3. “We are CEOs of our own companies:
Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.”
- Tom Peters
http://www.fastcompany.com/magazine/10/brandyou.html
From Issue 10 | August 1997
5. • What are you doing to enhance
YOUR BRAND?
• What do you want YOUR BRAND
to reflect?
• What does YOUR BRAND reflect?
Successful personal branding is about identifying the
qualities that differentiate you and project your authentic self
- your goals,
-vision,
- purpose
- values.
11. Here’s how:
1. define who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display your activity
12. First, get your brand
• Your name as a domain
• Create an email account with your domain
• Twitter id, Facebook id, Linkedin id…
• Fill out all the information & BE consistent
• Put a face to it.
17. is a good place to start connecting
your social networks to your other
professional identity
online, like blogs,
slide presentations,
etc.
18. in 140 characters
• Create a short biography
• Check followers before you accept
– Biography
– Friend list
– Tweets
• Under the “Account” tab check off
“Protect my updates”.
19. Blogging 101
“Blogging is free, it doesn’t matter if
anyone reads it. What matters is
the humility that comes from writing
it. What matters is the meta
cognition of thinking about what you
are going to say…”
~ Seth Godin
20. Step 1: Register a domain
As long as it is relevant, the shorter the
domain is the better
• www.register.com.
• www.namestation.com
24. Benefits…
• Control your search results and avoid
mistaken identity
• Make a strong impression and validate
your background
• Get alerts when you are searched on
Google
• Improve your personal SEO
25. Cons of Online Visibility…
• No Filter
• Increased Exposure
• Mistakes are Magnified
• Constantly Evolving
• Pandora’s Box
26. Resources
• Seth Godin’s blog
• Tom Peters on YouTube
• Facebook
• Twitter
• Linkedin
• Wordpress