The print industry has change rapidly, presenting many challenges for the Print Services Provider.

1. Extreme Makeover – The Print Edition August 20, 2010 Paul Strack President, CustomXM

3. Joined the family business in 1990 as an outside sales rep

4. 2nd generation printing company, founded in 1966

5. Traditionally a small format, offset printing operation

6. Embraced digital changes slowly, but consistently found the balance of being on the “leading edge” of technology, without being on the “bleeding edge”.

7. Today – approximately $2,000,000 in sales, 12.5 full-time employees

9. Discuss how we began the transformation to an MSP, even before we knew it!

10. Review our Path to Change – It is just one of many paths.

11. Our branding & services evolution

12. Website Evolution – things we did right, and things we did wrong

14. The Path to Change… Our Mission Client driven A source for technologically advanced marketing solutions Leading provider of print-related marketing tools Focused on efficiency Financially strong, friendly, safe and personally rewarding Our Vision We are the Ultimate Delivery Vehicle for our client’s marketing messages.

16. We’ve tried to stay ahead of technological changes, by offering diversified integrated services and products

17. This has been a transformation that has carved a new side of Custom Printing Company – CustomXM

19. From PSP to MSP

20. Competition

21. Cost of technology

23. Revelation lead to Change In order to help our clients GROW their businesses, we had to TRANSFORM ours! 2001

24. Web Site - 1999

25. Web Site - 2004

26. Web Site - 2004 Web2Print

27. Evolution of Products We began providing more: Print on Demand Short Run color Variable Data Printing

28. Formalizing the Transition May 2006 “…provide creative, yet affordable, one-to-one marketing solutions involving a variety of digital media platforms…”

30. Website design & consultation

31. Database acquisition

32. Implementation of cross-media campaigns

33. Design and production of print campaigns

35. Web Site - 2006 Web2Print MSP Offerings Client specific products

36. Moving Forward To get to the NEXT STEP (rebranding) : I needed assistance. I needed a formal plan. I needed a map. My internal resources were lacking in this area.

37. Introduction & Background

38. The Big Reveal… Commerce Arkansas Tradeshow 2008

39. Website v2008 Goals: Complete, New CustomXM branding 4 core components of our message map Easy access to Web2Print Links to ALL major print related services Case Studies, Current information CMS system, easy to update

40. Web site - Today

41. Web site - Today Web2Print Social Media MSP Offerings Print Offerings New ideas

42. Web Site The Positives “on line order system easy to walk through” “great approach to a web site. Making it about the customer and not yourself.” “the site helps customers be more creative.” The Negatives “CustomXM – Market Smarter does not tell me that this is primarily a printing company” “I have to look in the lower left corner to see the primary list of printing services. “Don’t make people look to your main message about who you are!”

44. Interact

45. Reactblog

46. New Mission Statement We Help our Clients Market Smarter.

47. Introduction & Background PRINT 1450 –

48. CUSTOMXM

49. Thank You! Paul Strack pstrack@customxm.com twitter.com/pstrack 501-375-7311