Handout for Presentation, ISA - LA 2009 Event

1. ISA – LA Instrumentation 2009 Creating New Market Opportunities for Instrumentation & Control Products Phil Sallaway Consultant 25422 Trabuco Rd. #105-346 El Toro, CA 92630 949-636-5286 Psallaway1@aol.com ©Philip E. Sallaway 2009

3. NEW STRESSES create NEW BEHAVIORS create NEW NEEDS create NEW MARKETS create NEW OPPORTUNITIES create NEW ENTREPRENEURSHIP creates NEW SALES ( WEALTH) Will your customers have new needs you can serve? Creating New Market Opportunities for Instrumentation & Control Products

4. Old New Customers New Needs Old BOX 1 Serve Old Customers with Old Needs New Ways BOX 3 Serve Old Customers with New Needs BOX 2 Serve New Customers with Old Needs BOX 4 Serve New Customers with New Needs Creating New Market Opportunities for Instrumentation & Control Products By Rick Lamprecht