scope of marketing

1. WHAT IS THE SCOPE
OF MARKETING?

2. WHAT IS MAKRKETING?
MEETING NEEDS PROFITABLY

3. A RATHER FORMAL DEFINITION PROVIDE BY THE AMERICAN MARKETING
ASSOCIATION
MARKETINNG IS THE ACTIVITY, SET OF INSTITUTIONS,
AND PROCESSES FOR CREATING, COMMUNICATNG,
DELIVERING, AND EXCHANGING OFFERINGS THAT
HAVE VALUE FOR COSTUMERS, CLIENTS, PARTNERS
AND SOCIETY AT LARGE.

4. A SOCIAL DEFINITION
MARKETING IS THE SOCIAL PROCESS BY WHICH
INDIVIDUALS AND GROUPS OBTAIN WHAT THEY
WANT THROUGH CREATING, OFFERING, AND FREELY
EXCHANGING PRODUCTS AND SERVICES OF VALUE
WITH OTHERS.

5. WHAT IS MARKETED?
 GOODS
 SERVICES
 EVENTS
 EXPERIENCES
 PERSONS
 PLACES
 PROPERTIES
 ORGANIZATIONS
 INFORMATION
 IDEAS

6. WHO MARKETS?
 MARKETERS AND PROSPECTS
MATKETER IS SOMEONE WHO SEEKS A RESPONSE-ATTENTION FROM
ANOTHER PARTY CALLED PROSPECT.