Main takeaways: - What are some of the various types of Product Manager roles? - What skills are required to build a career in Product Innovation? - How do you market or acquire these skills?

1. www.productschool.com
How to Succeed in a Product
Innovation Role by Verizon PM

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. T O N I G H T ’ S S P E A K E R
Spondon Hazarika

11. How to Succeed in a Product
Innovation Role
Spondon Kath Hazarika
Product Manager,
Verizon Innovation Labs
Product School Boston
Jun. 12, 2019

12. A little about me…
● Product Manager, Verizon Innovation Labs,
Waltham, MA since 2016
● Nine products in B2B, B2C, B2B2C offerings
● Key Responsibilities:
12
● Business cases,
● Demos & Prototypes,
● Competitive strategy,
● B2B sales,
● Marketing communications,
● User research,
● Product operations,
● Feature & roadmap planning,
● Trial management,
● Reporting & analytics,

13. And a little about you…?
13

14. What we’ll talk about
● What is a Product Management?
● My journey into Product Management
● Lessons you learned… hopefully
14

15. What is Product Management?
15

16. This?
https://medium.com/@kit_ulrich/the-6-types-of-product-managers-which-one-do-you-need-75c2e66dd592
16

17. “The job of the product
manager is to discover a
product that is valuable,
usable, and feasible.”
- Marty Cagan, Author of “Inspired: How to
Create Products that Customers Love”
17

18. The product life cycle is more helpful
18
Profit
Time
Develop Intro Grow
Decline
Expand
Mature

19. Inbound vs. Outbound Product Management
19
Profit
Time
Develop Intro Grow
Decline
Expand
Mature
Inbound Product Management /
Product Development
Outbound Product Management
/ Product Marketing

20. Many PM roles are focused on the middle stages
20
Profit
Time
Develop Intro Grow
Decline
Expand
Mature
Sr. PM, Search: “...you will define and
revolutionize how we generate and display
search results from our catalog of over 40
million items to millions of customers each
day…”
PM, Payments: “Work closely with the
Payments cross functional teams to support
ideation, design, development, launch and
support of new and existing payment
products…”

21. My team’s focus...
21
Profit
Time
Develop Intro Grow
Decline
Expand
Mature

22. 95%
Of new consumer products fail
22
https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

23. How I got into Product Management &
Innovation
23

24. A little (more) about me…
24

25. Blue Sky Solar Racing Cerulean
25

26. Building a $100K solar array… with no experience
26

27. Innovating ... with paper
27

28. Throw the kitchen sink at it
28

29. What I learned
1. Roll up your sleeves
2. Get creative / Think outside the box
3. Get validation… and do it cheap
4. Perseverance
29

30. Research in Motion
30

31. What goes up...
31

32. … must come down
32

33. So what happened?
33

34. What I learned
1. Testing roles are amazing
2. Don’t rest on your laurels
3. Dream bigger
34

35. Deloitte Consulting
35

36. Leading by example...
36

37. What I learned
1. Innovations can be small
2. Lead by concrete examples
3. Data is your friend
37

38. IBB Consulting Group - My initial focus
38

39. Evolving into a Product Owner
39

40. What I learned
1. Every experience has a silver lining
2. Build relationships
3. Executive presentation skills
4. Agile product development is trial by fire
40

41. Verizon
41

42. Cheap Validation at Verizon Stores
42

43. What I learned
1. Research, research, research
2. Learn to say no
3. Learn to hear no
4. Be structured
5. Be flexible
6. Prioritize
43

44. How YOU can Succeed in a Product
Innovation Role
44

45. Key Takeaways
1. Deliver
2. Roll up your sleeves
3. Learn and apply
4. Experiment & create
5. Leverage your experience
45

46. Useful Resources
Books:
1. So Good they Can’t Ignore You - Cal
Newport
2. Hooked - Nir Eyal
3. The Power of Habit - Charles Duhigg
4. Actionable Gamification - Yu-Kai Chow
5. Science of Persuasion - Robert Cialdini
6. Design of Everyday Things - Donald A.
Norman
7. Lean Startup - Eric Ries
8. Getting Things Done - David Allen 46
Other:
1. Audible Premium
Subscription
2. The Pyramid Principle - by
Barbara Minto
3. Stratechery Blog - Ben
Thompson
4. Quora App
5. Product / Startup Meetups

47. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training