Speakers from Adobe and PayPal, have spent a good number of years as Product Managers in their respective companies. Their stories give you an idea of how the role of a Product Manager evolves with time.
9. ◤ About me
▪ Engineer and MBA
▪ 12+ years work experience (9+ years in product)
▪ Built Global products ground up
▪ Married and have two kids
10. ◤ AGENDA
▪ My journey to product management
▪ Role clarity
▪ Skills required that need to be developed
▪ Career path of product manager
11. ◤ My journey to product management
▪ Started as an engineer and worked in Verizon Data Services India
▪ Took a break to do MBA
▪ One small stint as a marketing manager
▪ Joined PayPal as a Product Manager
12. Defining product management
▪ As a product manager, I have a responsibility to my customers (current and future)
to release a product that meets and exceeds their needs – even if they are not fully
aware of their needs. I also have a financial responsibility to my company that the
product will meet revenue and margin goals. Finally, I have a responsibility to my
development team to define a feature set that, if they can deliver it, will meet the
first two objectives.
- John Miniati (Kellogg ’96)
14. ◤ Product Manager
▪ Product manager is not
▪ Program manager
▪ Engineering manager
▪ Marketer
▪ Product Marketing Manager
▪ Business Analyst
▪ Solution Architect
15. ◤ Product management brings all functions together
▪ Typically works with Engineering, User Experience, Analytics, Marketing, Program
Management, Business units, Legal, Risk, Privacy, Compliance, Sales, Integration,
Infosec and whole lot more….
▪ Channels every team’s point of view while building the product
▪ Is the CEO of the product
16. ◤ But still, what do they do?
▪ Understands the customers and customer problem to solve
▪ Understands competition and the positioning within market
▪ Identify product gaps, generate new ideas, and influence investment decisions to improve product
capabilities.
▪ Defines the product roadmap and prioritizes features based on business benefit/ time to market/
engineering complexity
▪ Work with UX / Research teams to validate concepts/ user research as necessary for the product/ domain
▪ Accountable for authoring/grooming detailed user stories
▪ Work with cross functional teams in the development/ approval/ launch of the product
▪ Drives product quality by partnering with engineering for the acceptance criteria/ usecases
▪ Works with Sales and Integration teams to help pitch/ integrate the product to right customers
▪ Works on creating product collateral that could be used for demos/ sales pitches/
▪ Monitors the performance post launch and iterates the product based on feedback
17. ◤ Skills required that need to be developed
What worked for me and would work for most PMs
29. Engineering Hat Vs Product Manager’s Hat
Opportunity lies here
PMs spend significant time here
30. How do you access an opportunity and wear the PM hat?
Business
goals
Problem
Target Market
Market Size
CompetitionDifferentiation
Market
window
Go-To-Market
Success
factors
Blueprint
38. How will we take this to market?
Target Market
39. Do you have dependencies or constraints?
Target Market
40. What’s your recommendation based on all of this?
Target Market
Business
goals
Problem
Target Market
Market Size
CompetitionDifferentiation
Market
window
Go-To-Market
Success
factors
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