The product manager at Banjo talked about the different skills you need to be successful and how your journey doesn't need to be the same as anyone else. When starting on your product journey its important to know the differences between startups and larger companies. Matt spoke about his transition into product management at a startup from Google.

1. Working as a PM in a Startup Environment w/
Banjo’s PM
www.productschool.com

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7. Matt Bariletti
Working as a PM in a Startup Environment w/
Banjo’s PM
Tonight’s Speaker

8. PM in a Startup Environment
@ProductSchool /ProductmanagementSV/Productschool

9. Who am I?
Matt Bariletti
Lead Product Manager at

12. Google
● Staffing for Sales and then transitioned to
Community Manager for Voice | Blogger | News
● Volunteered with Events team
Major Learnings:
● Users first
● A/B Testing
● Engagement
● Need more than free lunch

13. Declara
Customer Success and Implementation/Training
Manager. Began in Product Management.
Major Learnings:
● Trust your gut
● Ups and down of startups
● Build. Test. Release. Test.
[Repeat]

14. Banjo
Manage the media product for journalists and
media organizations.
Major Learnings:
● Ability to move fast(er)
● Get your data
● Presenting anytime to
anyone
● Protecting your engineers

15. What is a startup?
● Living/working in a garage (possibly)
● Doing everything (coding, janitorial etc.)
● Searching for funding
● Uncertain future

16. Startup vs. Big
Company● Onboarding
● Landing page
● Alerts
● Calls to Action
● Settings
● Navigation
● Marketing of product
● User testing
● Etc.
Role of the Product Manager

17. ● No end to the learning
● Experimentation wins
● Break stuff fast & fix it
● More to gain & to lose
● Less layers to customers
● Metrics rule
● Focused
● Resources
● More roadblocks and
layers
Startup vs. Big
Company
Give and Take of a PM

18. Matt’s Product Tips
● All product roles are not
created equal
● Metrics, metrics, metrics
● Voice of the user
● In person counts for a lot
● Attitude and body language
Runway Exercise
● Never stop learning
(podcasts: This is Product
Management &
Recode/Decode)
● Get good at prioritization
● Show your team love
● Lots of “no"

19. Contact Info
Linkedin - linkedin/bariletti
mattb@teambanjo.com

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