This document provides tips for beginners on implementing an effective social media strategy. It recommends establishing specific and measurable goals before focusing on tactics. Listen to and learn about your target audience by understanding who they are, where they consume content, and how they engage. Choose social media channels wisely based on your goals and audience - for example, using Facebook to share brand personality, Twitter to provide expertise and drive sales, and LinkedIn for B2B networking. Regularly engage your audience and measure key metrics like reach, conversations, frequency, transactions, traffic, influence, and sentiment to optimize your strategy.

1. Tips & How-to's for Beginners

3. Tips for Implementing a Social Media Strategy

4. Establish Goals Write down SPECIFIC MEASUREABLE objectives!

5. Common Mistake: Tactics before Strategy

6. Listen

7. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?

8. 3. Build 3. Build a Community Build a Community

9. 3. Build Chose your Channel Wisely (there are many)

10. 3. Build 3. Build a Community Facebook - Offers an insight into your brands personality - Platform for feedback and discussion - Timely updates allow for “non” professional (not unprofessional) content

11. 3. Build 3. Build a Community Twitter - Provide expertise in your field - Continual innovation and forward thinking - Listen -> Sales

12. 3. Build 3. Build a Community LinkedIn - B2B Network - Ads specifically for Business Activity

13. Engage

14. Measure: Reach Conversations Frequency Transactions Traffic Sustainability Influence Sentiment

15. Facts & Figures to set the stage. SocialNomics

17. Questions Sarah Davis Interactive Marketing Coordinator Buckeye Interactive [email_address] @SDavis_ 614.304.1008