virtuose

1. A tool to optimize marketing
and sales activities
Warsaw, April 2015
The Lead Management
Platform

2. How companies deal with ROI and
improving marketing effectiveness?

3. Step 2
Lead management leading
to increasing sales
Solution – widening conversion funnel
Step 1
Optimized for efficiency
ad campaign (at the media
selection, partners, creative and
landing pages)

4. Problem
We can do sth like that…

5. The hard-earned leads can be
easily wasted during the
customer service process
Problems in display environment
Advertising focused on display
ads is too expensive and not
always resulting in expected
level of Conversion Rate

6. Solution
Innovative tool to optimize
and
manage the whole conversion funnel

7. Solution to implement in your company
Virtuose is innovative platform to manage
advertising campaigns and maximize their
effectiveness.
• ROI measurement
• complete conversion funnel
management – from lead acquisition to
the final sale
• online optimized campaign
• landing pages base management
• integration with call center
• acquired leads database
• qualify verification of the acquired
leads
• fraud alerts

8. Benefits
reduces costs of
acquiring a hot lead by
over 30% (HSBC case).
reduces required time of campaign management
by 50%
reduces cost of technical
preparation (installation and link testing,
landing pages, new partners, links setup and KPIs)
by 50%
generates reports online and reduces time
required to prepare reports from couple
of days to zero hours.

9. Case Studies
IMPRESIONS
VISITS
LEADS
WARM LEADS
HOT LEADS
SALES VOLUME
WITHOUT
VIRTUOSE
10 000 000
40 000
3 200
1 440
1008
101
10 000 000
60 000
5 400
3 510
2562
307
10 000 000
70 000
9 800
8 134
6 345
1079
WITH VIRTUOSE
3 MONTHS
WITH VIRTUOSE
6 MONTHS
SALES VOLUME
101 307 1079
0,4%
8%
45%
70%
10%
0,6%
9%
65%
73%
12%
0,7%
14%
83%
78%
17%

10. Case Studies
AVG CPL (PLN)
AVG CPA (PLN)
MEDIA COST
WITHOUT
VIRTUOSE
WITH VIRTUOSE
3 MONTHS
WITH VIRTUOSE
6 MONTHS

11. Case Studies
REVENUE
EBIT
ROI
WITHOUT
VIRTUOSE
WITH
VIRTUOSE
3 MONTHS
WITH
VIRTUOSE
6 MONTHS

12. Our deployments

13. Thank you,
Revenue Group Sp. z o.o.
Małgorzata Bartczak
Malgorzata.bartczak@revenuegroup.pl