Product lifecycle management is a process of managing the product’s life from idea initiation, development, launch, growth, maturity, and retirement. Stay on our session to learn more about this!

1. Product Lifecycle by Amazon Sr PM
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Webinar:
Product Life Cycle
Speaker:
Hina Kamra
www.productschool.com

6. Hina Kamra
SeniorProduct Managerat Amazon
Business / Product leader with masters in Marketing and 11+ years of experience in digital
payments, FinTech, e-commerce, and technology companies including Amazon and Naspers.
LinkedIn Profile: Link
www.productschool.com

7. A Product Life Cycleis the amountof time aproducthasspent
in the marketfrom inception to declineorextension.Companies
utilizeProductLife Cycleanalysisto maintain their product’sage
orchangein customer/marketneedsor developing
technologiesorcompetition.
What is
Product Life Cycle?
www.productschool.com

8. What are the
Product Life Cycle stages?
www.productschool.com

9. Product developmentstageis identifying customerneedor
problem,marketresearch,competitor analysis,identifying
potential growth,testing andvalidatingassumptions,and
translateinto aminimal viableproduct.
Stage1
Product
Development
www.productschool.com

10. Stage2
Introduction
Atthisstageaproductislaunchedinthemarket.Companies
spenttime andinvestsin building customerawareness,
marketing,promotions, andplacementof the product.
www.productschool.com

11. Electric Cars – Electric cars are at a stage where if a person can
afford and has the required infrastructure, then people
strongly consider electric cars.
www.productschool.com
Example of
Introduction Stage

12. The stageof the Product Life cyclewhereproductsales,
revenuesandprofits beginto growasthe productbecomes
morepopularandacceptedinthe market.
Stage3
Growth
www.productschool.com

13. Apple AirPods –Wireless earphones have been around for a
few years. It has gained significant customer adoption, sales
and revenues are high.
www.productschool.com
Example of Growth
Stage

14. Stage4
Maturity
The stagein the productlife cyclewhereproductreachesits
maximumpotential, gainedextensiveacceptance,competition is
high,andsalesstabilizes.
www.productschool.com

15. TV Cable Connection - If you have recently moved to a different
city and rented a place, chances are that you would not have
signed up for cable connection. Netflix, Amazon Prime, Hulu,
etc. would meet your needs.
Example of Maturity
Stage
www.productschool.com

16. At the end of Product Life Cycle the sales of the products will
decline. This can be due to changing customer needs, new
trends, technological advances, innovation, and competition.
Stage5
Decline
www.productschool.com

17. The typewriter was introduced in the 19th century and this is
when the technology grew in popularity as it helped to
improve the efficiency and ease of writing. However, in the
20th-century typewriters became outdated because of the
introduction of laptops and smartphones which caused the
demand for typewriters to fall drastically.
Example of Decline
Stage
www.productschool.com

18. When a product reaches decline stage, companies may decide
to withdraw completely from the market. Or restart the
product life cycle to continue the success. This is called
Product Extension in the product lifecycle model. Extension
strategies are marketing techniques designed to extend a
product's life cycle and delay its decline.
Product Extension
www.productschool.com

19. The product life cycle stages explain the changes in sales and
profitability of products over their lifespan. To improve
profitability and market positions, product managers need to
use appropriate strategies for each life cycle stage.
Conclusion
www.productschool.com

20. Thank You!
www.productschool.com

21. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training