Credentials of an upcoming marketing solutions firm

2. ((( About Us )))
• ((( Echoes ))) Marketing Solutions is a novel startup venture
which provides strategic and tactical tools for amplifying
the buzz of brands through
– Marketing
– Communication
– Integration into on air, online and offline initiatives
• As conceptualisers and client servicing resources with over
15 years of cumulative experience of working with more
than a 100 brands and organisations, our attempt is that
each of our event, social media campaign and marketing
activation ((( Echoes ))) the brand essence
• We operate on market intelligence and approach every
project with insights from all stakeholders to co-create with
the brands engaging communications and integrations
thereby “amplifying your buzz”

3. ((( Macro Picture of Marketing )))
Brand:
Speaks
Consumer :
Advertiser:
Accepts or
Creates
Rejects
Media:
Projects

4. Micro Picture of Marketing: Where is
((( the communication gap? )))
Creatives and Consumer
Advertiser: Creates
Media: Projects
Brand: Speaks
Rejects
Consumer :Accepts or
Objectives and Campaigns and
Productions as looks for
Interpretations Projects as per:
per
of : •Resonance of
•Team
Strengths •Space their psyche in
•Sales Availability the brand
•Marketing campaign on
•Manufacturing •Personal
Beliefs •Profitability the media of
•Management their choice
•Finance •Consumption
•Timelines and
habits •Functionality
Budgets
Assigned by the
brand •Accessibility

5. ((( Don’t be lost in translation )))
• More often than not the usual marketing
process results in
– Fragmented or Diluted Messaging
– Incorrect Media usage
– Only one of the four i.e. Brand or Advertiser or
Media or Consumer benefits
• When the potential however is to
– Have a personalised voice
– Add value and offer interaction with consumers
– Fully integrate/connect across media
– Target-appropriate content
– Call to action
– Share feedback

6. ((( We often hear… )))
• “We are not in the position we would like to be in
because…
– …budgets do not allow me to partner with
interesting propositions
– … our brand is misunderstood / consumer and
media perception about us is limited and different
– …my Sales team/brand manager/ Project head/
Communication team looks after this aspect and I
am not very happy with the way things are done
here
– …There is no creativity in the market. Most
advertising, events, pr and media firms bring similar
presentations and solutions to me”

7. ((( What does it really indicate? )))
• You are not ready to innovate

8. Let’s talk further only if you want to change
((( and innovate
)))

9. ((( We believe in… )))
• Partnerships : All solutions are possible. Period. We believe in
getting right people for right job. Though seemingly dynamic,
our solutions thus are smartly tailor made. Our team is
constantly in touch with emerging technology, media and talent
to ensure that you wont be seen wearing the same designer
label or attire as your competitor
• Integration : A customer just doesn’t see an ad. They react to
an experience. We recommend seamlessly blending the
marketing and communication initiatives into current
consumption patterns of TG be it a relevant TV show or
upcoming movie promotion or a high buzz event sponsorship.
We also justify ROI in these 

10. ((( We also believe in… )))
• Value creation: We do not believe that as an agency /
consultancy - providing value for the spend is our only
function. We operate as partners on marketing and
communication aspects to create more value through
strategic tie-ups and logistical alliances
• Having fun: At the end of the day it all boils down to
the energy and vibes. Since we believe in having fun at
work always, our efforts are towards the projects being
enjoyable

11. ((( Our Services: ATL Communication )))
• Marketing Strategies
– Branding & Rebranding : Guidelines and Manual
– Brand Positioning & Repositioning
– Internal Branding
– Customised Marketing Solutions
• Digital /Social Media Planning & execution
• Media Planning & Buying
– Digital media support
– Digital Media Products ( Web and Mobile)
• Creative Solutions
– Copy, Design, TVC production
• Sales
– Tie-ups, Alliances and Barters
– Design & Development of Franchisee Model

12. ((( Our Services: BTL Communication )))
• Event Management
– Event Conceptualisation
– Event Production
– Media Architecture for Events ( with tie-ups and alliance)
– Event Sponsorships
– Creative Solutions i.e. Designing & Scripting event
branding as well as avs
– Rewards & Recognition Program
– Designing & Maintaining Loyalty Programs
• Activations
– BTL Activities
– Exhibitions
– Point of Purchase Events
– On-Ground Promotions
– Road Shows
– Gifts & Merchandising

13. ((( Our Channel Partners )))
• Public Relations :
• Training & Education:
• Ad s & Corporate films production :
• Human Resources:
• Advertiser Funded Programming:
• Ad Sales & Media Planning:

14. ((( Some of our Current Clientele )))

15. ((( Projects Managed by the team )))
• JITO Growth Summit 2010, Bangalore & JITO Global Summit 2009, Mumbai
• Queen’s Baton launch for Commonwealth games, 2009
• L’oreal–Decoding the Hair –2009 Saber Award winning –3 month international Travelling exhibition
(Designing, PR, Production Facilitation, School & corporate contact programs)
• Richard Clayderman and Rahul Sharma Concert 2008 (Artist Management, Ticketing, Event, PR co-
ordination, Media Buying, Sponsorship, Charity and Vendor Management)
• India Art Summit 2007 & 2008 (Artist and Gallery Co-ordination for exhibit space and production,
Seminar agenda and communication designing, apart from logistical tie-ups for Art Management
purposes)
• Delhi Daredevils Member’s Club, IPL Season 2, 2008
• Kotak Elite Conclave 2006
• First ever Goafest–06
• Hutch Crossword Book Awards ( PR liaisoning in 2006 with Good Relations & overall event
management in 2007)
• Kolkata Knight riders Press launch –Mumbai and Kolkata with Shahrukh Khan and the team
• Taj Dessert Teas Brew Master Training Program for Page 3 celebrities in presence of Saif Ali khan
• Filmfare South Awards 2004
• British Petroleum & Castrol Global Employee Conference 2004
• Femina Miss India 2004

16. ((( Projects Managed by the team (Contd.) )))
• As consultants, we have also created and implemented Media
Architecture and television packaging with Mediasys Solutions for
–India Youth Icon Award 2009
–Apsara Awards on Colours 2010

17. ((( (((Echoes))) Digital Solutions )))
• Our Digital wing gives us an edge over other players
in the market with our team that includes 6 IIT
majors
• We simply give you valuable and powerful tools
that let you:
– Bring more traffic to your site.
– Generate more revenue.
– Integrate community features without technical
headaches.
– Build your brand awareness and strength.
– Improve how you engage your users.
– Push your content to the best and most
relevant sites on the web.

18. ((( Our unique offering: Digital Video Platform )))
• Our digital video platform is used to multicast/simulcast video content like TV shows,
webisodes, premium entertainment, alternative live streaming etc.
• With digital video platform, TV network s / event organisers can engage their target
audience online and also enable a strong social component to the video destination
so that the users can not only access the show and its premium content but can also
share it with their friends and social networks online.

19. Our unique offering: Spaces )))
((( sophos.23spaces.com
• Spaces is an integrated Social Media Platform including a set of rich social web
applications that allows users, companies to build white label social networks, social
sites, communities, social apps around their brands, activities, causes or any other
verticals.
• It offers simple intuitive apps and a host of admin tools that allows the community
experience to be highly engaging and the community management to be really
seamless.

20. Our unique offering: Columbus
((( youtopia.23spaces.com )))
A search and discovery tool for the most popular/recent/relevant
photos/videos on the web.

21. Thanks for your time and attention
For any further queries, kindly contact:
Praful Baweja Rajneesh Bolia
Partner Partner
Ph: 9870213831 Ph: 9768124303
Email: praful@echoes-india.com Email: rajneesh@echoes-india.com