MARKET RESEARCH

1. Market Research
on
Greater Noida Pharmacy Market
Presented By:
Pratyush Kumar Mishra
Ankit Khurana
Gautam Kumar

2. Contents
• Approach to the problem – Overview
• Market Size – Bottom-Up Approach
• Market Size - Top-Down Approach
• Growth Trend
• Conclusion

3. Approach to the problem – Overview
• Calculation of Market Size
• Define the Area
• Identify Kind of Pharmacies
• Find out Average Sale per Day
• Extrapolate
• Compile and Determine Greater Noida Pharmacy Market Size

4. Market Size – Bottom-Up Approach-from Greater Noida
Pharma Market to Indian Market Size
• Greater Noida Map
Boundaries of
Area
Considered In
Research
Activity

5. Market Size – Bottom-Up Approach-from Greater Noida
Pharma Market to Indian Market Size
Segmentation of Market
We divided the Greater Noida Pharmacy Market into following segments:
1. Commercial Complex Pharmacies- for e.g. Jagat Farm , Alpha Commercial
Belt etc.
2. In-Sector Complex Pharmacies – for e.g. Alpha1 C Mkt., Pi-3 Mkt. etc
3. Unorganized Complex Pharmacies- Tugalpur , Aichher mkt. etc.
4. Hospital Pharmacies

6. Market Size – Bottom-Up Approach-from Greater Noida
Pharma Market to Indian Market Size
Segment Name Nos. of Shops Avg Sale/day(Rs.) Sale/Month(Rs.)
Commercial Complex
Pharmacies
1. Jagat Farm
2. Alpha Commercial
Belt.
1. 4
2. 5
1. 20000
2. 8000
1. 25 Lacs
2. 12.75 Lacs
In Sector Complex
Pharmacies
1. Alpha Sector
2. Beta Sector
3. Gamma 2 Sector
4. Pi Sector
5. Delta Sector
1. 6
2. 5
3. 3
4. 3
5. 2
1. 6000
2. 4000
3. 10000
4. 3000
5. 3000
1. 10.8 Lacs
2. 6 Lacs
3. 9 Lacs
4. 2.7 Lacs
5. 1.8 Lacs
Un-Organised Complex
Pharmacies
1. Tugalpur
2. Aiccher
1. 12
2. 8
1. 9000
2. 8000
1. 32.4 Lacs
2. 19.2 Lacs
Hospital Pharmacies 1. Big Hospitals
2. In sector Hospital
3. Small Scale
Hospital
1. 3
2. 5
3. 2
1. 100000
2. 50000
3. 20000
1. 90 Lacs
2. 75 Lacs
3. 12 Lacs
Total Sales / Month (Rs.) 2 Cr 96 Lacs

7. Market Size – Top-Down Approach-from Indian domestic
pharma market to Greater Noida Pharma Market Size
• Indian domestic Market Size = $ 16.4 billion ( FY13 )
• CAGR = 15%
• For 2014 , Indian Domestic Market Size = 16.4+(15% of 16.4) = $ 18.86
billion (Estimated)
• For 2015, Indian Domestic Market Size = 18.86 + 15% of 18.86= 21.7 billion.
• Total Population of India= 130 Crores
• Total Population of Greater Noida = 1.8 Lacs.
• Greater Noida’s population is .0013 % of Indian Population.
• Greater Noida Market Size should be .0013 % of Indian Domestic Pharma
Market i.e 0.0013*21.7 = $ 282,100 ( Rs. 1.755 Cr )

8. Growth Trend
• Indian Pharmaceutical industry is expected to grow by
15% year and this is owing to following factors:
India has the low cost manufacturing base and highest
number of plants outside United states.
Labor costs In India is 60-70% lower in comparison to
developed countries due to the availability of a large pool of
highly qualified personnel specializing in chemistry and
process reengineering skills.
Indian companies have continued to invest significant
resource in the development of a robust pipeline of generic
drugs.

9. Conclusion
• Our research shows if an investor wants to invest in a
pharmaceutical shop in greater Noida region( based on
the capital available) then he/she has the following
options:
• If investor wants high volume selling, the option of having
a shop through hospital link will be best option for
him/her
• In-sector and un-organised pharmacies are for those who
want an averaging selling of 5000-10000rs per day.
• Commercial belt region can be suggested to those
investors who want to make the sales of 10000-20000rs
per day and not willing to go in the competitive market.

10. Thanks