Matt Popiolek

15 Seguidores

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A marketing professional who loves data, technology and aesthetics. Constantly driven by this internal ambition which forces me to look for creative solutions and make things better. By better I mean: more intuitive, more efficient, more productive and more beautiful. I like improving things. I love creating new. My professional experience entails Customer Experience Management (CEX / CEM), customer loyalty & digital engagement strategies, digital marketing, enterprise software product design, CRM, customer analytics and marketing technology. I would not say I am a nomad spirit, although I have traveled the world (been to 44 countries, worked and delivered projects on 4 continents and...

gamification customer engagement loyalty program loyalty 3.0 new loyalty comarch loyalty management social engagement crm social media customer experience user experience

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Matt Popiolek

Presentaciones

"New Generation of Loyalty: How business can benefit from the rich user experience”

JetBlue Airways: TrueBlue Badges Case Study - Loyalty 3.0

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