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Perception attention-cognition
1.
Visual perception Visual attention
Cognition 101
2.
Visual perception
What do we see?
3.
Visual perception
Theories of perception Direct Constructivist Gibson (1966) Gregory (1970) Perceptual cycle Neisser (1978)
4.
Visual perception We perceive
what we expect
5.
Visual perception We perceive
what we expect
6.
Visual perception We perceive
what we expect
7.
Visual perception We perceive
what we expect
8.
Visual perception We see(k)
structure
9.
Visual perception
Figure/Ground Grouping Surroundedness Proximity Smallness Similarity Symmetry Good continuity M Closure
10.
Visual perception
Figure/Ground Grouping Surroundedness Proximity Smallness Similarity Symmetry Good continuity M Closure
11.
Visual perception
✓ ➜ Visual attention Cognition 101
12.
Visual attention “What you
see is determined by what you attend to.”
13.
Visual attention
http://www.useit.com/alertbox/tunnel-vision.html
14.
Visual attention
Redesign http://www.useit.com/alertbox/tunnel-vision.html
15.
Visual attention Reading take-aways?
*
16.
Visual attention Change blindness
http://www.youtube.com/watch?v=vJG698U2Mvo
17.
Visual perception
✓ Visual attention ✓ ➜ Cognition 101
18.
Cognition 101
learning memory attitude change decision- making problem- solving reasoning organization
19.
Cognition 101 memory
short-term long-term working
20.
Cognition 101
Assumptions about people: • Maximize benefits • Minimize costs • Minimal effort (conserve energy aka lazy) Information Foraging Theory
21.
Cognition 101
How$can$you$ improve$ information$ scent?$ Associations* Information* scent* Information* goal* Information Foraging Theory
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