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writing for the web
1.
Writing for the
Web
2.
How people read
online How do you read online?
3.
How people read
online They don’t.
4.
How people read
online They scan. Why?
5.
Screens & eye
sight Computer vision syndrome http://www.aoa.org/x5253.xml
6.
Retina display; no
glare displays Will we read more in the future?
7.
For now…
How people read online Seek sth. specific They are impatient Headlines First sentences
8.
Writing for the
screen Concise! Chunked Headlines Meaningful links
9.
Writing for the
screen Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informal blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organized blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captions blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simple blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
10.
Inverted Pyramid Style
Very important Less important Least important
11.
Inverted pyramid style
http://www.cybercollege.com/frtv/newsp2.htm
12.
http://blog.vovici.com/blog/bid/25960/Structuring-Your-Survey-Report