Here are 5 easy steps to create an efficient editorial calendar for your college’s blog and social media presence

1. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 1
5 Steps To Create An Efficient
Editorial Calendar For Your
College’s Blog And Social Media
Presence

2. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 2
1. Set precise goals
2. Gather your team
3. Identify a publishing path
4. Identify metrics and monitoring tools
5. Brainstorm and create your editorial plan
Overview
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

3. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 3
 Stronger online and offline branding: An editorial calendar
will enable you to streamline all of your communication efforts.
 Higher productivity: A content calendar will force the team to
have a clear workflow to know what is being done and what still
needs to be done.
 More accountability: An editorial calendar will force your team
to assign each member a clear part of the content creation and
content sharing process.
 More consistency: Having set a calendar in advance will allow
your team to blog and share content more consistently.
The benefits of an editorial calendar
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

4. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 4
 Go over your blog and social media strategy.
 Ask some questions to understand your goals:
o Why has your college decided to keep a blog and be present in social media?
o What are your precise goals for the blog and social media? Increase traffic to
your college’s site program pages by 30%? Increase the number of leads from
social sources by 10%?
 If your goals are precise, you’ll be able to
o Better track your overall progress.
o Decide if your communications strategy is as effective as you
want it to be.
1. Set precise goals
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

5. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 5
 Gather your team: May include social media specialist, blog
writer and content specialist.
 Assign specific tasks by asking what needs to be done:
o What content, how many blogs and how often
o Who will be in charge of what
o Who will edit
o What are the best practices
2. Gather your team
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

6. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 6
 The sharing path is about finding opportunities to capitalize on
the content you will be creating.
 Here again, you will need to identify who will be responsible for
sharing that content:
o Once a blog post, a video, a social media piece is published on
the blog, what happens? Where else can they be published?
o How will you curate your content?
o Identify opportunities to publicize initiatives across offline and
online platforms.
o Is it possible to repurpose some of the content that already exists?
o How will you choose which pieces will be integrated into your
college’s newsletter?.
3. Identify a publishing path
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

7. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 7
4. Identify metrics and monitoring tools
 How you will measure your blog and social media success?
 Break down the goals of step 1 into specific numbers for each
of the platforms you will be using. Be quantitative.
 Use Analytics to create content that engages your students.
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

8. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 8
5. Brainstorm and create your editorial plan
 Create a editorial plan:
o Yearly plan or monthly plan
o Covers all the events of your college
o List of content to be created and type
o Create a template
o A clear process of how content will be shared on social media
o A list of curation and syndication sites
 Don’t be afraid to use tools that can help you stay organized:
Excel, Hootsuite, Basecamp, etc.
Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog

9. 5 Steps To Create An Efficient Editorial Calendar For Your
College’s Blog And Social Media Presence
Slide 9
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