Main Takeaways: - Each Product management role is unique. What are the various types of product management roles and how to identify the right one for you. - Overview of types of PM roles - growth, platform, data, mobile applications, product marketing, internal tools, API, etc. - How to use your background to make your job search targeted and position yourself for success.

1. The Types of Product Management Roles
by PayPal Sr Product Manager
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
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3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

6. The What, Who, Why and How of Product
Management
1. Business - Identify a problem, business
opportunity
2. User Research - Identify the audience
and test the solution
3. Technology - Development and
delivery of the solution
Bring all these together to tell the story of
WHY solving this problem is good for
business.

7. Customer Obsession
Product managers are responsible for
achieving business goals.
Key Skills:
Domain Knowledge - Finance, Marketing,
E-commerce, Transportation, Logistics,
etc.
User Research - Identify and size the
target market
Analytics - Metrics are defined to measure
the success of the product.

8. Product Design and Execution
User experience and Technology are a
tool to deliver a solution to a
customer’s problem.
Product Managers don’t have to code.
Some PM roles are more technical than
others.

9. Each PM role is unique
Some common roles:
1. Growth Product Manager
2. Platform Product Manager
3. Data Infrastructure Product Manager
4. AI / ML Product Manager
5. Developer Platform
6. Hardware Product Manager

10. Growth
Understanding of conversion funnel
Understanding of Web Analytics
Experimentation A/B testing

11. Platform
This can include internal platform
development or external, depending on
the company, product lines, and the
overall business goals.
This could be a cloud platform, data
platform or a application platform.

12. Data Infrastructure
Highly technical role
Understanding of Data infrastructure,
big data, database fundamentals,
analytics, etc.
Understanding of scalability related
product problems
Product of scale would have this role

13. AI / ML
Examples: Newsfeed products, Dynamic
Pricing, Fraud detection
Understanding of Machine learning
models
Complex experimentation and
measurement

14. Developer Tools
Technical tools targeted for technical
audience
Sometimes required programming skills
SaaS, API, Cloud computing, Testing and
tooling related products

15. Hardware Product Manager
Understanding of manufacturing and
sourcing
Testing of Hardware Products is different
from Software Products
Software features can be rolled back,
hardware cannot!

16. Find the right PM role for you - Play to your
strengths

17. Good luck in your
Product Management
Journey!

18. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training