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ACH 218 Lecture 04 (Marketing In Construction) Part 2

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Anne Arundel Community College
Anne Arundel Community College
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Marketing in Construction Business Identity & Image Marketing Strategies Proposals and Presentations
TODAY’S CLASS Lecture continued: Marketing Strategies for Construction Companies Marketing Plan, Presentations, Proposals
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The marketing program should convey the impression that the company will efficiently execute a construction contract with a personal touch of concern for the client’s interests” Clough and Sears; Construction Contracting , 1994
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategies
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Those who require construction services rank one thing the highest among those when selecting or reusing a contractor: TRUST
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ A formal marketing program is an investment to achieve long-range success. It strives to establish a positive image of the firm’s capabilities in the minds of those in a position to influence the procurement of construction services.” Clough and Sears; Construction Contracting , 1994
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposals and Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources: Marketing Handbook For the Design and Construction Professional by: Society for Marketing Professional Services Publisher: BNi Publications
Project #1 Preliminary Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project #1 NEXT CLASS ,[object Object],[object Object]
NEXT LECTURE Policies and Procedures Manual Effective Communications and Correspondence in the Construction Company x

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ACH 218 Lecture 04 (Marketing In Construction) Part 2

  • 1. Marketing in Construction Business Identity & Image Marketing Strategies Proposals and Presentations
  • 2. TODAY’S CLASS Lecture continued: Marketing Strategies for Construction Companies Marketing Plan, Presentations, Proposals
  • 3.
  • 4. “ The marketing program should convey the impression that the company will efficiently execute a construction contract with a personal touch of concern for the client’s interests” Clough and Sears; Construction Contracting , 1994
  • 5.
  • 6.
  • 7.
  • 8. Those who require construction services rank one thing the highest among those when selecting or reusing a contractor: TRUST
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. “ A formal marketing program is an investment to achieve long-range success. It strives to establish a positive image of the firm’s capabilities in the minds of those in a position to influence the procurement of construction services.” Clough and Sears; Construction Contracting , 1994
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Additional Resources: Marketing Handbook For the Design and Construction Professional by: Society for Marketing Professional Services Publisher: BNi Publications
  • 25.
  • 26.
  • 27. NEXT LECTURE Policies and Procedures Manual Effective Communications and Correspondence in the Construction Company x