1. CASE STUDY
Macsteel Makes An Impression
Executive Summary Organization
Headquartered in Jackson, Michigan, Macsteel is an engineered Macsteel
steel bar producer with world-class steel manufacturing plants
in multiple locations. The company’s operations had been
expanded and modernized, and management had developed a Solution Implmented
long term strategy for the business, so an updated communication Fully Custom
regarding their corporate image was in order. Using both on-site
Corporate Image Video
action footage of the steel bar production process, and graphics
to explain the more technical aspects of what Macsteel does, to
produce a video that presents Macsteel as the customer-focused
company suppling the highest quality steel components in the Benefits
industry. • Consistent, positive message
about company
About Macsteel • Unified goals communicated
From the headquarters in Jackson, Michigan to the steel
to multiple locations
manufacturing plants in Michigan and Arkansas, Macsteel utilizes
the most up-to-date processes to produce quality, engineered
• Maintenance of the MacSteel
carbon and alloy steel bars. MacSteel also provides in-house
brand as an employer of
value added processes at each producing facility and at two steel
choice
processing plants located in Indiana and Wisconsin.
• Technical information
The first Macsteel mill began operations in Jackson, Michigan
presented clearly and
in 1974, and was totally unique in the United States. The plant’s
concisely
building, towering above the trees with a compact L-shaped
design, said this is no ordinary steel mill. Joined in 1985 by its
• Improved employee and
sister mill in Fort Smith, Arkansas, MacSteel has continued to
community relations
expand (with plants in Indiana and Wisconsin) and upgrade the
facilities so that today they are still very distinctive and one of the
most modern steel bar plants in the world.
Creating A Modern Image
Projections created a video that required a detailed understanding
of the industrial processes involved in the manufacture of steel
bars. Accurate graphic animation was added to custom film
footage of the Macsteel plant employees at work, resulting in a
corporate image video that presents Macsteel as the company www.projectionsinc.com

2. CASE STUDY
Macsteel Makes An Impression
that supplies total product reliability. The narrator also explained
the company’s focus on the quality of the customer experience;
by listening to the customer, Macsteel manufacturers are able to
supply products with extremely accurate specifications.
High Quality Presentation Makes An Impression
The clear and concise computer-generated animations used in
Projections
the video made it interesting and easy to follow for both technical
and non-technical audiences. By integrating the highest production
Projections is arguably the
values with easily understood demonstrations, the Projections
foremost provider of employee
team created a powerful presentation that now provides Macsteel
communication resources to
with a consistent corporate image. Even more importantly,
North American companies.
Macsteel can now effortlessly communicate the company’s history,
mission, vision and operations with their current staff, prospective
With capabilities ranging from
employees, even clients and community members.
custom video to websites
and interactive eLearning,
For More Information Projections has been serving
To find out how creating a powerful corporate image presentation the communication needs of
can work public relations miracles both internally and externally, companies large and small
contact Projections for an in-depth analysis of your needs. since 1979 by providing all
services from consulting
to scriptwriting, producing,
editing, graphic design and
more in-house.
Over the last 30 years,
Projections has crafted the
right message in the right
medium for thousands of
corporations and millions of
employees.
www.projectionsinc.com