1. Global Study of Web 2.0 Use in Organizations Mihaela Vorvoreanu, Ph.D. Computer Graphics Technology Organizational Leadership and Supervision mihaela@purdue.edu Lorraine Kisselburgh, Ph.D. Department of Communication lorraine@purdue.edu Eugene Spafford Computer Science, CERIAS spaf@purdue.edu Preeti Rao Graduate Student, CERIAS raop@purdue.edu CERIAS

2. McAfee Report: September 27 http://newsroom.mcafee.com/images/10039/Web2report.pdf

3. Methods

4. Findings

5. Benefits Importance New revenue streams 73% Communication & collaboration 57-65% Customer Service 40-45% Marketing 40% “Web 2.0 important for business operations” 42%

6. Reputation9% Legal Risks 15% Security49% Productivity27%

7. 65% 65% 51% 39% 29%

8. 51% 44% 24% 21% 10%

9. 35% 70% have had securiy incidents in past year 15% 11% Average cost:$ 2 million 10% 7%

10. 79% 58% 53% 31% 27%

11. Global Study of Web 2.0 Use in Organizations Mihaela Vorvoreanu, Ph.D. Computer Graphics Technology Organizational Leadership and Supervision mihaela@purdue.edu Lorraine Kisselburgh, Ph.D. Department of Communication lorraine@purdue.edu Eugene Spafford Computer Science, CERIAS spaf@purdue.edu Preeti Rao Graduate Student, CERIAS raop@purdue.edu CERIAS