Main takeaways: - Understand some of the differences between Product Management in a startup vs a larger enterprise - Key skills essential for PMs working in a startup - Key skills essential for PMs working in a larger enterprise

1. www.productschool.com
How to PM in a Big Company vs a
Startup by TripAdvisor Sr PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Tom Barbour
T O N I G H T ’ S S P E A K E R

11. A bit about me...
Senior PM -
Experiences
Head of
Product
Technical PM

12. Startup vs Enterprise Product
Management
Tom Barbour

13. Four Stages of a company from a PM’s perspective
Early Stage -
Pre-seed / seed
Series A funded
startup
Scaling
Business
Enterprise

14. Early Stage - PM Vacuum

15. Start Up - First Person In

16. Scaling stage - Multiple Squads

17. Enterprise - Large Orchestra

18. PM Profiles
The different types of skills needed to succeed by
company stage

19. Early Stage PM
● Often the CEO / Founder
● Maybe the founder is an ex-PM
● Normally no more than a handful of people trying to validate an
idea

20. Startup PM

21. Start Up PM
● Often the first product hire
● May or may not have a product development team
● Relationship with founder is critical to success

22. Start Up PM
● Expect to be a PM, Customer support agent, Tester, Marketer
● Ruthless prioritisation - limited runway and need to focus on
delivering the most impact
● Lean, Lean, Lean! Don’t build to scale if it eats up all your runway
and you don’t ship anything!

23. Scaling PM

24. Scaling PM
● Switch in focus to process and structure
● Emphasis on hiring and developing product team
● Scaling and optimisation becomes more important

25. Scaling PM
● Need to bring in experienced hires - Netflix / Monzo
● Teams based around objectives / key results
● Branching out to new countries / markets

26. Enterprise
PM

27. Enterprise PM
● Large product org - many stakeholders and lines of
communication
● Mature product
● Specialist roles and support functions

28. Enterprise PM
● Emphasis on owning P / L
● Need to be able to build support across a wide org - diplomatic at
times
● Competing for resources - need to be competent at selling
constantly

29. Shared Traits

30. Shared Traits
● Stay close to customers
● Build relationships with your stakeholders
● Solve problems, don’t just build features

31. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training