20. The Data Economy
If you are not paying for the product, you are the
product…
21. The Data Economy
If you are not paying for it you’re not the customer, the
product, you’re the product being sold.
-Andrew Lewis (blue_beetle)
Daniel’s new corollary:
Even if you are paying, unless
you read deeply between the
lines, you may still be the
product!
24. Library-purchased systems and services are not mining for data to sell
Rather, data can being gathered for the benefit of the patron,
at the request and informed consent of the patron,
and with the underlying controls and being held by the librarian
which can also bring benefit to the library.
25. 25
Data will always be collected
Collection !=
Privacy Violation
Set principles for use
& sharing
37. Fully Private
Fully Secure
Fully Open
Fully Collecting
Utility
Now add in transparency
Better informed
Still want utility
Might make better
choices
It’s clear what is collected
It’s clear what it is used for
It’s clear who they share it with
It’s clear how long they keep it
It’s presented so that average beings
can read it quickly and clearly
38. OMG!
I can use w/o sharing
everything?
I can decide what to
share?
Fully Private
Fully Secure
Fully Open
Fully Collecting
Now add in transparency • It’s clear what is collected
• It’s clear what it is used for
• It’s clear who they share it with
• It’s clear how long they keep it
• It’s presented so that average
beings can read it quickly and
clearly
and choice!
Utility
39. Fully Private
Fully Secure
Fully Open
Fully Collecting
Finally, add trust (but verify)
and accountability
I can trust because I’ve verified
They do what they say they do
More value, more control
• Data security practises
• Depersonalisation (and even
better, aggregation)
• Retention (GET RID OF IT FAST!)
• Use an identity that user’s care
about and protect
Utility