1. Web Designing & Internet Marketing Amit Goyal - Experiential Trainer TKWs - The Knowledge Workers

2. Course Objectives By the end of this program, you will be able to, Design a simple website using Macromedia Dreamweaver Book a domain and upload your website on Internet Promote your website using SEO, SEM and Social Marketing Create a revenue model to earn revenue from the site Experiential Outcome You should be able to earn atleast one cheque by the end of the course. TKWs - The Knowledge Workers

3. Learning Resources Technology LinkedIn Group - AmitGoyal_IS Email - amitgoyal@tkws.co.in Handout Course Summary in form of MindMap Reference Book Principles of Internet Marketing (by) Ward Hanson (Thomson) TKWs - The Knowledge Workers

4. Web Applications Communication Entertainment Collaboration Information Transaction Commerce Socializing Education Sharing Storage Marketing Marketing Market Research Advertisement Promotion CRM Public Relations Customer Service Sales TKWs - The Knowledge Workers

5. Internet Marketing - Is it worth? India had 8 Crore Internet Users in 2007 and was ranked ahead of UK at 4th Position. An Orkut Group Called DELHI had 1,11,646 members (More than Mumbai). 68% of consumers in India conduct an online research before buying a financial product and 18% of total sales happens online, according to a study by Google. TKWs - The Knowledge Workers

6. $15000 a month from an internet website? # FACT 1 – YES # FACT 2 – GET REAL MYTH 1 – Internet Business Grows Quickly MYTH 2 – You need to be a technical expert MYTH 3 – If the site is made traffic follows MYTH 4 – No Investment is necessary “Treat setting up an online business as seriously as setting up an offline business” TKWs - The Knowledge Workers

7. What website will you make? Affiliate Site Fan Site How to / Expert Site Sales Site Blog Or you have a better idea? TKWs - The Knowledge Workers

8. Plan Your Website Define the goal of your website Give it a title Identify the target audience Assess their need Create a site map Make your story board Now you are ready to start building your website TKWs - The Knowledge Workers

9. Build your website HTML or Web Editor Hypertext Markup Language How to create an HTML Document What are TAGS A Few basic Tags HEAD TITLE BODY WYSWYG Editor Dreamweaver Frontpage Publisher TKWs - The Knowledge Workers

10. On Your Website Background Pictures & Colors Text Formatting Hyperlinks Adding Graphics Adding lists Adding Tables Page Title TKWs - The Knowledge Workers

11. Going Online Web Server Collocation Shared Hosting Free Hosting Uploading Content URL Link Domain Sub Domain TKWs - The Knowledge Workers Advertisement Domain Registration + 100 MB Web space + 5 Email IDs TKWs Communication Services Rs 5,000 Per Annum

12. Think Google Why do people use the internet? What should they be looking for when they find your site? How will they search it? Identify the keywords Define the demographics & area TKWs - The Knowledge Workers