This document provides an overview of LinkedIn's marketing solutions and how companies can engage professional audiences on LinkedIn. It highlights key LinkedIn statistics like having over 187 million members worldwide and discusses tools like Company Pages, targeted status updates, and LinkedIn Today. The document also shares examples of how Citigroup engaged professional women through a LinkedIn managed group, special edition of LinkedIn Today, and polls. It emphasizes that LinkedIn allows companies to define target audiences, provide valuable content, and expand their social media presence.

1. Marketing Solutions
Förbättra ditt professionella varumärke med LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.

2. Maria Wade
Account Director, Sweden
LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.

3. ©2012 LinkedIn Corporation. All Rights Reserved.

4. 187,000,000+ registered members 1
Canada
5M+ Europe
34M+
USA
India
70M+ Middle East Southeast Asia
16M+
& Africa 4M+
10M+
Brazil
Australia
9M+
3M+
©2012 LinkedIn Corporation. All Rights Reserved.
4

5. Identity Insights Everywhere
Connect, find, and Be great at what Work wherever our
be found you do members work
5

6. LinkedIn Stats - in the next 90 minutes
10,000+ New members
37,500+ Links shared
900,000+ Pages viewed
160,000+ Professionals will visit
6

7. 187,000,000+
34M+ Members
MEMBERS WORLDWIDE
58M+ Since Talent
Connect 2011
8

8. LinkedIn in Sweden
Members
1,161,00
0
Managers, Directors, VP, Owners
285,00
8

9. What do Swedish members do on LinkedIn?
10

10. Your profile on LinkedIn
Tips on how to use LinkedIn
14

11. Your professional brand online
Your professional profile picture
Your headline
Your customised url
Your summary
15

12. LinkedIn’s iPad application
16

16. Stefan Ahlström
Vice President

17. Your career timeline: thoughtfully building your network
Friends
Current
Company
School
You
Past
Company
Inmaps.linkedinlabs.com
Clients
17

18. Signal: a tool to filter your daily news feed
18

19. LinkedIn Today: your personalised newspaper
1M + Unique
Publishers
19

20. Participate in groups
20

21. Frequency of LinkedIn visitors
Source: Lab 42
21

22. Time spent on LinkedIn
Source: Power+Formula 2012 LinkedIn User Survey
22

23. Social Media
is on the rise
©2012 LinkedIn Corporation. All Rights Reserved.

24. Word of Mouth Marketing

25. Building Relationships
©2012
LinkedIn
25

26. Listening to customers

27. What are the top 5 reasons people use
social networks?
Personal Networks Professional Networks
Socialise 1 Maintain professional identity
Stay in touch 2 Make useful contacts
Be entertained 3 Search for opportunities
Kill time 4 Stay in touch
5 Keep up to date for career
Share content
“Spend Time” “Invest Time”
Source: Q11– Why do you typically use the following websites? I typically use [website] to..
Base: Professional SN users (5204) Personal SN users (8692)

28. What are the top 3 content types people
expect?
Personal Networks Professional Networks
Info on friends 1 Career info
Info on personal interests 2 Updates on brands
Entertainment updates 3 Current affairs
“Spend Time” “Invest Time”
26% higher than
personal
Source: Q10a– Information to receive
Base: Professional SN users (5204) Personal SN users (8692)

29. The value we bring to our clients
Audience Context Impact
Affluent, in-market Professional Network effect extends
decision makers environment your marketing beyond
engenders trust and the initial investment
confidence 28

30. Defining the right audience
Geography
Job
Title/
Industry
Professional
Details
Educa2on
Company
Name
©2012 LinkedIn Corporation. All Rights Reserved.
Groups
/
30
Associa2ons
29

31. LinkedIn’s offer
30

32. ©2012 LinkedIn Corporation. All Rights Reserved. 32

33. Create a Company Page
32

34. Introducing Targeted Status Updates
Unique Targeting Dimensions
54,534 targeted followers
(out of 236,031 total
followers)
33

35. Introducing New Follower Analytics
Self-serve follower dashboard
Track
company status Segment
update followers on
engagement targetable
metrics dimensions
Track new
follower
acquisition
34

36. Display advertising: targeting your audience by
Function Seniority
Company size Company reached
35

37. Key take-aways
Social • Unique marketing
media opportunities
Company • Expand your social
page media presence
• Unique insights with
Display LinkedIn
36

38. Connect: Professional Women’s Network
Powered by

39. FINANCIAL
Citigroup: Engaging professional women through social platform
Objectives
• Reach professional women
unique forum
• Provide content to strengthen
women’s financial futures
• Elevate awareness of Citi brand
Products Used
ü LinkedIn Managed Group
ü LinkedIn Today special edition
ü LinkedIn Polls
Results
30,000+ 18%
members in the first 3 months week-over-week growth
39

40. FINANCIAL
Special Microsite: Women & Co. by Citi
40

41. How to engage professional women?
41

42. LinkedIn Today Special Edition
42

43. Polls: Powerful content generators
43

44. Citi Connect : Community Ecosystem
44

45. Tack för mig!
45