The document discusses different ways for a coffee business to gain visibility and increase sales. Traditional advertising methods like newspapers, TV, and flyers are described as expensive, untargeted, and difficult to measure effectiveness. A better alternative presented is to advertise on websites like oncoffeemakers.com that target relevant coffee-related search terms, providing visibility to those actively searching for coffee products and services at a low daily cost. More details on advertising options through oncoffeemakers.com can be found at the listed URL.

1. How to get more sales for your coffee business? Presented by: Ebenezer Heng http://www.oncoffeemakers.com

2. Things you would need: Great product (trust that you already have) Visibility (People need to know about your great products)

3. How to get more visibility? You can advertised

4. Newspaper: On average per month, advertising before production of ads cost at least $1000.00 or $20/day. You reach about 300 000 readers.

5. TV commercial: The cheapest I know with production is $3000.00 for 8 exposure for 10 seconds. Definitely not prime time, so you reach about 300-400 000 viewers.

6. Distributing flyers: $600.00 distributed to 5000 households excluding production of flyers

7. Hit rate: Nobody is sure! You cannot measure it, and people are still doing it, because everyone is doing it...

8. That is not a good way to be visible! It cannot be measured It is not targeted (I cannot imagine anyone loves receiving junk flyers!!) It is expensive!

9. A better way to be visible: You run a coffee business, so isn't it better to reach people who are looking for coffee? 1. Look for people that are looking for coffee related keywords online 2. Make sure they find you

10. These are some coffee related terms and the number of people looking for it (source: Google)

14. Isn't it good if you are among the top results for these keywords?

15. Oncoffeemakers.com are in the top rankings for all these keywords and many more.

19. Serving more than a million page views in 2009. Read by more than 13 000 RSS subscribers daily Has a strong following of more than 23 000 twitter followers.

20. Big numbers small investment (but limited) oncoffeemakers.com gives good exposure and you can get these exposure for as little as $1 a day. check out: http://www.oncoffeemakers.com/starting-a-coffee-business.html to learn how

21. Summary To get more sales you need visibility To get visibility you can advertise on mediums that are Not targeted Not measurable Expensive Or, you can opt for oncoffeemakers.com targeted placement

22. Learn more at http://www.oncoffeemakers.com/starting-a-coffee-business.html