities, features, are built to support a strategy
...what are the metrics for success and what are the sought after
learnings?

13. Collaboration & trust
Foster collaboration, build trust. All of these lead to
people being transparent and bringing honest
thoughts to the table.

14. Group identity
Having a group identity leads people to do more and
make sacrifices and consider the impact of product
decisions beyond individual teams.

15. Decision making
“Many decisions are reversible, two-way doors.
Those decisions can use a light-weight process.”
-Jeff Bezos

16. Milestones and sharing small successes
Keeps everyone motivated
Keeps leadership and stakeholders updated
A good way to identify and remember key efforts

17. www.productschool.com
Part-time Product Management Training Courses
and
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