2. Perception is reality
How people perceive the truth -
- ideas, things, persons, and
corporations – and how they act
based on their perceptions are
part and parcel of reality.
Managing these perceptions is
essential to taking hold and
reshaping the present towards a
better future.
7. Public relations does
not only mean good
publicity or looking
good or even better
access to the
mainstream and
online media
Public relations also
means better access
• To markets
• To the business
community
• To government officials
and agencies
Government
Business
Markets
Media