This document provides an overview of social media, mobile technologies, and emerging tools for marketing engagement. It discusses how social media has become the top online activity and consumers increasingly rely on recommendations over ads. The "zero moment of truth" refers to consumer research before purchases. Tools are presented to understand audiences, create feedback loops, schedule engagement, analyze effectiveness, and deliver customized experiences. Emerging trends may include data-driven video, image-based searching, wearable computers, and natural language interfaces. The conclusion encourages thinking big and creating ambitious plans that will inspire future generations.

1. Break on Through
Insights and Tools to Kick Start Success

2. Agenda
• Social Media and Mobile Convergence
• Emergence of Zero Moment of Truth
• Tools and Strategies to Capture Interest
• Emerging Technologies

4. Social Media Defined
Umbrella term that defines the
various activities that integrate
technology, social interaction, and
the construction of communication
in various media forms including
words, pictures and video

5. Social Media Defined
Umbrella term that defines the
various activities that integrate
technology, social interaction, and
the construction of communication
in various media forms including
words, pictures and video

7. We are only
interested in the
facts not another
wild tale of success

8. FACT Social Media
#1
Is the #1 activity online! 96% of all Gen Y
members belong to one or more social
networks

9. Social Media
Is the #1 activity online! 96% of all Gen Y
members belong to one or more social
networks

10. FACT
Consumers don’t Trust Ads
Fact is over 80% of consumers said they
would prefer a recommendation from
someone they did not know to an ad.
#2

11. Consumers don’t Trust Ads
Fact is over 80% of consumers said they
would prefer a recommendation from
someone they did not know to an ad.

12. FACT
#3

13. They Fall In Love
In recent surveys by Princeton up to
16% of respondents said they met their
spouse online.

14. FACT
#4

15. They Are Looking for You
When asked, 84% of all social media
users said it was important for a brand
to maintain a social media presence.

16. FACT
#5

17. Mobile is an Accelerator
51% of internet users have a
smartphone and most have data
subscriptions

18. FACT
#6

19. Social on the Go
82 million consumers, or 26% of the
population, will access social networks
from their phones this year, rising to
nearly 117 million by 2014

20. FACT
#7

21. Its only a tiny
rock I am a huge
dinosaur

22. Extinction is
evolution’s way of
reminding us to
adapt

23. Social Media is here to stay
Could this just be a fad? Nope - direct
mail response is down 90% yy and only
18% of TV campaigns generate positive
ROI

25. I believe it is
time to rethink
how we market to
and engage with
consumers

26. Consumer Engagement is...

28. Customer Service

30. Loyalty Building!

33. Word of Mouth Marketing
Through interaction, conversation, discovery,
exploration and recommendation; you can lead
consumers directly to your business

34. WHAT
is a moment of truth?

36. Stimulus occurs when you learn of a product

38. FMOT occurs when deciding to make a purchase

40. The Second Moment is when you experience the product

41. There is actually a preemptive step
aka the Zero Moment of Truth

43. Hey D
on’t T
My W ake
ord...

44. http://www.zeromomentoftruth.com/

45. http://www.zeromomentoftruth.com/

46. TOOLS
to enrich engagement

47. What is the
consumer
experience of
your brand?

49. Understand
your Audience
Discover what they need but
more importantly what they
love

50. https://thinkup.com/

51. https://thinkup.com/

52. Create a
Feedback Loop
Follow your brands, your
customers, your industry and
be in a position to take
advantage of an opportunity

53. Social Mentions is like being Psychic
http://socialmention.com

54. Follow-up
Every Chance
You Get
Consumers want to know you
are listening and once you
developed an audience you
need to stay engaged. Set a
schedule for yourself and be
diligent

55. Remember the Milk ~ Schedule and Forget
http://www.rememberthemilk.com/

56. Analyze &
Evaluate
You are putting in lots of effort
to interact with and engage
consumers but are you doing
it effectively?

57. Hubspot will grade your marketing chops
http://marketing.grader.com/

58. Voice and Reach
Make sure your websites,
social media, email and
marketing campaigns have a
consistent voice.

59. Mail Chimp Creates One Seamless Drip Channel
http://mailchimp.com/

60. Deliver
Experiences
Every contact with a
consumer represents an
opportunity. Be sure to use
tools that reflect your brand
by raising the level of
engagement and potential for
follow-up.

61. Open Home Pro Captures Interest and Imagination
http://www.openhomepro.com/

62. TEN
TOOLS

63. I ♥ Dropbox
https://www.dropbox.com/gs

64. Convert with Ease
http://www.zamzar.com/

65. More Efficient with Route4me
http://www.route4me.com/

66. Build Amazing Presentations
http://www.sliderocket.com

67. Be More Effective At Sharing
http://bufferapp.com/

68. Create New Habits
http://habitforge.com/

69. Keep Track of Receipts
https://www.expensify.com

70. Simplify Your Online Life
https://www.primadesk.com/

71. Delegate with Task Rabbit
https://www.taskrabbit.com/

72. Chrome Makes the Web Better
http://www.google.com/chrome

73. FOUR
TRENDS

74. Data Driven Video
Video is a great solution for communicating complex
concepts. What happens when you create data driven video?

75. Data Driven Video
Video is a great solution for communicating complex
concepts. What happens when you create data driven video?

76. Image Based Searching
Why do we ask people to search for homes like computers
instead of expecting computers to search like people?

77. Image Based Searching
Why do we ask people to search for homes like computers
instead of expecting computers to search like people?

78. Wearable Computers
Wearable computers represent a truly innovative interface.
Could we use this for finding homes? Virtual Inspections?

79. Wearable Computers
Wearable computers represent a truly innovative interface.
Could we use this for finding homes? Virtual Inspections?

80. Truly Natural Search
Imagine being able to point your phone at a house and find
similar homes around you on the market.

81. Truly Natural Search
Imagine being able to point your phone at a house and find
similar homes around you on the market.

82. MAKE
time for fun

83. MAKE
time for fun

84. MAKE
time for fun

85. MAKE
time for fun

86. MAKE
time for fun

87. Parting Thoughts...
Make no little plans. They have no
magic to stir men's blood and
probably themselves will not be
realized. Make big plans; aim high in
hope and work, remembering that a
noble, logical diagram once recorded
will never die, but long after we are
gone will be a living thing, asserting
itself with ever-growing insistency.
Remember that our sons and
grandsons are going to do things
that would stagger us. Let your
watchword be order and your
beacon beauty. Think big.
~ Daniel Burnham, (1846-1912) Union Square Station, Washington D.C.
Chicago architect. Father of City Planning

88. Think Big.

89. Talk to me I Crave Attention
Mark Flavin
Bay East IT Director
markf@bayeast.org
http://fb.com/mark.flavin
http://twitter.com/psynewave