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www.productschool.com
Salesforce Dir of PM on a Product
Manager's Secret to Success
FREE INVITE
Join 30,000+ Product Managers on
COURSES
Product Management
Learn the skills you need to land a product manager job
COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers
COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts
COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients
Alexander Lovell
TONIGHT’S SPEAKER
DRAW THE LINE
Alexander Lovell, Salesforce Director of Product Management
Set goals
Test & refine
Prioritize
Break it down
Draw the line
Measure
1 SET GOALS
WHAT DO
YOU
WANT?
+16%Increase in performance
when goals are specific
*American Psychologist
(2002)
PersistExclude Incite
Advantages of goal specificity
Strategize
2 TEST &
REFINE
3 PRIORITIZE
“Even if we know a larger, less-urgent
task is vastly more consequential, we
will instinctively choose to do a
smaller, urgent task anyway.”
- New York Times, 2018
Urgency
effect
4 BREAK IT
DOWN
“Even ordinary, incremental progress can
increase people’s engagement in the work
and their happiness during the workday”
- Harvard Business Review
“
5 DRAW THE
LINE
“Focus is about
saying ‘no’”
- Steve Jobs
6 MEASURE
Objectives & Key Results
Share
your
objectives
Define
objectives
Choose
metrics
for each
Check in
monthly
Set goals
Test & refine
Prioritize
Break it down
Draw the line
Measure
www.productschool.com
Part-time Product Management, Coding, Data and Digital
Marketing courses in San Francisco, Silicon Valley, New York,
Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago,
Denver, Orange County, Seattle, Bellevue, Toronto, London and
Online

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