1. Amy Marie Shropshire
Copywriting Samples
“iLove”
©2002 Amy Marie Shropshire
:30 second TV ad for Apple iMac
My favorite color is purple.
When I was 10 I begged my parents to let me paint my room purple and put in purple shag
carpet. They didn’t go for the carpet idea but I got a bright purple room.
I have a purple phone, a purple couch and chair, and purple curtains.
My cat’s name is Violet and my dog’s name is Moreda – that’s Spanish for purple.
I have 12 different shades of purple nail polish ranging from lilac to royale because you
never know what the occasion calls for.
So there was no question when I needed a computer that I needed a purple one. None of
that dull beige for me! I needed something colorful, something that prompts my creativity,
and is easy to use. And of course it had to be purple.
iMac calls it grape. I call it beautiful.
“HeadSmart”
©2002 Amy Marie Shropshire
Print ad for HeadSmart Bike Helmets
Copy: 10 – her first kiss
13 – her first REAL kiss
16 – her first time driving a car
Headline: Help her get there safely.
Copy: You want to see her grow up and experience life. You might not think that the right
bike helmet will help her do that, but it will. Each year 373,000 children face life-
threatening injuries because their bike helmets do not fit properly. HeadSmart solves that
problem by creating an adjustable retention system that offers a “custom” fit so it stays in
place and protects them like no other bike helmet can. HeadSmart grows with your child
so they are always protected. So you can worry about other things – like who that kiss was
with.

2. “Shift – Dream”
©2002 Amy Marie Shropshire
Print ad for Nissan 350Z
Copy: When I was 10, my dad brought home a car I’ll never forget. It was emerald green with
killer curves. I spent hours sitting behind the wheel, my feet not even reaching the pedals,
DREAMING about the day I could feel the surge of power when I shifted into fifth gear.
Headline: Now I’m there.
Copy: Reintroducing the Nissan 350Z. You may remember it as the legendary Datsun 240Z – a
street legal racecar that captured the hearts of millions. Wake up your inner child and live the Z
dream. Never look back. SHIFT_DREAM.
“Shift – Soar”
©2002 Amy Marie Shropshire
Print ad for Nissan 350Z
Copy: I couldn’t wait until I was 16. I wanted what every all-American boy wanted – a driver’s
license and a cherry red sports car. I pictured the day I could SOAR over the pavement, the
revving engine accompanying the blaring radio.
Headline: I can hear it.
Copy: Reintroducing the Nissan 350Z. You may remember it as the legendary Datsun 240Z – a
street legal racecar that captured the hearts of millions. Who ever said you had to grow up? What
you wanted then is still true now – the Z. Never look back. SHIFT_SOAR.
“Shift – Love”
©2002 Amy Marie Shropshire
Print ad for Nissan 350Z
Copy: I fell in LOVE at first sight. She was stylish and sophisticated with major attitude. I
agonized over how I could possibly get her. I thought she was out of my league.
Headline: Until now.
Copy: Reintroducing the Nissan 350Z. You may remember it as the legendary Datsun 240Z – a
street legal racecar that captured the hearts of millions. Now you can rediscover the thrill and
excitement as you fall in love with the Z all over again. Never look back. SHIFT_LOVE
“Heaven”
©2002 Amy Marie Shropshire

3. Print ad for BMW Z3
Headline: How are you getting to Heaven?
Copy: For a little piece of Heaven here on Earth, nothing compares to the 2003 BMW Z3
Roadster. With dynamic stability control, rear wheel drive, and a revolutionary coded drivaway
protection system, the Z3 is as close to perfect as our earthly engineers can get. Oh, did we
mention it goes from 0 to 60 in less than 6 seconds? Pure Heaven.
“Toy Time”
©2002 Amy Marie Shropshire
Print ad for BMW Z3
Copy: Remember when you were a kid and your parents bought you a toy that no other kid on
your block had? Everyone wanted to borrow it. Introducing the all new 2003 BMW Z3 Roadster.
It’s a new kind of toy for a new type of kid.
Headline: Go Play.
Copy: Just don’t let your friends borrow this one.
.