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Protection that goes further 
Speaker forename and surname 
Speaker job title OR date
2 
Agenda 
a. Who is PruProtect? 
b. Trends impacting protection 
c. Facts, stats and quotes 
d. Personal products 
e. Business products 
f. Vitality and Vitality Plus 
g. Growing your business
The need for healthy living
4 
The UK needs and wants to be well 
THE OXFORD HEALTH ALLIANCE’S 3 - 4 - 50 MODEL 
Drivers of 
morbidity and 
mortality 
The Oxford Health Alliance: 3four50.com (2013) 
3 
4 
50 
Vitality 
Serious Illness Cover 
Income Protection Cover 
Life Cover
5 
There is a real need for wellness 
80% of type II diabetes 
cases could be 
prevented through 
lifestyle changes such as 
more exercise and eating 
more healthily2 
Up to 40% of cancers 
could be prevented 
through exercising 
regularly & eating 
sensibly1 
Physically inactive 
people have almost 
double the risk of dying 
from coronary heart 
disease than active 
people3 
80% of adults are not reaching government 
targets for moderate exercise4 
1. Irish Cancer Society (2014) 2. Diabetes UK (2013) 3. World Heart Federation (2013), 4. Kings Fund and BBC (2013)
6 
What drives people is not always rational 
Standard models for economics 
assume that humans are rational, 
calculating and unemotional, and 
act in a way to maximise their self 
interest 
Standard wellness assumes that 
people will be rational about their 
wellness to maximise their long-term 
health 
“The rational man”
7 
The downfall of traditional health and wellbeing 
models 
This is simply 
not the case 
Standard models for health and wellness assume 
that if people understand what is best for their 
health in the long term, they will do it.
8 
Example of decision delusions 
THE OBESITY PANDEMIC 
• 61.9% of adults in the UK are overweight or obese 
• Rates have been increasing significantly 
• Studies show that people are well informed about the extra 
health risks that obesity poses 
• Yet people don’t necessarily make healthier choices 
Can we increase adherence through incentives? 
Source: Reducing obesity and improving diet, Government policy, 2013
Integrating health 
and wellness is about 
understanding 
human behaviour 
and addressing an 
individual’s needs 
and wants
The Vitality programme
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What is Vitality? 
Our healthy living rewards programme to help your clients to get and stay healthy 
Created in conjunction with doctors, scientists and academics 
We help your clients track their progress by awarding points for doing healthy things 
And to keep your clients motivated, we give them rewards for making positive 
changes to help them to get and stay healthy for less 
Protection cover with benefits for everyone, not just those that claim
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Vitality 
RECOGNISED LEADER IN INCENTIVISED WELLNESS 
The largest incentive-based wellness programme in the world with 
7 million members worldwide 
Wall Street Journal (21 June 2013), PruProtect data (2013)
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Vitality’s impact on clients’ health 
RELATIVE CLAIMS AND LAPSE RATES BY VITALITY STATUS 
Experience shows that clients with higher Vitality statuses have less 
Mortality 
chance of claiming or lapsing their policies 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
No Vitality 
Clients who are highly engaged are 
less likely to claim for a death benefit 
than those without Vitality. 
Discovery South African Experience (2013) 
Morbidity Lapses 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
No Vitality No Vitality 
Clients who are highly engaged are 
less likely to claim for an illness than 
those without Vitality. 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
Clients who are highly engaged are 
less likely to lapse their policies than 
those without Vitality. 
0% 
Low Medium high 
0% 
Low Medium High 
0% 
Low Medium High 
Engagement Engagement Engagement
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PruProtect’s growth underpinned by Vitality 
180 
160 
140 
120 
100 
80 
60 
40 
20 
0 
2010 2011 2012 2013 
50 
45 
40 
35 
30 
25 
20 
15 
10 
5 
The fastest growing protection insurer in the UK (% growth) 
Thousands 
PruProtect data (2013) 
0 
2010 2011 2012 2013 
Milions 
Policies in 
force 
APE in £millions
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Member engagement with selected Vitality partners 
UK PARTICIPATION LEVELS 2013 
25 million 
Vitality points awarded 
52,000 
online health checks 
780,000 
gym visits 
Did you know? 
People that take out cinema codes are more likely to 
engage with other Vitality partners 
Up to 
1,500 
cinema codes 
generated each day 
PruProtect data (2013)
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Vitality is an appealing and agreeable concept 
Protection and life insurers should help their customers lead 
healthier lifestyles 
I'd like to better understandmy health 
PruProtect and Immerse study (2013) 
46 48 50 52 54 56 58 60 
I'd welcome encouragement or incentives to be healthier
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Vitality is an appealing and agreeable concept 
81% appeal 
“You get cash-back as an extra incentive 
to be healthy each year” 
83% appeal 
“You get something back even if you don’t 
claim – such as cash-back, premium 
reductions, savings and discounts” 
PruProtect and Immerse study (2013)
How it works
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The issues 
Innovative 
protection 
solutions built 
around the 
customer 
How can we drive 
behavioural change? 
Global recession 
The industry is changing 
The online revolution 
How can the industry 
grow as a whole? 
How can you keep 
pace? 
The need for 
health and 
wellness 
Austerity 
The industry 
is changing 
The online 
revolution
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Our solution 
• Discounts 
on things like holidays, 
and gym membership 
• New Vitality partners 
• Unique protection benefits 
• The chance to receive 
upfront discounts on 
premiums, annual 
premium reductions and 
cashback 
• New quote tool 
• Vitality Calculator 
• Marketing support 
The need for 
health and 
wellness 
Austerity 
The industry 
is changing 
The online 
revolution 
Enhanced Vitality 
programme 
Improved premium 
efficiency 
Solutions based 
protection 
Interactive online 
tools
21 
Vitality works in three easy steps
22 
Vitality works in three easy steps
23 
You can’t change what you don’t know 
stroke, heart attack, heart failure, chronic 
kidney disease, and cognitive decline 
heart disease, stroke, blindness, kidney 
disease and amputations 
HYPERTENSION 
DIABETES II 
CORONARY 
HEART DISEASE 
FOR EVERY 100 
PEOPLE DIAGNOSED 
31 
32 
40 
REMAIN UNDIAGNOSED 
narrowing of arteries, angina and heart 
attack 
British Heart Foundation and Diabetes UK (2013)
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Understanding your health 
A HOLISTIC APPROACH 
Disease detection and management 
Mental health 
Nutrition 
Preventative care 
Physical activity
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Understanding your health 
To help you understand your health, we have a series of tools and products that 
members can access through the Member Zone, our online Vitality portal 
•Health Review 
•View the Vitality statement 
•Set healthy goals 
•Mental wellbeing assessments 
•Healthy meal plans 
•Useful articles 
•Find out about our Vitality partners 
•Submit screening points 
•Update and maintain personal details 
THE MEMBERZONE
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The Health Review 
The Health Review is a quick and easy review, designed to be the first step of 
the Vitality programme. By monitoring members’ general health and fitness 
levels, it shows what they can do to improve their health and earn Vitality points 
and opens up other benefits. It is recommended that the review is completed 
every six months. 
• Personalised information 
• 100 Vitality points per adult per year 
• Split into ten sections: 
– Your medical history 
– Your family’s medical history 
– Key measurements 
– Smoking 
– Alcohol 
– Nutrition 
– Exercise 
– Sleep 
– Stress 
– Productivity
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The Health Review 
VITALITY AGE 
The results of the Health Review will produce a Vitality Age to help further understand your 
health and how to improve it 
Life 
Actual Age + 
Average Life 
Expectancy 
Expectancy 
according to 
lifestyle 50 
80 75 
55
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Have access to healthy activities
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Earning Vitality points 
• By taking part in healthy activities such as health screens and using an exercise device, 
members can earn points 
• Everyone starts at Bronze status and can build points to move 
up to Silver, then Gold, and finally Platinum 
• The higher your status, the more that you get back from Vitality 
Example 
A policy with two adults and 
one child would need 1,600 points to 
reach Silver, 3,200 to reach Gold and 
4,800 to reach Platinum
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Health assessments 
UNDERSTAND YOUR HEALTH AND HOW TO IMPROVE IT 
• We help you understand your health and how to improve 
• The more comprehensive screenings can be useful in the early 
identification of health issues that could lead to serious illness or 
chronic conditions in the future. 
With our health partners you can book a health screen 
and pay from £15 for a basic health check 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply. 
Discounts 
With Vitality 
Vitality Healthcheck Introductory rate of £15 
50% off 
Eligibility criteria apply
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Fitness assessments 
• Fitness assessments can be booked with our Vitality 
partner gyms and are a great way to kick start a fitness 
programme 
• Virgin Active offer fitness assessments free of charge and 
you don’t have to be registered as a gym member to have 
one 
Free! 
With Vitality 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
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Fitness assessments and health screens 
• Members earn 60 points for each clinical measurement 
taken during a fitness assessment or health screen. 
• Plus 60 more points if they are in the healthy ‘green zone’ 
• Points can only be earned once per policy year 
• Fitness assessments include three clinical measures 
With our health partners you can book a health screen 
and pay from £15 for a basic health check 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
33 
Vitality works in three easy steps
34 
Stop smoking 
• Combination of psychotherapy and hypnotherapy 
• Aims to help members to quit for good using tried and 
tested techniques 
• Earn 300 Vitality points by taking the Vitality Healthcheck, 
signing the non-smokers declaration and for being tobacco 
and nicotine free for 12 months as well as non-smokers 
cashback 
• Each adult can attend one free Allen Carr programme 
during the life of the plan 
• Retail Price £250 
Free 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
35 
Lose weight No 
• Once the £30 subscription payment is paid, members initially get 
six months unlimited membership giving them access to 
meetings, online tools and the Weight Watchers app. 
• Attend two Weight Watcher meetings per month in the first six 
months and we’ll extend membership for a further six months 
• 15 Vitality points each week for attending a Weight Watchers 
meeting 
• Achieve target weight and we’ll refund the subscription payment! 
monthly 
fees 
for up to a 
year 
Important information 
•To be eligible, members need to be 18 years or older 
•Acceptance of membership will be subject to Weight Watchers own criteria in 
addition to our own (e.g. not pregnant, not underweight) 
•If a member ends their PruProtect plan, their Weight Watchers membership will also 
end on the same date 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
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Exercise 
• parkrun organises free weekly 5km timed runs run by local 
volunteers worldwide 
• Just by registering with their Vitality number, members can 
earn points for taking part 
Running 10 
Volunteering 5 
Free 
Members can a earn a maximum of 40 points/ week for gym visits, 
Polar, Fitbug, micoach and parkrun activities combined
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Exercise From 
National Trust owns: 
• 709 miles of coastline 
• 255,000 hectares of countryside 
• >300 historic houses, gardens and parks 
9p 
per day 
with Vitality 
Exclusive annual pass 
£33.67 unlimited visits 
Kids free 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
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Exercise 50% off 
• Discount available on one pair of shoes per member per 
policy year 
• Available online or in-store 
• Includes full price and sale items 
• Further terms and conditions apply 
With 
Vitality 
50% off sports shoes 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
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Exercise 
• 50% off full monthly fee for flexible individual gym 
membership 
• A joining fee is chargeable by individual gyms 
Vitality 
points 
10 per gym 
visit 
50% off 
With 
Vitality Plus 
Members can a earn a maximum of 40 points/ week for gym visits, 
Polar, Fitbug, micoach and parkrun activities combined 
50% off flexible individual monthly gym membership fees with Virgin Active 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
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Exercise devices 
NOT EVERYONE WANTS TO GO TO THE GYM 
44% of people have never used a gym and have no intention of doing so in the future 
PruProtect/ PruHealth data (2014)
41 
Exercise devices and apps 
Points can be earned using Nike+, Garmin and the majority of Fitbit devices as well as the 
Vitality Active app 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply. 
Discounts 
With Vitality 
• Gives a precise 
measurement of how 
intensely the user is 
exercising and helps 
see if they are on the 
right track and 
exercising effectively 
•Tracks daily steps 
•Steps are monitored 
by uploading results at 
least every 
two weeks 
•From £30 + P&P 
• Provides personal 
coaching 
• Phone app to track 
movement by GPS 
• Receives input from 
heart rate monitors 
• Receives input from 
stride sensors
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Exercise Up to 
• Members can enjoy up to 50% cashback on a bike 
• A maximum of one bike per three policy years 
• Cashback is dependent on Vitality status 
50% 
cashback 
With 
Vitality Plus 
Bronze Silver Gold Platinum 
Cashback for 
members £50% off first £500 £50% off first £600 £50% off first £800 £50% off first £1000 
Maximum Saving £250 £300 £400 £500 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
43 
Rest and relax 
• Members can enjoy discounted day visits as well as overnight 
stays for 1, 2 and 3 night Classic Breaks and Spa Days 
• Includes room, all meals and use of the facilities 
• Members can take a maximum of three guests at a discounted 
rate of 25% off 
• Available to all Vitality members 
• Plus members get 25% off products from the Champneys 
Collection 
75% off 
A maximum of three bookings per year per member 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
44 
Charity 
Laureus is a unique collection of some of the greatest sporting 
heroes who share a belief in the power of sport to break 
down barriers, bring people together and improve the lives 
of young people. 
Subscribers can choose from four world-class sporting icons 
who’ll offer motivation and inspiration through emails, and 
videos clips.
45 
Vitality health partners 
We have many partners to help your clients to get fitter 
Vitality Plus health partners
46 
Vitality incentivises your clients by giving them rewards with our Vitality partners. It also gives 
them the opportunity to control their premiums by looking after their health 
Vitality Optimiser 
Your clients can choose to enhance their plan with 
Vitality Optimiser. This gives them an upfront 
discount on our standard protection premium in their 
first year, as well as the opportunity to keep their 
protection premiums low in future years by taking part 
in Vitality. It also gives your clients Vitality Plus for 
just £3 per month. 
Get rewarded 
All our plans come with Vitality, 
giving members access to our 
health partners 
FREE £3 
* A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
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Vitality incentivises your clients by giving them rewards with our Vitality partners. It also gives 
them the opportunity to control their premiums by looking after their health 
You get everything that’s included 
with Vitality and additional rewards: 
• The opportunity to earn cashback 
every year 
You get everything that’s included with Vitality, Vitality+ and 
more... 
• Lower protection premiums in the first year 
• The opportunity to keep protection premiums low in future years 
Vitality Optimiser 
Get rewarded 
* A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
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Vitality works in three easy steps
49 
Vitality Optimiser 
LOWER PREMIUMS IN THE FIRST YEAR, AND KEEP THEM LOW BY TAKING 
PART IN VITALITY 
Pay lower premiums in the first year 
Upfront discount for fixed term cover Upfront discount for Whole of Life Cover 
Term of cover (years) Percentage 
discount 
5 5% 
10 7.5% 
15 10% 
20 12.5% 
25 15% 
30 17.5% 
35 20% 
40 20% 
Status 
Premium change each year 
Age next birthday when 
taking out policy Upfront discount 
45 or younger 40% 
50 35% 
55 30% 
60 25% 
65 20% 
70 15% 
The discount only applies to your client’s protection premium, not the 
monthly fee they pay for rewards and cashback. 
Opportunity to keep protection premiums low in future years 
Your clients’ Vitality status affects their future premiums 
2% 1% 0% -1%
Vitality Optimiser 
Opportunity to earn cashback every year by looking after their health 
• By taking simple steps to be healthy, your clients could earn cashback every year. The more 
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they do to look after their health, the more cashback they could earn 
Bronze Silver Gold Platinum 
One person covered No cashback £50 £75 £100 
Two people covered No cashback £100 £150 £200 
Any cashback we give your client may be subject to tax. This might affect their personal tax position. They may want to get financial 
advice about this, or contact HM Revenue & Customs hmrc.gov.uk. 
Extra rewards 
Your clients have access to a great range of partner discounts and rewards to keep them 
motivated for just £3 per month.
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Vitality Optimiser 
EXAMPLE 
Years 
Discounted protection premiums in the first year, 
and the chance to reduce premiums in future years 
Assumptions 
• 25 year term 
• 15% upfront discount 
• Status remains the same throughout 
• Does not take into account the monthly fee for rewards and cashback
Clients who haven’t chosen Vitality Optimiser can still get a chance to reduce their premiums 
every year with our PruProtect plan. The more they take part in Vitality, the bigger the premium 
discounts become. 
At the end of every year we look at your clients’ Vitality status. If they’ve reached Silver, Gold or 
Platinum status, we give them a discount on their premium which they keep until the end of 
their plan. 
Status 
Premium discount 0% 1% 1.5% 3% 
Your client can get another premium discount the next year, and every year until their plan ends. 
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Premium Discounts 
By the end of the plan, someone with Platinum status every year could be paying half what 
they were paying at the start 
*Premium discounts do not apply for Health Cover, Vitality Plus or Business Protection
53 
Premium Discounts 
EXAMPLES 
Years Years 
Once they’ve earned a premium discount, they’ll keep it to the end of their plan
Partner rewards
55 
Vitality partner rewards 
WELL REWARDED 
• By upgrading to Vitality Plus, your clients can get access to even more great discounts and 
cashback, helping them to get even more out of life.* 
• They can get cinema tickets, discounts on holidays, and more – they’ll be spoilt for choice. 
* A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
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Stay healthy 
LLOYDSPHARMACY 10 - 50% 
• Get up to 50% cash back based on your Vitality status and 
whether a Vitality Healthcheck is taken. 
• A maximum of 10% without the Healthcheck, and for clients 
without Vitality Plus or Vitality Optimiser. 
• A maximum £50 discountable spend per policy per calendar 
month 
• Excludes nappies, infant formula milk, prescription charges (NHS 
or private), codeine based products and mobile phone top-ups 
cash back 
Bronze Silver Gold Platinum 
Healthcheck 
taken 10% 20% 40% 50% 
Healthcheck 
not taken 10% 10% 10% 10% 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
57 
Go on holiday 
MARK WARNER 
• Offering a mix of ski and beach resort holidays 
• Members can start taking advantage of discounts as soon 
as the principal member has completed their Health Review 
• A maximum of two trips can be booked per year with Mark 
Warner and Mr & Mrs Smith 
Up to 
25% off 
first £500 
With Vitality 
Plus 
Bronze Silver Gold Platinum 
25% discount 
applies to the first £200 £300 £400 £500 
Maximum discount £50 £75 £100 £125 
If there are two or more adults on the plan the maximum cash back will be doubled 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
58 
Go on holiday 
MR & MRS SMITH 
• Up to 25% cashback off the lowest price for boutique and 
luxury hotels 
• Price match guarantee. Get an extra £50 for your next 
break if you find your hotel stay cheaper elsewhere 
• Free exclusive extras such as champagne, spa treatments 
and picnic lunches 
• One booking per plan month 
• A maximum of two trips can be booked per year with Mr & 
Mrs Smith and Mark Warner 
Up to 
25% 
cashback 
With Vitality 
Plus 
Bronze Silver Gold Platinum 
Cash back applies 
to the first £200 £300 £400 £500 
Maximum cash 
back £50 £75 £100 £125 
If there are two or more adults on the plan the maximum cash back will be doubled 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
59 
Go on holiday 
EUROSTAR 
• Once the Health Review is complete, members can enjoy 
up to 50% off tickets to Paris, Lille or any station in Belgium 
and direct services to Disney, Avignon, Bourg St Maurice 
and Moutier 
• Applies to Standard class and Standard Premier returns 
• Up to three return trips per policy year 
• And from July 2014, members could even get some extra 
time on the slopes on a direct service to the French or 
Swiss Alps. 
Member for Bronze Silver Gold Platinum 
Less than 3 years 25% 30% 35% 40% 
More than 3 years 25% 35% 40% 50% 
Prices and discounts shown are correct as of June 2011. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply. 
25% to 
50% off 
With Vitality 
Plus 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
60 
Entertainment 
TICKETMASTER 
• One third cashback on ticket purchases 
• Tickets for: 
– Music 
– Arts 
– Attractions 
– Theatre 
– Family events 
– Sports 
– And more 
• Number of events per year increases with Vitality status 
• An activation fee of £10 for a single policy, and £15 for a joint 
policy 
A third 
cashback 
With Vitality 
Plus 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
61 
Entertainment 
MERLIN 
• 30% off a Standard Annual Pass with Merlin 
• Nationwide attractions 
30% off 
With Vitality 
Plus 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
62 
Entertainment: 
CINEWORLD AND VUE 
• One cinema ticket per member per week for either 
Cineworld or Vue 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply. 
Cinema 
tickets 
With Vitality 
Plus
63 
Stay in touch 
BUYMOBILES.NET 
• Cash rebate on any 
24-month phone plan 
• Rebate is dependent on Vitality status: 
• One phone plan per member is permitted 
• The cashback is capped to the tariff value 
Up to £15 
monthly 
cashback 
With Vitality 
Plus 
Bronze Silver Gold Platinum 
Monthly Rebate 
£5 £7.50 £12.50 £15 
Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. 
Vitality partners' own terms and conditions apply.
Clients could get 
back more than they 
pay in premiums
Case studies
66 
Moving from Bronze to Gold status in nine months 
Example 
David starts on Bronze Vitality status. 
By making the effort to be healthy across all areas of Vitality, David 
can improve his status and receive greater renewal rewards and 
greater discounts with Vitality reward partners. 
Activity Points 
Complete Health Review 100 
Completes a non-smokers 
declaration and passes the non-smokers 
test 
300 
Mental wellbeing assessments on 
Member Zone 50 
Average of 2-3 workouts per week 830 
Health and Fitness assessment 
(scored in the healthy range) 360 
Total points 1640 
This is a example case study for illustrative purposes only. It has been inspired by our members
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Real life case study: 
FRANK’S STORY 
Thankfully for Frank, his engagement in Vitality led to the early 
detection of his cancer – and possibly saved his life 
•Frank attended a discounted health screen and discovered he 
had Prostate Cancer 
•If Frank had not attended a health screen – how long would it 
have taken to detect his cancer? 
•Frank received a payout of 50% of his SIC amount 
•His family continue to have full cover 
Frank’s claim experience 
See our Claims case 
study for more 
details 
This is a example case study for illustrative purposes only. It has been inspired by our members 
Age: 56 years old 
Smoker: No 
Policy details: Life Cover and 
Comprehensive Serious Illness Cover (SIC) 
MPA:100% 
Time policy in force: Five months 
Type of claim: SIC 
Cause of claim: Prostate cancer 
Watch Frank tell his story here: 
youtube.com/watch?v=_hfHlFIu-T0
We give you more too
Why should you be a spokesperson for Vitality? 
GIVING YOU MORE OPPORTUNITIES 
• Offer your clients a differentiated product with benefits they can use everyday, not just when 
69 
they need to make a claim 
• Retain your existing clients. 83% of respondents in a study we conducted said that they’re 
interested in a protection plan that rewards them even if they don’t claim, and engaged 
members are less likely to lapse their policy 
• Revisit your existing clients with the opportunity to upgrade to Vitality Plus, giving them 
more rewards, and you, increased revenue 
Source: Immerse, 2013
Summary
71 
Our plans come with Vitality 
WHAT’S INCLUDED 
Everyone has access to these benefits 
UNDERSTAND YOUR HEALTH 
£15 introductory rate Vitality Health check at a pharmacy in our network 
50% off health screens with BMI Healthcare and Nuffield Health1 
Free fitness assessments with Virgin Active 
GET ACTIVE 
50% off a pair of sports shoes with Sweatshop 
50% off a heart rate monitor, sensor or cycling computer with Polar 
A choice of three Fitbugs from £30 plus p&p 
Vitality points with parkrun, adidas miCoach, Nike+, Garmin, our Vitality Active app and the 
majority of Fitbit devices 
WELLBEING AND RELAXATION 
75% off Champneys spa breaks and 25% off day spa treatments 
An exclusive 12 month National Trust pass for £33.67 
Free self-help guides and tools from Living Life to the Full 
No subscription payment for up to a year with Weight Watchers2 
STOP SMOKING Free Allen Carr’s Easyway to Stop Smoking programme 
MORE 
10% cashback with LloydsPharmacy 
Inspirational videos and messages with our charity partner Laureus 
The opportunity to reduce premiums and earn cashback3 
1 Eligibility criteria applies | 2 There is a £30 subscription payment which we may refund if goal weight is reached| 3 Premiums are not reduced for Health Cover, Vitality 
Plus, Vitality Optimiser and Business Protection Plan | Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. | Vitality 
partners' own terms and conditions apply.
72 
Get more with Vitality Plus and Vitality Optimiser 
EVEN MORE REWARDS 
Clients that choose to upgrade get the following Vitality Plus benefits as well 
GET ACTIVE 50% off monthly gym membership fees with Virgin Active 
Up to 50% cashback on a bike with Evans Cycles 
ENTERTAINMENT 
A free cinema ticket each week with Cineworld or Vue 
A third off events with Ticketmaster 
30% off a standard annual pass to some of the UK’s top attractions with Merlin 
STAY IN TOUCH Up to £15 monthly cashback on mobile phone contracts with buymobiles.net 
HOLIDAYS 
Up to 25% cashback on a holiday with Mr & Mrs Smith 
Up to 25% off a holiday with Mark Warner 
Up to 50% off tickets to Paris, Lille, Brussels and more with Eurostar 
MORE 
Up to 50% cashback with LloydsPharmacy 
The opportunity to earn cashback 
The opportunity to control premiums by looking after your health with Vitality Optimiser 
* A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies | Prices and discounts shown are correct as of June 
2014. For the latest details, visit pruprotect.co.uk. | Vitality partners' own terms and conditions apply.
73 
Vitality partners at a glance 
Vitality Plus partners 
Vitality partners
74 
Summary of benefits 
Type of plan 
BENEFITS 
Health partner 
discounts 
The opportunity to 
control your 
premiums by looking 
after your health 
The opportunity to 
earn cashback 
A range of additional 
rewards 
Upfront discounts on 
premiums 
Vitality Optimiser 
with any plan 
Add Vitality Plus to 
the PruProtect Plan 
Add Vitality Plus to the 
Essentials Plan 
PruProtect Plan 
Essentials Plan
75 
Marketing tools and support 
We have a series of literature and tools to get you on your way with selling Vitality. To find out 
more visit pruprotect.co.uk/literature 
Vitality calculators 
See how much you could save with 
Vitality, as well as the points you could 
earn by taking part in healthy activities 
Interactive client’s guide to Vitality 
An introduction to the principles of 
Vitality. Click here to try it. 
Literature and press adverts 
Stay up-to-date with everything that Vitality 
has to offer 
Support 
Our UK based telephone service is 
available to answer your client’s Vitality 
queries 0845 601 0072
Footer/date

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Vitality and Vitality Plus

  • 1. Protection that goes further Speaker forename and surname Speaker job title OR date
  • 2. 2 Agenda a. Who is PruProtect? b. Trends impacting protection c. Facts, stats and quotes d. Personal products e. Business products f. Vitality and Vitality Plus g. Growing your business
  • 3. The need for healthy living
  • 4. 4 The UK needs and wants to be well THE OXFORD HEALTH ALLIANCE’S 3 - 4 - 50 MODEL Drivers of morbidity and mortality The Oxford Health Alliance: 3four50.com (2013) 3 4 50 Vitality Serious Illness Cover Income Protection Cover Life Cover
  • 5. 5 There is a real need for wellness 80% of type II diabetes cases could be prevented through lifestyle changes such as more exercise and eating more healthily2 Up to 40% of cancers could be prevented through exercising regularly & eating sensibly1 Physically inactive people have almost double the risk of dying from coronary heart disease than active people3 80% of adults are not reaching government targets for moderate exercise4 1. Irish Cancer Society (2014) 2. Diabetes UK (2013) 3. World Heart Federation (2013), 4. Kings Fund and BBC (2013)
  • 6. 6 What drives people is not always rational Standard models for economics assume that humans are rational, calculating and unemotional, and act in a way to maximise their self interest Standard wellness assumes that people will be rational about their wellness to maximise their long-term health “The rational man”
  • 7. 7 The downfall of traditional health and wellbeing models This is simply not the case Standard models for health and wellness assume that if people understand what is best for their health in the long term, they will do it.
  • 8. 8 Example of decision delusions THE OBESITY PANDEMIC • 61.9% of adults in the UK are overweight or obese • Rates have been increasing significantly • Studies show that people are well informed about the extra health risks that obesity poses • Yet people don’t necessarily make healthier choices Can we increase adherence through incentives? Source: Reducing obesity and improving diet, Government policy, 2013
  • 9. Integrating health and wellness is about understanding human behaviour and addressing an individual’s needs and wants
  • 11. 11 What is Vitality? Our healthy living rewards programme to help your clients to get and stay healthy Created in conjunction with doctors, scientists and academics We help your clients track their progress by awarding points for doing healthy things And to keep your clients motivated, we give them rewards for making positive changes to help them to get and stay healthy for less Protection cover with benefits for everyone, not just those that claim
  • 12. 12 Vitality RECOGNISED LEADER IN INCENTIVISED WELLNESS The largest incentive-based wellness programme in the world with 7 million members worldwide Wall Street Journal (21 June 2013), PruProtect data (2013)
  • 13. 13 Vitality’s impact on clients’ health RELATIVE CLAIMS AND LAPSE RATES BY VITALITY STATUS Experience shows that clients with higher Vitality statuses have less Mortality chance of claiming or lapsing their policies 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% No Vitality Clients who are highly engaged are less likely to claim for a death benefit than those without Vitality. Discovery South African Experience (2013) Morbidity Lapses 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% No Vitality No Vitality Clients who are highly engaged are less likely to claim for an illness than those without Vitality. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Clients who are highly engaged are less likely to lapse their policies than those without Vitality. 0% Low Medium high 0% Low Medium High 0% Low Medium High Engagement Engagement Engagement
  • 14. 14 PruProtect’s growth underpinned by Vitality 180 160 140 120 100 80 60 40 20 0 2010 2011 2012 2013 50 45 40 35 30 25 20 15 10 5 The fastest growing protection insurer in the UK (% growth) Thousands PruProtect data (2013) 0 2010 2011 2012 2013 Milions Policies in force APE in £millions
  • 15. 15 Member engagement with selected Vitality partners UK PARTICIPATION LEVELS 2013 25 million Vitality points awarded 52,000 online health checks 780,000 gym visits Did you know? People that take out cinema codes are more likely to engage with other Vitality partners Up to 1,500 cinema codes generated each day PruProtect data (2013)
  • 16. 16 Vitality is an appealing and agreeable concept Protection and life insurers should help their customers lead healthier lifestyles I'd like to better understandmy health PruProtect and Immerse study (2013) 46 48 50 52 54 56 58 60 I'd welcome encouragement or incentives to be healthier
  • 17. 17 Vitality is an appealing and agreeable concept 81% appeal “You get cash-back as an extra incentive to be healthy each year” 83% appeal “You get something back even if you don’t claim – such as cash-back, premium reductions, savings and discounts” PruProtect and Immerse study (2013)
  • 19. 19 The issues Innovative protection solutions built around the customer How can we drive behavioural change? Global recession The industry is changing The online revolution How can the industry grow as a whole? How can you keep pace? The need for health and wellness Austerity The industry is changing The online revolution
  • 20. 20 Our solution • Discounts on things like holidays, and gym membership • New Vitality partners • Unique protection benefits • The chance to receive upfront discounts on premiums, annual premium reductions and cashback • New quote tool • Vitality Calculator • Marketing support The need for health and wellness Austerity The industry is changing The online revolution Enhanced Vitality programme Improved premium efficiency Solutions based protection Interactive online tools
  • 21. 21 Vitality works in three easy steps
  • 22. 22 Vitality works in three easy steps
  • 23. 23 You can’t change what you don’t know stroke, heart attack, heart failure, chronic kidney disease, and cognitive decline heart disease, stroke, blindness, kidney disease and amputations HYPERTENSION DIABETES II CORONARY HEART DISEASE FOR EVERY 100 PEOPLE DIAGNOSED 31 32 40 REMAIN UNDIAGNOSED narrowing of arteries, angina and heart attack British Heart Foundation and Diabetes UK (2013)
  • 24. 24 Understanding your health A HOLISTIC APPROACH Disease detection and management Mental health Nutrition Preventative care Physical activity
  • 25. 25 Understanding your health To help you understand your health, we have a series of tools and products that members can access through the Member Zone, our online Vitality portal •Health Review •View the Vitality statement •Set healthy goals •Mental wellbeing assessments •Healthy meal plans •Useful articles •Find out about our Vitality partners •Submit screening points •Update and maintain personal details THE MEMBERZONE
  • 26. 26 The Health Review The Health Review is a quick and easy review, designed to be the first step of the Vitality programme. By monitoring members’ general health and fitness levels, it shows what they can do to improve their health and earn Vitality points and opens up other benefits. It is recommended that the review is completed every six months. • Personalised information • 100 Vitality points per adult per year • Split into ten sections: – Your medical history – Your family’s medical history – Key measurements – Smoking – Alcohol – Nutrition – Exercise – Sleep – Stress – Productivity
  • 27. 27 The Health Review VITALITY AGE The results of the Health Review will produce a Vitality Age to help further understand your health and how to improve it Life Actual Age + Average Life Expectancy Expectancy according to lifestyle 50 80 75 55
  • 28. 28 Have access to healthy activities
  • 29. 29 Earning Vitality points • By taking part in healthy activities such as health screens and using an exercise device, members can earn points • Everyone starts at Bronze status and can build points to move up to Silver, then Gold, and finally Platinum • The higher your status, the more that you get back from Vitality Example A policy with two adults and one child would need 1,600 points to reach Silver, 3,200 to reach Gold and 4,800 to reach Platinum
  • 30. 30 Health assessments UNDERSTAND YOUR HEALTH AND HOW TO IMPROVE IT • We help you understand your health and how to improve • The more comprehensive screenings can be useful in the early identification of health issues that could lead to serious illness or chronic conditions in the future. With our health partners you can book a health screen and pay from £15 for a basic health check Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply. Discounts With Vitality Vitality Healthcheck Introductory rate of £15 50% off Eligibility criteria apply
  • 31. 31 Fitness assessments • Fitness assessments can be booked with our Vitality partner gyms and are a great way to kick start a fitness programme • Virgin Active offer fitness assessments free of charge and you don’t have to be registered as a gym member to have one Free! With Vitality Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 32. 32 Fitness assessments and health screens • Members earn 60 points for each clinical measurement taken during a fitness assessment or health screen. • Plus 60 more points if they are in the healthy ‘green zone’ • Points can only be earned once per policy year • Fitness assessments include three clinical measures With our health partners you can book a health screen and pay from £15 for a basic health check Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 33. 33 Vitality works in three easy steps
  • 34. 34 Stop smoking • Combination of psychotherapy and hypnotherapy • Aims to help members to quit for good using tried and tested techniques • Earn 300 Vitality points by taking the Vitality Healthcheck, signing the non-smokers declaration and for being tobacco and nicotine free for 12 months as well as non-smokers cashback • Each adult can attend one free Allen Carr programme during the life of the plan • Retail Price £250 Free Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 35. 35 Lose weight No • Once the £30 subscription payment is paid, members initially get six months unlimited membership giving them access to meetings, online tools and the Weight Watchers app. • Attend two Weight Watcher meetings per month in the first six months and we’ll extend membership for a further six months • 15 Vitality points each week for attending a Weight Watchers meeting • Achieve target weight and we’ll refund the subscription payment! monthly fees for up to a year Important information •To be eligible, members need to be 18 years or older •Acceptance of membership will be subject to Weight Watchers own criteria in addition to our own (e.g. not pregnant, not underweight) •If a member ends their PruProtect plan, their Weight Watchers membership will also end on the same date Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 36. 36 Exercise • parkrun organises free weekly 5km timed runs run by local volunteers worldwide • Just by registering with their Vitality number, members can earn points for taking part Running 10 Volunteering 5 Free Members can a earn a maximum of 40 points/ week for gym visits, Polar, Fitbug, micoach and parkrun activities combined
  • 37. 37 Exercise From National Trust owns: • 709 miles of coastline • 255,000 hectares of countryside • >300 historic houses, gardens and parks 9p per day with Vitality Exclusive annual pass £33.67 unlimited visits Kids free Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 38. 38 Exercise 50% off • Discount available on one pair of shoes per member per policy year • Available online or in-store • Includes full price and sale items • Further terms and conditions apply With Vitality 50% off sports shoes Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 39. 39 Exercise • 50% off full monthly fee for flexible individual gym membership • A joining fee is chargeable by individual gyms Vitality points 10 per gym visit 50% off With Vitality Plus Members can a earn a maximum of 40 points/ week for gym visits, Polar, Fitbug, micoach and parkrun activities combined 50% off flexible individual monthly gym membership fees with Virgin Active Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 40. 40 Exercise devices NOT EVERYONE WANTS TO GO TO THE GYM 44% of people have never used a gym and have no intention of doing so in the future PruProtect/ PruHealth data (2014)
  • 41. 41 Exercise devices and apps Points can be earned using Nike+, Garmin and the majority of Fitbit devices as well as the Vitality Active app Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply. Discounts With Vitality • Gives a precise measurement of how intensely the user is exercising and helps see if they are on the right track and exercising effectively •Tracks daily steps •Steps are monitored by uploading results at least every two weeks •From £30 + P&P • Provides personal coaching • Phone app to track movement by GPS • Receives input from heart rate monitors • Receives input from stride sensors
  • 42. 42 Exercise Up to • Members can enjoy up to 50% cashback on a bike • A maximum of one bike per three policy years • Cashback is dependent on Vitality status 50% cashback With Vitality Plus Bronze Silver Gold Platinum Cashback for members £50% off first £500 £50% off first £600 £50% off first £800 £50% off first £1000 Maximum Saving £250 £300 £400 £500 Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 43. 43 Rest and relax • Members can enjoy discounted day visits as well as overnight stays for 1, 2 and 3 night Classic Breaks and Spa Days • Includes room, all meals and use of the facilities • Members can take a maximum of three guests at a discounted rate of 25% off • Available to all Vitality members • Plus members get 25% off products from the Champneys Collection 75% off A maximum of three bookings per year per member Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 44. 44 Charity Laureus is a unique collection of some of the greatest sporting heroes who share a belief in the power of sport to break down barriers, bring people together and improve the lives of young people. Subscribers can choose from four world-class sporting icons who’ll offer motivation and inspiration through emails, and videos clips.
  • 45. 45 Vitality health partners We have many partners to help your clients to get fitter Vitality Plus health partners
  • 46. 46 Vitality incentivises your clients by giving them rewards with our Vitality partners. It also gives them the opportunity to control their premiums by looking after their health Vitality Optimiser Your clients can choose to enhance their plan with Vitality Optimiser. This gives them an upfront discount on our standard protection premium in their first year, as well as the opportunity to keep their protection premiums low in future years by taking part in Vitality. It also gives your clients Vitality Plus for just £3 per month. Get rewarded All our plans come with Vitality, giving members access to our health partners FREE £3 * A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
  • 47. 47 Vitality incentivises your clients by giving them rewards with our Vitality partners. It also gives them the opportunity to control their premiums by looking after their health You get everything that’s included with Vitality and additional rewards: • The opportunity to earn cashback every year You get everything that’s included with Vitality, Vitality+ and more... • Lower protection premiums in the first year • The opportunity to keep protection premiums low in future years Vitality Optimiser Get rewarded * A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
  • 48. 48 Vitality works in three easy steps
  • 49. 49 Vitality Optimiser LOWER PREMIUMS IN THE FIRST YEAR, AND KEEP THEM LOW BY TAKING PART IN VITALITY Pay lower premiums in the first year Upfront discount for fixed term cover Upfront discount for Whole of Life Cover Term of cover (years) Percentage discount 5 5% 10 7.5% 15 10% 20 12.5% 25 15% 30 17.5% 35 20% 40 20% Status Premium change each year Age next birthday when taking out policy Upfront discount 45 or younger 40% 50 35% 55 30% 60 25% 65 20% 70 15% The discount only applies to your client’s protection premium, not the monthly fee they pay for rewards and cashback. Opportunity to keep protection premiums low in future years Your clients’ Vitality status affects their future premiums 2% 1% 0% -1%
  • 50. Vitality Optimiser Opportunity to earn cashback every year by looking after their health • By taking simple steps to be healthy, your clients could earn cashback every year. The more 50 they do to look after their health, the more cashback they could earn Bronze Silver Gold Platinum One person covered No cashback £50 £75 £100 Two people covered No cashback £100 £150 £200 Any cashback we give your client may be subject to tax. This might affect their personal tax position. They may want to get financial advice about this, or contact HM Revenue & Customs hmrc.gov.uk. Extra rewards Your clients have access to a great range of partner discounts and rewards to keep them motivated for just £3 per month.
  • 51. 51 Vitality Optimiser EXAMPLE Years Discounted protection premiums in the first year, and the chance to reduce premiums in future years Assumptions • 25 year term • 15% upfront discount • Status remains the same throughout • Does not take into account the monthly fee for rewards and cashback
  • 52. Clients who haven’t chosen Vitality Optimiser can still get a chance to reduce their premiums every year with our PruProtect plan. The more they take part in Vitality, the bigger the premium discounts become. At the end of every year we look at your clients’ Vitality status. If they’ve reached Silver, Gold or Platinum status, we give them a discount on their premium which they keep until the end of their plan. Status Premium discount 0% 1% 1.5% 3% Your client can get another premium discount the next year, and every year until their plan ends. 52 Premium Discounts By the end of the plan, someone with Platinum status every year could be paying half what they were paying at the start *Premium discounts do not apply for Health Cover, Vitality Plus or Business Protection
  • 53. 53 Premium Discounts EXAMPLES Years Years Once they’ve earned a premium discount, they’ll keep it to the end of their plan
  • 55. 55 Vitality partner rewards WELL REWARDED • By upgrading to Vitality Plus, your clients can get access to even more great discounts and cashback, helping them to get even more out of life.* • They can get cinema tickets, discounts on holidays, and more – they’ll be spoilt for choice. * A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies
  • 56. 56 Stay healthy LLOYDSPHARMACY 10 - 50% • Get up to 50% cash back based on your Vitality status and whether a Vitality Healthcheck is taken. • A maximum of 10% without the Healthcheck, and for clients without Vitality Plus or Vitality Optimiser. • A maximum £50 discountable spend per policy per calendar month • Excludes nappies, infant formula milk, prescription charges (NHS or private), codeine based products and mobile phone top-ups cash back Bronze Silver Gold Platinum Healthcheck taken 10% 20% 40% 50% Healthcheck not taken 10% 10% 10% 10% Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 57. 57 Go on holiday MARK WARNER • Offering a mix of ski and beach resort holidays • Members can start taking advantage of discounts as soon as the principal member has completed their Health Review • A maximum of two trips can be booked per year with Mark Warner and Mr & Mrs Smith Up to 25% off first £500 With Vitality Plus Bronze Silver Gold Platinum 25% discount applies to the first £200 £300 £400 £500 Maximum discount £50 £75 £100 £125 If there are two or more adults on the plan the maximum cash back will be doubled Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 58. 58 Go on holiday MR & MRS SMITH • Up to 25% cashback off the lowest price for boutique and luxury hotels • Price match guarantee. Get an extra £50 for your next break if you find your hotel stay cheaper elsewhere • Free exclusive extras such as champagne, spa treatments and picnic lunches • One booking per plan month • A maximum of two trips can be booked per year with Mr & Mrs Smith and Mark Warner Up to 25% cashback With Vitality Plus Bronze Silver Gold Platinum Cash back applies to the first £200 £300 £400 £500 Maximum cash back £50 £75 £100 £125 If there are two or more adults on the plan the maximum cash back will be doubled Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 59. 59 Go on holiday EUROSTAR • Once the Health Review is complete, members can enjoy up to 50% off tickets to Paris, Lille or any station in Belgium and direct services to Disney, Avignon, Bourg St Maurice and Moutier • Applies to Standard class and Standard Premier returns • Up to three return trips per policy year • And from July 2014, members could even get some extra time on the slopes on a direct service to the French or Swiss Alps. Member for Bronze Silver Gold Platinum Less than 3 years 25% 30% 35% 40% More than 3 years 25% 35% 40% 50% Prices and discounts shown are correct as of June 2011. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply. 25% to 50% off With Vitality Plus Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 60. 60 Entertainment TICKETMASTER • One third cashback on ticket purchases • Tickets for: – Music – Arts – Attractions – Theatre – Family events – Sports – And more • Number of events per year increases with Vitality status • An activation fee of £10 for a single policy, and £15 for a joint policy A third cashback With Vitality Plus Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 61. 61 Entertainment MERLIN • 30% off a Standard Annual Pass with Merlin • Nationwide attractions 30% off With Vitality Plus Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 62. 62 Entertainment: CINEWORLD AND VUE • One cinema ticket per member per week for either Cineworld or Vue Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply. Cinema tickets With Vitality Plus
  • 63. 63 Stay in touch BUYMOBILES.NET • Cash rebate on any 24-month phone plan • Rebate is dependent on Vitality status: • One phone plan per member is permitted • The cashback is capped to the tariff value Up to £15 monthly cashback With Vitality Plus Bronze Silver Gold Platinum Monthly Rebate £5 £7.50 £12.50 £15 Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. Vitality partners' own terms and conditions apply.
  • 64. Clients could get back more than they pay in premiums
  • 66. 66 Moving from Bronze to Gold status in nine months Example David starts on Bronze Vitality status. By making the effort to be healthy across all areas of Vitality, David can improve his status and receive greater renewal rewards and greater discounts with Vitality reward partners. Activity Points Complete Health Review 100 Completes a non-smokers declaration and passes the non-smokers test 300 Mental wellbeing assessments on Member Zone 50 Average of 2-3 workouts per week 830 Health and Fitness assessment (scored in the healthy range) 360 Total points 1640 This is a example case study for illustrative purposes only. It has been inspired by our members
  • 67. 67 Real life case study: FRANK’S STORY Thankfully for Frank, his engagement in Vitality led to the early detection of his cancer – and possibly saved his life •Frank attended a discounted health screen and discovered he had Prostate Cancer •If Frank had not attended a health screen – how long would it have taken to detect his cancer? •Frank received a payout of 50% of his SIC amount •His family continue to have full cover Frank’s claim experience See our Claims case study for more details This is a example case study for illustrative purposes only. It has been inspired by our members Age: 56 years old Smoker: No Policy details: Life Cover and Comprehensive Serious Illness Cover (SIC) MPA:100% Time policy in force: Five months Type of claim: SIC Cause of claim: Prostate cancer Watch Frank tell his story here: youtube.com/watch?v=_hfHlFIu-T0
  • 68. We give you more too
  • 69. Why should you be a spokesperson for Vitality? GIVING YOU MORE OPPORTUNITIES • Offer your clients a differentiated product with benefits they can use everyday, not just when 69 they need to make a claim • Retain your existing clients. 83% of respondents in a study we conducted said that they’re interested in a protection plan that rewards them even if they don’t claim, and engaged members are less likely to lapse their policy • Revisit your existing clients with the opportunity to upgrade to Vitality Plus, giving them more rewards, and you, increased revenue Source: Immerse, 2013
  • 71. 71 Our plans come with Vitality WHAT’S INCLUDED Everyone has access to these benefits UNDERSTAND YOUR HEALTH £15 introductory rate Vitality Health check at a pharmacy in our network 50% off health screens with BMI Healthcare and Nuffield Health1 Free fitness assessments with Virgin Active GET ACTIVE 50% off a pair of sports shoes with Sweatshop 50% off a heart rate monitor, sensor or cycling computer with Polar A choice of three Fitbugs from £30 plus p&p Vitality points with parkrun, adidas miCoach, Nike+, Garmin, our Vitality Active app and the majority of Fitbit devices WELLBEING AND RELAXATION 75% off Champneys spa breaks and 25% off day spa treatments An exclusive 12 month National Trust pass for £33.67 Free self-help guides and tools from Living Life to the Full No subscription payment for up to a year with Weight Watchers2 STOP SMOKING Free Allen Carr’s Easyway to Stop Smoking programme MORE 10% cashback with LloydsPharmacy Inspirational videos and messages with our charity partner Laureus The opportunity to reduce premiums and earn cashback3 1 Eligibility criteria applies | 2 There is a £30 subscription payment which we may refund if goal weight is reached| 3 Premiums are not reduced for Health Cover, Vitality Plus, Vitality Optimiser and Business Protection Plan | Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. | Vitality partners' own terms and conditions apply.
  • 72. 72 Get more with Vitality Plus and Vitality Optimiser EVEN MORE REWARDS Clients that choose to upgrade get the following Vitality Plus benefits as well GET ACTIVE 50% off monthly gym membership fees with Virgin Active Up to 50% cashback on a bike with Evans Cycles ENTERTAINMENT A free cinema ticket each week with Cineworld or Vue A third off events with Ticketmaster 30% off a standard annual pass to some of the UK’s top attractions with Merlin STAY IN TOUCH Up to £15 monthly cashback on mobile phone contracts with buymobiles.net HOLIDAYS Up to 25% cashback on a holiday with Mr & Mrs Smith Up to 25% off a holiday with Mark Warner Up to 50% off tickets to Paris, Lille, Brussels and more with Eurostar MORE Up to 50% cashback with LloydsPharmacy The opportunity to earn cashback The opportunity to control premiums by looking after your health with Vitality Optimiser * A minimum monthly premium of £20 applies to take out Vitality Plus for a single policy, or £30 for joint policies | Prices and discounts shown are correct as of June 2014. For the latest details, visit pruprotect.co.uk. | Vitality partners' own terms and conditions apply.
  • 73. 73 Vitality partners at a glance Vitality Plus partners Vitality partners
  • 74. 74 Summary of benefits Type of plan BENEFITS Health partner discounts The opportunity to control your premiums by looking after your health The opportunity to earn cashback A range of additional rewards Upfront discounts on premiums Vitality Optimiser with any plan Add Vitality Plus to the PruProtect Plan Add Vitality Plus to the Essentials Plan PruProtect Plan Essentials Plan
  • 75. 75 Marketing tools and support We have a series of literature and tools to get you on your way with selling Vitality. To find out more visit pruprotect.co.uk/literature Vitality calculators See how much you could save with Vitality, as well as the points you could earn by taking part in healthy activities Interactive client’s guide to Vitality An introduction to the principles of Vitality. Click here to try it. Literature and press adverts Stay up-to-date with everything that Vitality has to offer Support Our UK based telephone service is available to answer your client’s Vitality queries 0845 601 0072

Notas del editor

  1. According to the Oxford Health Alliance, these three factors (CLICK) lead to huge numbers of cases of (CLICK) cancers, diabetes, lung and heart disease, which between them account for (CLICK) half of the deaths worldwide. (CLICK) This is known as the Oxford Health Alliance 3-4-50 model and is worth remembering. If these three behaviours can be improved, the death rate will fall substantially, albeit further exacerbating the situation. So, how has this, and will this, affect protection needs ? (CLICK)
  2. Appears automatically – no need to click Vitality helps you to understand your health, set goals, and suggest ways it can be improved
  3. Our research shows that the concept of Vitality and getting something back and being healthier were concepts that our surveyed group agreed with
  4. Base: Total (1,046). Shown Net “Extremely/Very/Fairly appealing
  5. Your Vitality age reflects your overall health and wellbeing. The lower your Vitality age is compared to your actual age the healthier you are.
  6. Vitality Optimiser gives your clients access to Vitality Plus for a discounted rate of £3
  7. Vitality Optimiser gives your clients access to Vitality Plus for a discounted rate of £3
  8. SLIDE BUILDS ON CLICK
  9. SLIDE BUILDS ON CLICK One way in which we can enhance peoples lives is by reducing the financial strain and providing a tangible product Peace of mind through superior protection Vitality partners and rewards Accelerator Premium discounts Value
  10. Use for INDIVIDUALS with Vitality Plus
  11. Use for INDIVIDUALS with Vitality Plus
  12. Use for INDIVIDUALS with Vitality Plus
  13. Gary’s motivation to look after his health resulted in him taking advantage of the discounted health screening rates that he received as part of Vitality and he booked an appointment. The screen included a Prostate Specific Antigen (PSA) test. PSA is present in small quantities in the serum of men with healthy prostates but is often elevated in the presence of prostate cancer (a blood test to measure PSA is considered the most effective test currently available for the early detection of prostate cancer). Gary’s Results Gary’s PSA results were slightly raised and a rectal examination revealed an enlarged right side of the prostate. A biopsy was performed which confirmed that he had prostate cancer. Gary had protected 100% of his plan with our unique Minimum Protected Account (MPA) option, which meant that his cover was immediately topped up after his claim, with no further underwriting, exclusions or premium increases. MPA can cover up to the maximum payout of three times the original level of cover or £1 million. Unlike if he was with another provider, Gary’s PruProtect policy means that he and his family are still protected.