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What are Strategies to Manage
Stakeholders by Boeing PM
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Dan Weiss
TONIGHT’S SPEAKER
Feedback and Questions
Stakeholder Management with Dan
Weiss by Product School
https://www.facebook.com/events/1052661534893278/
https://goo.gl/7jfxk5
Tonight’s Talk
1. What is a Product Manager?
2. What is a “Stakeholder”?
3. Stakeholder management
4. Why manage stakeholders?
5. Stakeholder framework
6. 4 types of stakeholders
7. Questions
https://goo.gl/7jfxk5
What is a
Product Manager?
https://goo.gl/7jfxk5
Stakeholder Definition:
A stakeholder is a person that has an
interest in a product/business and can
either affect or be affected by the business.
https://www.investopedia.com/terms/s/stakeholder.asp#ixzz5UFjmAt5
P
https://goo.gl/7jfxk5
Example of stakeholders...
https://www.investopedia.com/terms/s/stakeholder.asp#ixzz5UFjmAt5
P
https://goo.gl/7jfxk5
Example of stakeholders...
https://goo.gl/7jfxk5
Investor
Creditors
Trade Unions
Governments
Employees
Partners
Suppliers
Customers
Board of Directors
Executive Managers
Auditors
Business Units and teams
Operations
Users
Subject Matter Experts
Compliance
Legal
Quality
Security
Architecture
Why are stakeholders
important?
Stakeholders are important for different
reasons. Most of the time they are
important because they help you build a
successful product.
https://goo.gl/7jfxk5
Stakeholder Management
Stakeholder management is the process
of working with all these different
people to build a successful product.
https://goo.gl/7jfxk5
Alignment and Importance
Alignment means that your goals as a
product team are the same or beneficial
to those of your stakeholders
https://goo.gl/7jfxk5
Importance is a measure of a
stakeholder’s inherent influence on a
product team
https://goo.gl/7jfxk5
4 Kinds of Stakeholders
Important Danger Advocate
Unimportant Cautious Supportive
Misaligned Aligned
https://goo.gl/7jfxk5
4 Kinds of Stakeholders
Important Danger Advocate
Unimportant Cautious Supportive
Misaligned Aligned
https://goo.gl/7jfxk5
4 Kinds of Stakeholders
Important Danger Advocate
Unimportant Cautious Supportive
Misaligned Aligned
https://goo.gl/7jfxk5
4 Kinds of Stakeholders
Important Danger Advocate
Unimportant Cautious Supportive
Misaligned Aligned
https://goo.gl/7jfxk5
4 Kinds of Stakeholders
Important Danger Advocate
Unimportant Cautious Supportive
Misaligned Aligned
https://goo.gl/7jfxk5
Questions?
https://goo.gl/7jfxk5
www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
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Toronto, London and Online

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What are Strategies to Manage Stakeholders by Boeing PM

Notas del editor

  1. PM for almost 8 years Worked with several companies that range from a seed-stage startup to a multinational on products with audiences that range from 10s to millions of people.