MCE^3 - Ricardo Brito - New Design Mindset
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Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business and technology.
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MCE^3 - Ricardo Brito - New Design Mindset
- 1. A NEW DESIGN MINDSET RICARDO BRITO @toastedric @futurice
- 2. RICARDO BRITO Service & UX Designer
- 3. @futurice
- 5. IoT Service Kit @iotservicekit iotservicekit.com
- 6. BUILDERS INNOVATORS CHANGE AGENTS • Founded in 2000 • 200+ employees from 18 countries • 8th year in a row profitable growth • YOY growth 30%
- 7. From the first email sent in 1971, to controlling your home from your mobile, it has been a fast ride. @
- 8. • Internet • TV • Email • Radio The Web Evolution • Instant Messaging • Social Networks • Widgets • Virtual Worlds • Gesture Control • Smart Advertising • Gaming • Cloud Computing • Hyperlocality • Augmented reality • Wearable technology • Total Immersion • Telepathy • Neuro-Web Interfaces • Human 2.0 Web of Content Attention Web of Communication Empowerment Web of Context Immersion Web of Things Connectivity Web of Thoughts Extension YOU ARE HERE Source: Trendone
- 9. Web of Content Attention • Internet • TV • Email • Radio First Emails Sent by Ray Tomlinson, 1971
- 10. Web of Communication Empowerment • Instant Messaging • Social Networks • Widgets mIRC, Internet Relay Chat, created in 1995
- 11. Web of Context Immersion • Virtual Worlds • Gesture Control • Smart Advertising • Gaming Second Life, 2013
- 12. Web of Things Connectivity • Cloud Computing • Hyperlocality • Augmented reality • Wearable Technology Nest, 2015
- 13. Web of Thoughts Extension • Human 2.0 • Telepathy • Neuro-Web Interfaces • Total Immersion LUCY, 2014
- 18. THE INTERNET HAS CHANGED, SO HAVE OUR WAYS OF WORK.
- 19. DESIGNER’S ROLE IS CHANGING
- 20. DESIGNING THE DIGITAL TRANSFORMATION
- 21. WE ARE NOT PUSHING PIXELS ANYMORE
- 23. AS DESIGNERS WE ARE BUILDING A NEW RANGE OF EXPERIENCES
- 24. AIFOR A NEW BREED OF MEDIA
- 25. HELPING BUSINESSES TRANSFORM IN THE ERA OF CONNECTED SERVICES
- 27. DESIGNING FOR THE DIGITAL ECOSYSTEM MEANS COLLABORATION DESIGN BIZ TECH
- 29. Our toolbox
- 30. SERVICE VISION MVP TO LAUNCH SERVICE VISION SPRINT TEAM: Business / Technology Design / End-Users BUSINESS IDEA LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING Days to Weeks FINDING PRODUCT MARKET FIT Weeks to Months SCALING & TWEAKING Months to Years NEW IDEAS Improve NEW IDEAS Improve Improve NEW IDEAS
- 31. SERVICE VISION MVP TO LAUNCH SERVICE VISION SPRINT TEAM: Business / Technology Design / End-Users BUSINESS IDEA LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING Days to Weeks FINDING PRODUCT MARKET FIT Weeks to Months SCALING & TWEAKING Months to Years NEW IDEAS Improve NEW IDEAS Improve Improve NEW IDEAS
- 32. MAKING THE MAGIC HAPPEN IS HARD
- 33. WE ARE CHANGE AGENTS
- 34. Without knowing our users, co-create and deliver value?
- 35. WE ARE OFTEN EMPATHETIC WITH OUR USERS, BUT FORGET TO BE WITH OUR TEAMS
- 38. LUCIA // Android Developer
- 39. MIXA RICARDO APERTER PESCOCO MICHAEL // Front-End Developer
- 42. IMAGES OF VR, AI, VOICE
- 48. IoT Service Kit
- 49. VIDEO
- 50. DESIGN ADVOCATE BRING YOUR MATES TO YOUR DESIGN THING
- 52. IS NOT A BAD THING MONEY
- 53. IDEAS ARE CHEAP
- 54. YOU CAN’T GENERATE VALUE BY YOURSELF
- 55. DO I NEED TO LEARN EXCEL NOW?!
- 56. THE FUTURE OF DIGITAL SERVICES DEMANDS BREAKING THE SILOS
- 57. CHANGING A LEADERSHIP MODEL IS HARD. USING NEW WAYS OF WORKING IS EASY.
- 59. Empathy Tools Inclusion Impact
- 60. IT’S NOT GOING TO BE REALLYYY EASY, BUT IT’S IMPORTANT.