7. Let’s say Hello
¡Hi I’m Carlos!
Product Owner in Bnext
3 years experience working in Product
• Experience growing 2 Fintechs (Nemuru & Bnext)
• Passionated with Product Management
8. 1. What is Bnext?
2. What is a Marketplace?
3. The Financial Rebundle Model
4. How we launch our MVP?
5. "Data" an ally to turn your MVP into a product
6. How to increase revenue in our marketplace model?
3
9. What is Bnext?
Prepaid Card
• Topup in a Few seconds
• Manage your bills & expenses
• Withdrawal cash from any place in the world with no commission
• Expend in any currency with no extra charges
• Pay Online secured with our virtual Cards
• Access to a wide variety of Products through our Marketplace
10. What is a Marketplace
SELLERS / SUPPLYBUYERS & DEMAND
11. There are no Marketplaces in the Financial World
“Always has been a Nightmare to get a Loan, a mortgage or invest your
Savings”
17. How we launch our MVP?
“That version of a new product which allows a team to
collect the maximum amount of validated learning
about customers with the least effort”
Learnings
• There was a large demand (Data)
• The process was a “Pain in the ass” -> Improve
Customer Journey (UX/UI) (10 Mins)
• This feature had Product Fit
18. "Data" an ally to turn your MVP into a product
From 10 minutes to 30 secs
19. API a need in this Model
Basically An API specifies how software components should interact. In
other words how can one database communicate with another one
20. The Integration Process
1 We define the product that we want to build
2 We Document everything in Notion
3 Design the Product
4 Test The API - Sandbox
5 Develop the Backend services that attack the other API
6 Develop the Frontend
22. Once the Product is Ready
We have to prove that the time expended in this product develop generates
Revenue
23. Go to Market
Its time for the promotion and the Go to market Strategy(¿what I sell? ¿to whom? ¿how?)
This is a close work with the Product Marketing Manager
1. Internal Communications
2. Affiliation & Partners
3. Paid Media
4. Organic Media (CRO) & SEO
5. Social Media & PR
24. Once the Product is already launched
¿How can we increase revenue?
25. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion
26. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion
27. How to increase revenue in the marketplace?
1 Increase the number of users that access to the Marketplace
2 Improve the Conversion Rate
3 Raise the Revenue per Conversion