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The iPad has had one of the most successful and long-awaited releases of an electronic device in
recent years. It has been on the market for a little while now and is still going strong in its sales,
with the likely-hood of even higher sales coming for this holiday season. What is the iPad being
used for? Who is buying iPads? Why are they buying the iPad? A couple of recent studies by
Yahoo and Resolve Market Research reveal some interesting statistics regarding these questions.
Yahoo found that the iPad is very popular with the female demographic. It only had 34 percent
female users when released, but now that number has now grown to a staggering 39 percent! The
iPad does appeal to women, with its portability and easy of use. It does have some aesthetic
appeal and is probably seen as a more fashionable portal laptop device to some.
Yahoo found that the age group drawn to purchasing the Apple iPad was between the ages of 35
and 44. 21-29 year olds were second, trailed by those aged 45-54. These numbers do seem
accurate, because at the 35-44 age group many will have more disposable income than the
younger group which might desire the device the most. The older demographic may not be used to
or influenced by such technologically advanced tablets and would probably be happy with the
conventional laptop or desktop computer.
The reason for people buying the iPad is revealed. It is said that the main reason consumers were
looking to buy the product was for entertainment purposes. Some other reasons included its "cool
factor," its convenience, easy of use and of course, the Apple brand name. The study by Resolve
Market Research also asked why those who did not plan to purchase an iPad arrived at their
decision. The majority of 54 percent claimed that they did not have a dedicated use for the
product, while the other 46 percent claimed that it was simply too expensive. Perhaps some will
wait until the iPad price drops in the future after the buzz wears down.
The Resolve study also discovered some interesting numbers regarding the iPad and competition
versus other devices. It revealed that almost 49 percent of Apple iPad owners would not purchase
an e-reader, such as the Amazon Kindle. Furthermore, 38 percent would not look to buy a portable
gaming system, such as the Nintendo 3DS or PSP GO and a further 32 percent ruled out buying a
laptop or Netbook. Is the iPad the jack of all trades? I don't think the iPad could say it's the master
at any and can it do the jobs a laptop can, better?
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