1. www.ProsperDiscovery.com
Consumer Snapshot
july 2013

2. © 2013, Prosper®
sentiment strategy
july 2013
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discovery

3. © 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
consumer confidence
economic sentiment continues to yo-yo, with those
confident/very confident in chances for a strong economy
down a point from June at 39.6%
very confident/confident in chances for a strong economy
{adults 18+}
13 month summary
overall direction of confidence in the past year is
generally upward
have yet to achieve two consecutive months of increase
(last seen Jul-Aug-Sept ’12)
32.8%
39.6%
25%
27%
29%
31%
33%
35%
37%
39%
41%
43%
confidence seemingly stalled at about 40%
thank you,
fiscal cliff

4. © 2013, Prosper®
sentiment
Source: Monthly Consumer Survey
very confident/confident in chances for a strong economy
{adults 18+}
better, but not “recovered”
July’s reading best the previous five year, but remains
well below Jul-07 (47.8%)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13
consumer confidence
economic sentiment continues to yo-yo, with those
confident/very confident in chances for a strong economy
down a point from June at 39.6%
13 month summary
overall direction of confidence in the past year is
generally upward
have yet to achieve two consecutive months of increase
(last seen Jul-Aug-Sept ’12)
confidence seemingly stalled at about 40%

5. © 2013, Prosper®
strategy
Source: Monthly Consumer Survey
practicality & focus on needs
{adults 18+}
practicality remains a priority
while confidence has increased YOY, practical
purchasing hasn’t decreased in kind
“do i really need this?”
after hovering around the 50% mark the past few
months, those focused on the necessities jump to
nearly 55% for July
47.8%
46.9%
56.1%
54.7%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
think: budgets, price comparisons, sale seeking,
coupon clipping

6. © 2013, Prosper®
strategy
Source: Monthly Consumer Survey
practicality & focus on needs
{adults 18+}
practicality remains a priority
while confidence has increased YOY, practical
purchasing hasn’t decreased in kind
“do i need this?”
after hovering around the 50% mark the past few
months, those focused on the necessities jump to
nearly 55% for July
think: budgets, price comparisons, sale seeking,
coupon clipping
0%
10%
20%
30%
40%
50%
60%
70%
Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
keeping focus on finances
practicality and focus on needs remain elevated
from pre-recession Jul-07

7. © 2013, Prosper®
discovery
economic purgatory?
just one out of three (32.5%) consumers is positive
about a post-recession economic rebound, down
from last year (35.2%)
will the economy rebound?
{adults 18+}
Source: Monthly Consumer Survey
low reached in Jul-11 (27.8%) as the debt ceiling
crisis loomed
15%
20%
25%
30%
35%
40%
45%
50%
Jul-09 Jul-10 Jul-11 Jul-12 Jul-13
Yes No Not sure
2011 debt
ceiling crisis
those under 35 are the most positive about an
eventual rebound, with optimism declining with
increasing age
those just beginning (18-24) and those approaching
retirement (45-54) are the groups most unsure about
an economic rebound

8. © 2013, Prosper®
thanks
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Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
ConsumerSnapshot.com
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