Webinar: Why/How Zappos Democratizes PM by Zappos Head of Product
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Main Takeaways: - Learn what worked well (and what didn’t) for Product Management in a self-managed, self-organized world. - Understand the benefits of democratizing Product Management with tips on how. - Discover how you can empower others and build a better product together.
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Webinar: Why/How Zappos Democratizes PM by Zappos Head of Product
- 1. www.productschool.com Webinar: Why/How Zappos Democratizes PM by Zappos Head of Product
- 3. Join 55,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 4. Alumni graduated across 20 campuses Cities all over the world +100 10,000+
- 5. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 6. Corporate Training Level up your team’s Product Management skills
- 7. How many decisions does an average person make every day?
- 8. 35,000! Wow 😮 70 conscious decisions How many do Product Managers make? How many do you make? How many truly matter? How many are good? Sources: inc.com; ted.com
- 9. Democratizing Product Management Andrew Nguyen Head of Product, Mobile/Personalization Zappos Digital CX
- 10. Democratizing Product lead the Zappos Mobile team to scale from tens of experiments & decisions to HUNDREDS in 3 months. This lead to better retention, engagement, revenue.
- 11. Meet Mark “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.” Yes that is a Brunello Cucinelli shirt, thanks for noticing. 🤗 Sources: businessinsider.com; thriveglobal
- 12. “As companies get bigger, you become slower moving; there’s more bureaucracy. And I don’t think any manager is purposely thinking, ‘How can I become more bureaucratic?’” Tony Hsieh, CEO of Zappos
- 13. Educate Product fundamentals Entertain Engaging activities Empower Psychological safety Personal Emotional Connection
- 14. Educate What is Customer Centricity? What is Brand positioning? What is your team’s positioning? How can you get the data? How should you analyze data?
- 15. Entertain Design Thinking How might we... Crazy 8s 5 Whys User Stories What is the problem and opportunity? Who are we solving the problem for? Team Updates Think Robinhood Snacks
- 16. Empower 1 way doors (hard to reverse) vs. 2 way doors (easy to reverse) Maximize reversible decisions and have a bias for action Have guardrails in place - feature switch - scaled experiments - quantitative & qualitative data Celebrate wins and losses
- 17. What makes a team effective? Who is on a team matters less than how the team members interact, structure their work, and view their contributions. Sources: reWork (Google)
- 18. “At Zappos, we preached the power of improving one percent every day. More precisely, the power of compounding small daily improvements. It is daunting to make major changes, but everyone can make small changes.” Doing so has a dramatic effect and will make us 37x better, not 365% (3.65x) better at the end of the year.” Alfred Lin, Partner @ Sequoia, former COO/CFO of Zappos Sources: sequioacap; asmartbear.com
- 19. Q & A Who will you empower? What will you delegate? How will you democratize Product? Andrew Nguyen / @OnwardsAndrew / anguyen@zappos.com
- 20. www.productschool.com Part-time Product Management Training Courses and Corporate Training