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Motivating
Module 2
the School Community
to Rise Up against
Climate Change
Marina Robles, Emma Näslund-Hadley,
María Clara Ramos, and Juan Roberto Paredes
the School Community
to Rise Up against
Climate Change
Rise Up Against Climate Change!
A school-centered educational initiative
of the Inter-American Development Bank
Modules in the Toolkit
Module 1 What Is Climate Change?
Module 2 Motivating the School Community to Rise
Up against Climate Change
Module 3 Environmentally Friendly School
Infrastructure
Module 4 Energy Savings, Efficient Use, and
Alternative Technologies
Module 5 Sustainable Water Management
Module 6 Comprehensive Solid Waste Management
Module 7 School Green Areas
Module 8 Selecting and Using Sustainable Materials
Module 9 Managing Risk in the School
Elaborated by Maria Robles, Emma Näslund-Hadley,
María Clara Ramos, and Juan Roberto Paredes.
Editor: Steven Kennedy.
Design and illustration: Sebastián Sanabria.
Copyright © 2015 Inter-American Development Bank. This work is licensed under a Creative
Commons IGO 3.0 Attribution-NonCommercial-NoDerivatives (CC-IGO BY-NC-ND 3.0 IGO)
license (http://creativecommons.org/licenses/by-nc-nd/3.0/igo/legalcode) and may be
reproduced with attribution to the IDB and for any non-commercial purpose. No derivative work
is allowed.
Any dispute related to the use of the works of the IDB that cannot be settled amicably shall
be submitted to arbitration pursuant to the UNCITRAL rules. The use of the IDB’s name for
any purpose other than for attribution, and the use of IDB’s logo shall be subject to a separate
written license agreement between the IDB and the user and is not authorized as part of this
CC-IGO license.
Note that link provided above includes additional terms and conditions of the license.
The opinions expressed in this publication are those of the authors and do not necessarily
reflect the views of the Inter-American Development Bank, its Board of Directors, or the
countries they represent.
Cataloging-in-Publication data provided by the
Inter-American Development Bank
Felipe Herrera Library
Motivating the school community to rise up against climate change / Marina Robles,
Emma Näslund-Hadley, María Clara Ramos, Juan Roberto Paredes.
p. cm.
Includes bibliographic references.
1. Climatic changes—Latin America.  2. Climatic changes—Caribbean Area.  3. Education—
Latin America.  4. Education—Caribbean Area.  5. Community schools—Latin America.  6.
Community schools—Caribbean Area.  I. Robles, Marina.  II. Näslund-Hadley, Emma.  III. Ramos,
María Clara.  IV. Paredes. Juan Roberto.  V. Inter-American Development Bank. Education
Division.
IDB-BR-159
A school-centered
educational initiative
of the Inter-American
Development Bank
2015
Sustaining
motivation
Transforming
your school
Raising community
interest
Fostering
collaboration
BibliographySparking interest and
gaining allies
Monitoring and
evaluating progress
•	 Identifying who will
participate
•	 Surveying the school
community
•	 Analyzing the results
•	 General
recommendations
•	 Particular
recommendations for
groups of stakeholders
Contents of module 2
1
There is nothing more stimulating than deciding to improve the space in which one lives and works. In so
doing, one can change the way one lives. Doing this alone, while possible, is extremely difficult. Doing it as
a group is a great experience! Many traditional communities have social arrangements that facilitate
collaborative work, such as indigenous communities in many Latin American and Caribbean villages.
In Mexico this collective form of work is known as tequio; the inhabitants of a place come
together to carry out the work, whether it be constructing a house for newlyweds, a church for
the town, a collapsed bridge, or any other job that can be completed quickly and efficiently
when done in collaboration. Would you like to initiate a similar adventure in your school?
Photos: Asden Awards, Paola Molina
2
Transforming
Beyond its curriculum, the school fosters the development of attitudes
and values that improve the quality of life of all community members.
It is an excellent place for learning how to organize and practice a
participatory culture through projects that benefit everyone.
Making the school an environmentally friendly space is the best
way to educate students, as well as the larger school community
(teachers, administrators, staff, parents) and beyond, on a new type of
relationship that we must establish with nature.
The learning capacity of children and adolescents is significant. They
will learn much as they practice doing in the process of designing and
implementing projects that transform the daily reality of their school.
Meanwhile, by working to achieve the dream of a school that is more
coherent and harmonious with nature, teachers and administrators
may be inspired to transform their home lives, too.
Achieving the tangible goals of transforming spaces and collaborating
with others in new ways helps individuals recognize their power to
transform their everyday conditions and construct a positive future.
Confronting the challenges posed by climate change and other
environmental problems in particular requires individuals to organize,
collaborate, listen, dare to propose and carry out novel methods,
and—ultimately—realize change.
Box 1.
Children making great changes
The ability of youth and children to promote or carry out change
processes and actions in their communities is evidenced by
a growing number of stories. One example is their influence
in the reduction of tobacco consumption in countries such as
the United States. As children became better educated in the
risks of smoking, their influence over parents who smoked was
a trigger for change. Another interesting example occurred in
several communities of El Salvador, where a group of national and
international organizations allied to train groups of children in the
prevention of disasters.
Once children and adolescents are educated in the risks of
particular activities, they play a significant role in identifying risk
conditions and alerting adults to them. Such actions as a whole
generate important changes in the culture and physical conditions
of their environment (Mitchell, Tanner, and Haynes, 2009).
your school
3
By their very nature, teachers and students have great potential to
realize change. As classroom leaders, teachers are natural promoters
and organizers of projects that will improve student well-being. And
students, quick to learn, are excellent collaborators. Nevertheless, it
is important to remember that projects of this type require significant
administrative support and great tenacity. Those involved must plan,
conciliate, motivate, and continually readjust according to what they
learn along the way.
Listening to others is the first and foremost recommendation for those
assuming leadership. When everyone’s ideas are carefully heard—
without regard for social, religious, racial, or other differences—
the collaborative actions taken are given a firm foundation and a
longstanding future.
The initiative for projects of this nature may come from just
one teacher or many, from a group of students, or even a
combination of teachers and students. Aspirations for a better
world encourage alliances among all stakeholders, so that
little by little our schools may become role models for
their surrounding communities.
Photo: Asden Awards
4
Raising community
Planning any project requires some initial steps. In our case, these
steps depend on whether the school is under construction or is already
in operation.
If your community is in need of a new school, this is the perfect
opportunity to foster not only students’ education but the entire
community’s future well-being. An environmentally friendly school is a
powerful vehicle of change: as it saves costs and improves educational
outcomes, it also raises community awareness of the perils of climate
change and other environmental problems, spurring change on a
larger scale. Before embarking on your design and building stages,
we suggest reviewing this manual as well as some of the additional
sources provided.
While, in some cases, building according to ecological principles can
be more expensive, this is not always the case.
Once up and running, any additional investment is recoverable in
the short run; ecological schools quickly reap the benefits of smaller
utility bills and increased efficiency. To this we must add the enormous
educational value that construction of this type implies: improvements
in the learning and work environments quickly translate into better
outcomes.
The first task in transforming an existing school is to make an initial
assessment of the school and its community. It is important to first
identify the possible project participants, as well as their levels of
interest and environmental awareness. This will help you gauge and
plan for the challenges and opportunities that are likely to arise.
Similarly, it is highly recommended that you conduct a general
assessment of school conditions. One option is to make a photographic
record, identifying those sites that are problematic and those that
could be used differently. This exercise may prove useful when the
time comes to motivate the school community, as well as to evaluate
changes once the project, or projects, are underway.
We suggest a few ways to gauge the receptivity of the school
community. Two surveys will help you discover which community
members can help with the project, their opinions, and how willing they
may be to enlist in tasks that you hope to propose:
•	Identifying potential participants and their roles (table 1)
•	Gauging community interest in creating a green school
(table 2)
interest
5
SCHOOLSCHOOL
Identifying who these stakeholders are, what they do, and what roles
they may or may not play in the project is an important first step.
Before identifying stakeholders, you should know with some certainty
what you seek to achieve in your project. In table 1 we propose a
survey that can assist you in this particular exercise. Later, we will
suggest how to apply the results of this survey to plan and recognize
your allies and those that you will need to convince.
Identifying who will participate
By stakeholders, we mean the various people who are connected
to the school: teachers, students, administrators (managers, office
staff, accountants, and supervisors), maintenance staff, kitchen staff,
parents, educational authorities, the surrounding community, and the
local or municipal authorities. Even those people who sell products to
the school, or civil society organizations that are part of the community,
can turn into important allies and promoters of the project.
6
Table 1. Identifying potential stakeholders and their roles
Stakeholders
What role do they play in
the school, and how many
individuals are there?
Roles they
can play in the
project:
Why might these
individuals favor
the project?
Why might
they oppose
the project?
Students (if there is a
diverse range of ages in
the same school, it may be
useful to distinguish among
them)
Preschool
Primary
Secondary
High school
Teachers
Administrators (you may
find it necessary to further
divide this group by type of
administrator)
Directors
Office staff
Supervisors
Accountants
Maintenance staff
Kitchen staff
Parents (whether independent or organized in councils,
conferences, and so on)
Educational authorities
Local or municipal authorities
Others (local environmental organizations, neighbors of the school,
neighboring schools, associations, institutions, or civil society
organizations that support or finance projects of this nature. You
could also consider a group of designers, architects, or engineers
that could be interested in carrying out collaborative work with you)
7
Surveying the school community
Knowing what the school community thinks is the best way to begin
any project aimed at converting the school into an environmentally
friendly space. Hence, it would be useful to carry out a brief survey that
may be distributed to the whole school with the support of different
groups, such as students or teachers interested in undertaking a
project of this type.
In table 2 we provide a sample survey, which you may adapt to the
particular circumstances of your school by adding or eliminating
questions. Your survey should be short, simple, and direct.
The administration of the survey, and the simple act of inviting
community members (students, teachers, and others) to complete
it, is the initial step in forming and motivating a working team for
the project. To invite others to answer the questions, give a short
explanation of your objective and get to know their opinions
and inputs on the possibility of turning the school into an
environmentally friendly space. Such a space could be
defined as one that saves energy, water, and other natural resources
so that its ecological impact is as small as possible.
You can distribute your questionnaire to the entire educational
community—as if it were a census—or to only a sample of the school
community, depending on the size of your school and the size of the
team that will conduct the survey.
Once you have distributed the survey and processed the responses,
inform the community of the results—either through a posting on a
wall newspaper or in daily meetings (such as weekly conferences,
parent-teacher meetings, teachers’ meetings, in the classroom, and so
on). If students participate in the survey, they will be interested in the
results, which will be a good opportunity to begin motivating them to
participate in the project.
Photos: Asden Awards
8
Table 2. Gauging community interest in creating a green school
Record whether the respondent is a student, teacher, administrator, or so
on, but do not record his or her name. It is advisable that the survey be
anonymous so the respondents feel free to express their true opinions.
Make note of the name of the person that conducted the interview
in case of any difficulty in interpreting the responses.
Question Answer
Why should the school concern itself with environmental issues?
Do you think the school can play a part in solving the environmental problems
of our area?
Yes No
If the answer is yes, ask in
what way?
If the answer is no, ask why
not?
Do you think your school could gradually transform itself into a green school
or an environmentally friendly school?
Yes No
If the answer is yes, ask
how?
If the answer is no, ask why
not?
What effect could changes in the school have on the students, teachers, and
families?
None.
A negative effect, because it will
create more work.
It may interest them, but they will
not know what to do.
It will motivate them to participate.
Not sure.
Why?
What has already been done in the school, and what is the respondent’s
opinion of it?
Is there some activity proposed in the curriculum that could be connected
to or that resembles the proposed transformation of the school into an
environmentally friendly space?
What environmental improvement initiatives exist or have existed in the past
in the school?
If any exist, are they effective? Yes No Why?
9
If they no longer exist, why were they not effective?
They generated conflict within the school community.
They were simply abandoned due to lack of interest.
The directives lacked leadership.
They lacked participation from parents.
They were only intended to exist for some time.
They were very effective but came to an end.
Other reasons.
Have you participated in or carried out any environmental improvement
activities outside of school?
Yes No Why?
Reasons to change the school
Would you be interested in changing some area of the school? Yes No
If the response is yes,
ask, how would you like to
change it?
If the answer is no, ask
why not?
If the answer is yes, continue with the following questions.
Do you think it is possible to change it? Yes No Why?
What is needed to achieve this change?
Support from the school’s directors.
Participation of the whole school.
Organization by groups.
Someone taking the initiative.
Participation of parents.
Financial support.
Other.
Would you be willing to start this change or help in its implementation? Yes No Why?
Table 2. Gauging community interest in creating a green school, continued
10
Analyzing the results
a.	 Organize the completed surveys by the different
stakeholders who answered questions: students, teachers,
and so forth.
b.	 Tally responses to the multiple-choice questions to gauge
how many students or teachers responded yes or no to any
particular question.
c.	 For open-ended questions (that is, those whose answers
involved an individual opinion), note each of the most
important ideas. Once these are collected, group those that
are the same, similar, or complementary.
d.	 Use table 3 to get some ideas on how to utilize the
questionnaire responses. Each of these answers can assist
you in your search for partners, allowing you to identify
starting points and ideas for the work plan.
Once the questionnaire has been administered, the results
need to be organized and analyzed by making use of
teams of teachers and students. Using a blackboard or
projector, use table 3 and follow these steps:
11
Table 3. Analyzing the results of the survey
Organize the surveys according to those surveyed: students, teachers, administrators, etc.
Why should the school concern itself with environmental issues?
Question:
Do you think the school can play a part in solving
the environmental problems of our area?
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
In what way?
Why not?
Use the answers:
How many people are natural partners, and what
are their initial ideas on how the school can help
ensure a safe environment?
How many people are opposed, and what are possible ways
to persuade them otherwise?
Question:
Do you think your school could gradually transform itself into a green school or an environmentally friendly
school?	
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
How?
Here, group together those ideas that are the
same, similar, or complementary.
Why not?
Here, group together those ideas that are the same, similar,
or complementary.
Use the answers:
Answers provide you with the first ideas on how to
improve the school.
Answers allow you to further explore any resistance by
community members, as well as identify the main challenges
in carrying out the project.
Question: What effect could changes in the school have on students, teachers, and families?
Count the times the
participants answered:
None.
A negative effect, because it will create more work.
It may interest them, but they will not know what to do.
It will motivate them to participate.
Not sure.
12
List all the answers to the
question:
Why?
Use the answers:
Answers allow you to identify the fears or expectations of becoming involved in a project of this nature, and to plan
the best way of making use of this enthusiasm and breaking through the resistance.
What has already been done in the school and what is the respondent’s opinion of it?
Question:
Is there some activity proposed in class that could be connected to or that resembles the proposed transformation
of the school into an environmentally friendly space?
List all the answers to the
question.
Answers provide you with a brainstorm of links between the school curriculum and ways to improve the school’s
environmental performance.
Question: What environmental improvement initiatives exist or have existed in the past in the school?
List and organize all the
answers provided
Answers help you recall what has been done before and to understand how much the community remembers
these actions.
Question: If any exist, are they effective?
Count the times the
participants answered:
Yes No
List all the answers to the
question.
Why? (Applies to both answers)
Use the answers:
Answers allow you to identify which past projects are considered successes and which failures, and, as such, the
problems to resolve.
Question: If they no longer exist, why were they not effective?
Count the times the
participants answered:
They generated conflict within the school community.
They were simply abandoned due to lack of interest.
The directives lacked leadership.
They lacked the participation of parents.
They were intended to exist only for a limited time.
They were very effective but came to an end.
Use the answers:
Answers allow you to identify if past patterns are repeating themselves in current projects, and, as such, help plan
a way to resolve possible obstacles.
Table 3. Analyzing the results of the survey, continued
13
Question: Have you participated in or carried out any environmental improvement activities outside of school?
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
Why? Why not?
Use the answers: Answers help gauge the community’s environmental awareness.
Reasons to change the school
Question: Would you be interested in changing some area of the school?
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
How would you like to change it? Why not?
Use the answers:
Answers help you recognize different visions of
what your educational center could become.
Answers help you understand either the level of comfort
that the school community currently feels, or the amount of
resistance or apathy, and, as such, the obstacles to consider
in your work plan.
Question: Do you think it is possible to change it?
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
Why? Why not?
Use the answers:
Answers gauge the enthusiasm of the school community. Many respondents will let you know that your community
is optimistic and open, while others may inform you that the community is fearful and somewhat resistant.
Knowing this is very useful. Do not be discouraged: the resistant ones, once convinced, are the best partners.
Table 3. Analyzing the results of the survey, continued
14
Question: What is needed to achieve this change?
Count the times the
participants answered:
Support from the school’s directors.
Participation of the whole school.
Organization by groups.
Someone taking the initiative.
Participation of parents.
Financial support.
Other.
Use the answers: Answers may provide some ideas on how to begin planning the project.
Question: Would you be willing to start this change or help in its implementation?
Count the times the
participants answered:
Yes No
List all the answers
to these questions:
Why? Why not?
Use the answers:
Answers may provide you with an estimate of how many people are open to beginning work and how many will
have to be convinced along the way.
Table 3. Analyzing the results of the survey, continued
15
Sparking interest
At this stage, you know the different types of individuals that make
up the school community and what each of them thinks: some are
optimistic and willing to work with you, others are less receptive, and
still others are skeptical or resistant. Bring together the interested
stakeholders and analyze the reasons why others may be skeptical
or resistant. Try to get closer to the interested or the skeptical
stakeholders to better understand their concerns and to gradually
convince them. Remember, every single person can become a
partner—it is a question of persistence, tenacity, and motivation.
and gaining allies
16
Who are your allies, and
how do you win over the
doubters?
Every one of the school’s problems will inevitably require its own
analysis. In the various sections that make up this manual you will
find recommendations for diagnosing problems, as well as numerous
recommendations that will help you define and address them. Here we
seek to offer some general tips for careful and participatory planning.
In gathering your survey results, you will have gauged who will be
easier to work with and who will need convincing. To better leverage
the enthusiasm of all potential participants, again complete the first
exercise (table 1), but this time add a new question (table 4).
17
Table 4. Raising awareness of common objectives
Stakeholders
What role do they play
in the school, and
how many individuals
are there?
Role they
can play
in the
project
Why might these
individuals favor
the project?
Why might they
oppose the
project?
How do you leverage
their interest and raise
awareness?
Students (if there is a
diverse range of ages
in the same school,
it may be useful to
distinguish among
them)
Preschool
Primary
Secondary
High school
Teachers
Administrators (you
may find it necessary
to further divide this
group according to the
type of administrator)
Directors
Office staff
Supervisors
Accountants
Maintenance staff
Kitchen staff
Parents (whether independent or
organized in conferences, councils,
and so on)
Educational authorities
Local or municipal authorities
Others (local environmental
organizations, neighbors of the school,
neighboring schools, foundations that
lend support to these kinds of projects)
18
Fostering
collaboration
Generally speaking, school communities are inclined to projects of this
nature. If there is resistance, it is likely related to financial concerns or
past unsuccessful experiences in this school or another. Here, we offer
some ideas that may help in this respect, especially the video on green
schools discussed in the introduction of this manual. Important first
steps would be to:
•	 Plan a project with simple and feasible beginning stages
and visible short-term benefits.
•	 Proceed gradually, conducting a planning exercise to see
the different angles of the problem to be resolved.
•	 Involve various groups in the reflection and planning
exercises for the coming stages, remembering that plans
are neither static nor fixed but rather should be adjusted
as the project advances and participants learn from the
process.
•	 Seek out the support and partnership of persons who
exercise leadership in the school community. In some cases
these individuals are older students, certain teachers that
are favored by the kids, and so on.
•	 Emphasize examples of similar projects that required
community commitment more than financial expenditure.
Select the most feasible options for the school, and
approach groups that can offer advice or support in seeking
financial or technical assistance.
•	 Share materials such as videos and documentaries that
relay the importance of participation by all groups and
sectors of society in confronting environmental issues and
climate change. Many such materials are available for free
on the Internet. (You will likely find many sources using
terms such as climate change, green schools, participation
and the environment, and environmental education.)
•	 Invite a researcher or environmentalist to lead a conference
with the teachers and directors, in which, in addition to
discussing environmental problems, he or she provides an
overview of what schools and society can do to discover
and promote solutions.
•	 Visit a site that conducts ecological or sustainable
management of its facilities, either in part or in full.
Invite your teaching colleagues to conduct a brief investigation,
with their students, into the possible transformations that can
help the school become an environmentally friendly space.
19
Box 2.
My street, a garden
always green
Some years ago, a 12-year-old-girl in Mexico City succeeded in making
one of her ideas into a government program, named Mi Calle, un
jardín siempreverde (“my street, a garden that is always green”). Isela
Salas Juárez, who lived in a part of the city with very little space for
gardens, decided it was possible to convert the city’s abandoned and
forgotten spaces into green spaces for the children of her community.
What she proposed was that, together with her friends and family, she
could clear the ground, plow the land, design the landscape, and plant
the seeds, and the city authorities could contribute the plants and other
materials to improve the land.
Mi calle,
un jardín
siempre
verde
Nosotros ponemos la
planta; tú, las manos y
el cuidado
Mi calle puede ser:
Una barrera contra el ruido
Un freno a la contaminación
Un captador de agua
Un rincón de clima agradable
Una invitación a caminar
She presented this idea to her parents and teachers, and decided
to visit the authorities responsible for the green areas of the city.
Many regarded her as a naive girl who would lose her enthusiasm in
time, but her persistence and tenacity led her to write to and lobby
before various public officials explaining her initiative. Ultimately, Isela
succeeded in leaving an indelible mark on the city. Now, although the
program functions under a different name, several initiatives uphold
the same principles that defined her idea: the government provides
the facilities, the community does the work and maintenance, and
more green areas have been established in Mexico City over time.
20
Sustaining
motivation
General recommendations
These recommendations for sustaining interest and motivation in the
school community or among the groups participating in the project are
applicable and valid for any stage of the process:
•	 Periodically acknowledge the participation and hard work
of each member of the project, and express thanks and
gratitude.
•	 Dedicate time to explaining and listening to the concerns
and suggestions of all the project’s participants.
•	 Provide periodic updates on the project’s accomplishments,
setbacks, and challenges, in such a way that the school
community is an integral part of the project’s progress and
decision making.
•	 Ensure that the work environment is cordial and respectful
at all times.
•	 Maintain accessible information that reminds participants
of the project’s objectives and goals, whether posted in a
newspaper or in posters hung around the school.
•	 As much as possible, involve the entire school community,
and clearly reinforce everyone’s role in the project.
•	 Distribute the workload, and trust in the autonomy and
sufficiency of each team.
•	 Establish partnerships with different groups and individuals
that work in the school, and if possible, with others that can
provide support from outside the educational center.
•	 Celebrate successes and accomplishments, as small as
they may be.
•	 Evaluate each accomplishment according to the effort and
work put in, not just the ultimate goal.
•	 Stimulate groups of students to develop their own initiatives;
their work and success are the best ways to motivate the
rest of the school community.
Particular recommendations
for groups of stakeholders
To gain the interest of students:
•	 Hold discussions on the topic.
•	 Promote investigation into ways the school can become
green.
•	 Encourage participation in the projects involved, offering
extra credit.
•	 Assign important projects that require responsibility, and
reward students with public recognition for their work.
•	 Invite students to participate in the design and development
of artistic workshops related to the activities of the project
(theater, music, photography, painting, poetry, dance, and
so on) that result in a final product promoting the project’s
aspirations and accomplishments.
•	 Organize collaborative murals on the topic that bring
together students from different grades or even different
schools.
21
•	 Encourage groups of students to develop their own
initiatives.
To gain the interest of teachers, administrators, and other employees of
the school:
•	 Invite them to a conference to reflect on the topic,
using videos or other materials to show the scope of
environmental problems and the importance of the
educational sector.
•	 Show them the benefits that a project of this nature can
offer (for example, improving overall quality of life with
better workspaces, rest areas, and classrooms).
•	 Invite a specialist or a group that works in the field to give a
seminar or convene a conference on the topic.
•	 Organize a motivational workshop whose central themes
might include teamwork, organizational participation, the
environment, and quality of life.
•	 Invite them to be part of the initial diagnostics team.
•	 Organize an opening project for the event, such as a party,
dance, or fair, where you present the plan for the project.
(You may also choose to invite educational or municipal
authorities and parents.)
•	 Hold artistic workshops based on the activities of the project
(for example, workshops for plays, music, photography,
painting, poetry, dance, and so on), whose result will be
used in the project.
	
To gain the interest of educational, municipal, and local authorities:
•	 Invite them to see the facilities and to discuss your thoughts
and changes.
•	 Call together a discussion or reflection session on the topic,
using videos or other materials that convey the scope of
environmental issues and the importance of the educational
sector in the building of solutions.
•	 Analyze and look for synergy with environmental programs
or plans that community authorities are already developing.
To gain the interest of parents:
•	 Invite them to a conference presented by a specialist on the
topic.
•	 Send a letter or notice of the initiatives that the school
wishes to carry out.
•	 Describe the benefits of having a green school: better
learning and development conditions for their children,
improved community conditions, creation of a society that is
friendlier to the environment.
•	 Encourage, with the help of students, parental participation
in the project’s activities.
•	 Offer parents an invitation, made by their children, to join
the project.
22
Hold periodic meetings to present achievements and advances, analyze
the challenges yet to be addressed, reflect together on experiences,
and discuss how participants should adjust to changing circumstances.
In the process:
•	 Share with the entire school community the advances and
challenges of the project.
•	 Create a space or site that is open to comments by the
public. This may be done using a wall newspaper where
one can post cards or through an online blog, if the school
has access to those mediums.
Keep in mind that evaluating a project of this nature should not only
involve the quantification of achieved goals. One of the most important
aspects of such projects is documenting what is learned along the way,
as this allows participants to improve the project while in progress.
Challenges are inevitable, but performance is sure to improve as
adjustments are made.
Monitoring and
evaluating progress
A blog or diary of activities is a simple and attractive way to record
what you have completed. Anyone can read it and contribute, although
it is important to always assign responsibility for reviewing any daily
or weekly changes to one person. Apart from registering the project’s
advances, lessons, needs, and challenges, it is important to explicitly
document people’s participation. To do so, you can establish the
following questions or any others that your team considers important to
guide your evaluation:
•	 Has the number of people participating in the project
increased? Who has joined?
•	 In which activities are there more participants, and which
require improvements?
•	 What opinions do the participants express regarding the
project, its tasks, and the advances made thus far? Do they
feel satisfied with what they have done until this point?
•	 Has the project overcome the resistance that was initially
shown by the more skeptical community members?
23
•	 Clark, R. E. 2003. “Fostering the Work Motivation of
Individuals and Teams.” Performance Improvement 42 (3):
21-29. http://cogtech.usc.edu
•	 Durston, J. La participación comunitaria en la gestión de la
escuela rural. CEPAL. http://www.educarchile.cl
•	 Foundation for Environmental Education. “Ecoschools.”
http://www.eco-schools.org/
•	 Mitchell, Tanner, and Haynes, 2009. Children as agents
of change for Disaster Risk Reduction: Lessons from
El Salvador and the Philippines. Children in a Climate
Changing. www.childreninachangingclimate.org
•	 Tobasura, A. I., and G. L. E. Sepúlveda. Lineamientos
conceptuales y metodológicos para la evaluación de la
participación en proyectos ambientales escolares. Colombia:
Universidad de Caldas. http://lunazul.ucaldas.edu.co/
•	 Salas Juarez, I. 2012. Mi Calle un Jardín Siempre Verde.
Project supported by the Environment Ministry of Mexico.
http://www.sma.df.gob.mx/
Bibliography
Marina Robles, Emma Näslund-Hadley, María Clara
Ramos, and Juan Roberto Paredes
Motivating the School Community
to Rise Up against Climate Change
Module 2
Rise Up Against Climate Change!
A school-centered educational initiative
of the Inter-American Development Bank
2015

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Motivating the school community to rise up against climate change

  • 1. Motivating Module 2 the School Community to Rise Up against Climate Change Marina Robles, Emma Näslund-Hadley, María Clara Ramos, and Juan Roberto Paredes the School Community to Rise Up against Climate Change Rise Up Against Climate Change! A school-centered educational initiative of the Inter-American Development Bank
  • 2. Modules in the Toolkit Module 1 What Is Climate Change? Module 2 Motivating the School Community to Rise Up against Climate Change Module 3 Environmentally Friendly School Infrastructure Module 4 Energy Savings, Efficient Use, and Alternative Technologies Module 5 Sustainable Water Management Module 6 Comprehensive Solid Waste Management Module 7 School Green Areas Module 8 Selecting and Using Sustainable Materials Module 9 Managing Risk in the School Elaborated by Maria Robles, Emma Näslund-Hadley, María Clara Ramos, and Juan Roberto Paredes. Editor: Steven Kennedy. Design and illustration: Sebastián Sanabria. Copyright © 2015 Inter-American Development Bank. This work is licensed under a Creative Commons IGO 3.0 Attribution-NonCommercial-NoDerivatives (CC-IGO BY-NC-ND 3.0 IGO) license (http://creativecommons.org/licenses/by-nc-nd/3.0/igo/legalcode) and may be reproduced with attribution to the IDB and for any non-commercial purpose. No derivative work is allowed. Any dispute related to the use of the works of the IDB that cannot be settled amicably shall be submitted to arbitration pursuant to the UNCITRAL rules. The use of the IDB’s name for any purpose other than for attribution, and the use of IDB’s logo shall be subject to a separate written license agreement between the IDB and the user and is not authorized as part of this CC-IGO license. Note that link provided above includes additional terms and conditions of the license. The opinions expressed in this publication are those of the authors and do not necessarily reflect the views of the Inter-American Development Bank, its Board of Directors, or the countries they represent. Cataloging-in-Publication data provided by the Inter-American Development Bank Felipe Herrera Library Motivating the school community to rise up against climate change / Marina Robles, Emma Näslund-Hadley, María Clara Ramos, Juan Roberto Paredes. p. cm. Includes bibliographic references. 1. Climatic changes—Latin America.  2. Climatic changes—Caribbean Area.  3. Education— Latin America.  4. Education—Caribbean Area.  5. Community schools—Latin America.  6. Community schools—Caribbean Area.  I. Robles, Marina.  II. Näslund-Hadley, Emma.  III. Ramos, María Clara.  IV. Paredes. Juan Roberto.  V. Inter-American Development Bank. Education Division. IDB-BR-159 A school-centered educational initiative of the Inter-American Development Bank 2015
  • 3. Sustaining motivation Transforming your school Raising community interest Fostering collaboration BibliographySparking interest and gaining allies Monitoring and evaluating progress • Identifying who will participate • Surveying the school community • Analyzing the results • General recommendations • Particular recommendations for groups of stakeholders Contents of module 2
  • 4.
  • 5. 1 There is nothing more stimulating than deciding to improve the space in which one lives and works. In so doing, one can change the way one lives. Doing this alone, while possible, is extremely difficult. Doing it as a group is a great experience! Many traditional communities have social arrangements that facilitate collaborative work, such as indigenous communities in many Latin American and Caribbean villages. In Mexico this collective form of work is known as tequio; the inhabitants of a place come together to carry out the work, whether it be constructing a house for newlyweds, a church for the town, a collapsed bridge, or any other job that can be completed quickly and efficiently when done in collaboration. Would you like to initiate a similar adventure in your school? Photos: Asden Awards, Paola Molina
  • 6. 2 Transforming Beyond its curriculum, the school fosters the development of attitudes and values that improve the quality of life of all community members. It is an excellent place for learning how to organize and practice a participatory culture through projects that benefit everyone. Making the school an environmentally friendly space is the best way to educate students, as well as the larger school community (teachers, administrators, staff, parents) and beyond, on a new type of relationship that we must establish with nature. The learning capacity of children and adolescents is significant. They will learn much as they practice doing in the process of designing and implementing projects that transform the daily reality of their school. Meanwhile, by working to achieve the dream of a school that is more coherent and harmonious with nature, teachers and administrators may be inspired to transform their home lives, too. Achieving the tangible goals of transforming spaces and collaborating with others in new ways helps individuals recognize their power to transform their everyday conditions and construct a positive future. Confronting the challenges posed by climate change and other environmental problems in particular requires individuals to organize, collaborate, listen, dare to propose and carry out novel methods, and—ultimately—realize change. Box 1. Children making great changes The ability of youth and children to promote or carry out change processes and actions in their communities is evidenced by a growing number of stories. One example is their influence in the reduction of tobacco consumption in countries such as the United States. As children became better educated in the risks of smoking, their influence over parents who smoked was a trigger for change. Another interesting example occurred in several communities of El Salvador, where a group of national and international organizations allied to train groups of children in the prevention of disasters. Once children and adolescents are educated in the risks of particular activities, they play a significant role in identifying risk conditions and alerting adults to them. Such actions as a whole generate important changes in the culture and physical conditions of their environment (Mitchell, Tanner, and Haynes, 2009). your school
  • 7. 3 By their very nature, teachers and students have great potential to realize change. As classroom leaders, teachers are natural promoters and organizers of projects that will improve student well-being. And students, quick to learn, are excellent collaborators. Nevertheless, it is important to remember that projects of this type require significant administrative support and great tenacity. Those involved must plan, conciliate, motivate, and continually readjust according to what they learn along the way. Listening to others is the first and foremost recommendation for those assuming leadership. When everyone’s ideas are carefully heard— without regard for social, religious, racial, or other differences— the collaborative actions taken are given a firm foundation and a longstanding future. The initiative for projects of this nature may come from just one teacher or many, from a group of students, or even a combination of teachers and students. Aspirations for a better world encourage alliances among all stakeholders, so that little by little our schools may become role models for their surrounding communities. Photo: Asden Awards
  • 8. 4 Raising community Planning any project requires some initial steps. In our case, these steps depend on whether the school is under construction or is already in operation. If your community is in need of a new school, this is the perfect opportunity to foster not only students’ education but the entire community’s future well-being. An environmentally friendly school is a powerful vehicle of change: as it saves costs and improves educational outcomes, it also raises community awareness of the perils of climate change and other environmental problems, spurring change on a larger scale. Before embarking on your design and building stages, we suggest reviewing this manual as well as some of the additional sources provided. While, in some cases, building according to ecological principles can be more expensive, this is not always the case. Once up and running, any additional investment is recoverable in the short run; ecological schools quickly reap the benefits of smaller utility bills and increased efficiency. To this we must add the enormous educational value that construction of this type implies: improvements in the learning and work environments quickly translate into better outcomes. The first task in transforming an existing school is to make an initial assessment of the school and its community. It is important to first identify the possible project participants, as well as their levels of interest and environmental awareness. This will help you gauge and plan for the challenges and opportunities that are likely to arise. Similarly, it is highly recommended that you conduct a general assessment of school conditions. One option is to make a photographic record, identifying those sites that are problematic and those that could be used differently. This exercise may prove useful when the time comes to motivate the school community, as well as to evaluate changes once the project, or projects, are underway. We suggest a few ways to gauge the receptivity of the school community. Two surveys will help you discover which community members can help with the project, their opinions, and how willing they may be to enlist in tasks that you hope to propose: • Identifying potential participants and their roles (table 1) • Gauging community interest in creating a green school (table 2) interest
  • 9. 5 SCHOOLSCHOOL Identifying who these stakeholders are, what they do, and what roles they may or may not play in the project is an important first step. Before identifying stakeholders, you should know with some certainty what you seek to achieve in your project. In table 1 we propose a survey that can assist you in this particular exercise. Later, we will suggest how to apply the results of this survey to plan and recognize your allies and those that you will need to convince. Identifying who will participate By stakeholders, we mean the various people who are connected to the school: teachers, students, administrators (managers, office staff, accountants, and supervisors), maintenance staff, kitchen staff, parents, educational authorities, the surrounding community, and the local or municipal authorities. Even those people who sell products to the school, or civil society organizations that are part of the community, can turn into important allies and promoters of the project.
  • 10. 6 Table 1. Identifying potential stakeholders and their roles Stakeholders What role do they play in the school, and how many individuals are there? Roles they can play in the project: Why might these individuals favor the project? Why might they oppose the project? Students (if there is a diverse range of ages in the same school, it may be useful to distinguish among them) Preschool Primary Secondary High school Teachers Administrators (you may find it necessary to further divide this group by type of administrator) Directors Office staff Supervisors Accountants Maintenance staff Kitchen staff Parents (whether independent or organized in councils, conferences, and so on) Educational authorities Local or municipal authorities Others (local environmental organizations, neighbors of the school, neighboring schools, associations, institutions, or civil society organizations that support or finance projects of this nature. You could also consider a group of designers, architects, or engineers that could be interested in carrying out collaborative work with you)
  • 11. 7 Surveying the school community Knowing what the school community thinks is the best way to begin any project aimed at converting the school into an environmentally friendly space. Hence, it would be useful to carry out a brief survey that may be distributed to the whole school with the support of different groups, such as students or teachers interested in undertaking a project of this type. In table 2 we provide a sample survey, which you may adapt to the particular circumstances of your school by adding or eliminating questions. Your survey should be short, simple, and direct. The administration of the survey, and the simple act of inviting community members (students, teachers, and others) to complete it, is the initial step in forming and motivating a working team for the project. To invite others to answer the questions, give a short explanation of your objective and get to know their opinions and inputs on the possibility of turning the school into an environmentally friendly space. Such a space could be defined as one that saves energy, water, and other natural resources so that its ecological impact is as small as possible. You can distribute your questionnaire to the entire educational community—as if it were a census—or to only a sample of the school community, depending on the size of your school and the size of the team that will conduct the survey. Once you have distributed the survey and processed the responses, inform the community of the results—either through a posting on a wall newspaper or in daily meetings (such as weekly conferences, parent-teacher meetings, teachers’ meetings, in the classroom, and so on). If students participate in the survey, they will be interested in the results, which will be a good opportunity to begin motivating them to participate in the project. Photos: Asden Awards
  • 12. 8 Table 2. Gauging community interest in creating a green school Record whether the respondent is a student, teacher, administrator, or so on, but do not record his or her name. It is advisable that the survey be anonymous so the respondents feel free to express their true opinions. Make note of the name of the person that conducted the interview in case of any difficulty in interpreting the responses. Question Answer Why should the school concern itself with environmental issues? Do you think the school can play a part in solving the environmental problems of our area? Yes No If the answer is yes, ask in what way? If the answer is no, ask why not? Do you think your school could gradually transform itself into a green school or an environmentally friendly school? Yes No If the answer is yes, ask how? If the answer is no, ask why not? What effect could changes in the school have on the students, teachers, and families? None. A negative effect, because it will create more work. It may interest them, but they will not know what to do. It will motivate them to participate. Not sure. Why? What has already been done in the school, and what is the respondent’s opinion of it? Is there some activity proposed in the curriculum that could be connected to or that resembles the proposed transformation of the school into an environmentally friendly space? What environmental improvement initiatives exist or have existed in the past in the school? If any exist, are they effective? Yes No Why?
  • 13. 9 If they no longer exist, why were they not effective? They generated conflict within the school community. They were simply abandoned due to lack of interest. The directives lacked leadership. They lacked participation from parents. They were only intended to exist for some time. They were very effective but came to an end. Other reasons. Have you participated in or carried out any environmental improvement activities outside of school? Yes No Why? Reasons to change the school Would you be interested in changing some area of the school? Yes No If the response is yes, ask, how would you like to change it? If the answer is no, ask why not? If the answer is yes, continue with the following questions. Do you think it is possible to change it? Yes No Why? What is needed to achieve this change? Support from the school’s directors. Participation of the whole school. Organization by groups. Someone taking the initiative. Participation of parents. Financial support. Other. Would you be willing to start this change or help in its implementation? Yes No Why? Table 2. Gauging community interest in creating a green school, continued
  • 14. 10 Analyzing the results a. Organize the completed surveys by the different stakeholders who answered questions: students, teachers, and so forth. b. Tally responses to the multiple-choice questions to gauge how many students or teachers responded yes or no to any particular question. c. For open-ended questions (that is, those whose answers involved an individual opinion), note each of the most important ideas. Once these are collected, group those that are the same, similar, or complementary. d. Use table 3 to get some ideas on how to utilize the questionnaire responses. Each of these answers can assist you in your search for partners, allowing you to identify starting points and ideas for the work plan. Once the questionnaire has been administered, the results need to be organized and analyzed by making use of teams of teachers and students. Using a blackboard or projector, use table 3 and follow these steps:
  • 15. 11 Table 3. Analyzing the results of the survey Organize the surveys according to those surveyed: students, teachers, administrators, etc. Why should the school concern itself with environmental issues? Question: Do you think the school can play a part in solving the environmental problems of our area? Count the times the participants answered: Yes No List all the answers to these questions: In what way? Why not? Use the answers: How many people are natural partners, and what are their initial ideas on how the school can help ensure a safe environment? How many people are opposed, and what are possible ways to persuade them otherwise? Question: Do you think your school could gradually transform itself into a green school or an environmentally friendly school? Count the times the participants answered: Yes No List all the answers to these questions: How? Here, group together those ideas that are the same, similar, or complementary. Why not? Here, group together those ideas that are the same, similar, or complementary. Use the answers: Answers provide you with the first ideas on how to improve the school. Answers allow you to further explore any resistance by community members, as well as identify the main challenges in carrying out the project. Question: What effect could changes in the school have on students, teachers, and families? Count the times the participants answered: None. A negative effect, because it will create more work. It may interest them, but they will not know what to do. It will motivate them to participate. Not sure.
  • 16. 12 List all the answers to the question: Why? Use the answers: Answers allow you to identify the fears or expectations of becoming involved in a project of this nature, and to plan the best way of making use of this enthusiasm and breaking through the resistance. What has already been done in the school and what is the respondent’s opinion of it? Question: Is there some activity proposed in class that could be connected to or that resembles the proposed transformation of the school into an environmentally friendly space? List all the answers to the question. Answers provide you with a brainstorm of links between the school curriculum and ways to improve the school’s environmental performance. Question: What environmental improvement initiatives exist or have existed in the past in the school? List and organize all the answers provided Answers help you recall what has been done before and to understand how much the community remembers these actions. Question: If any exist, are they effective? Count the times the participants answered: Yes No List all the answers to the question. Why? (Applies to both answers) Use the answers: Answers allow you to identify which past projects are considered successes and which failures, and, as such, the problems to resolve. Question: If they no longer exist, why were they not effective? Count the times the participants answered: They generated conflict within the school community. They were simply abandoned due to lack of interest. The directives lacked leadership. They lacked the participation of parents. They were intended to exist only for a limited time. They were very effective but came to an end. Use the answers: Answers allow you to identify if past patterns are repeating themselves in current projects, and, as such, help plan a way to resolve possible obstacles. Table 3. Analyzing the results of the survey, continued
  • 17. 13 Question: Have you participated in or carried out any environmental improvement activities outside of school? Count the times the participants answered: Yes No List all the answers to these questions: Why? Why not? Use the answers: Answers help gauge the community’s environmental awareness. Reasons to change the school Question: Would you be interested in changing some area of the school? Count the times the participants answered: Yes No List all the answers to these questions: How would you like to change it? Why not? Use the answers: Answers help you recognize different visions of what your educational center could become. Answers help you understand either the level of comfort that the school community currently feels, or the amount of resistance or apathy, and, as such, the obstacles to consider in your work plan. Question: Do you think it is possible to change it? Count the times the participants answered: Yes No List all the answers to these questions: Why? Why not? Use the answers: Answers gauge the enthusiasm of the school community. Many respondents will let you know that your community is optimistic and open, while others may inform you that the community is fearful and somewhat resistant. Knowing this is very useful. Do not be discouraged: the resistant ones, once convinced, are the best partners. Table 3. Analyzing the results of the survey, continued
  • 18. 14 Question: What is needed to achieve this change? Count the times the participants answered: Support from the school’s directors. Participation of the whole school. Organization by groups. Someone taking the initiative. Participation of parents. Financial support. Other. Use the answers: Answers may provide some ideas on how to begin planning the project. Question: Would you be willing to start this change or help in its implementation? Count the times the participants answered: Yes No List all the answers to these questions: Why? Why not? Use the answers: Answers may provide you with an estimate of how many people are open to beginning work and how many will have to be convinced along the way. Table 3. Analyzing the results of the survey, continued
  • 19. 15 Sparking interest At this stage, you know the different types of individuals that make up the school community and what each of them thinks: some are optimistic and willing to work with you, others are less receptive, and still others are skeptical or resistant. Bring together the interested stakeholders and analyze the reasons why others may be skeptical or resistant. Try to get closer to the interested or the skeptical stakeholders to better understand their concerns and to gradually convince them. Remember, every single person can become a partner—it is a question of persistence, tenacity, and motivation. and gaining allies
  • 20. 16 Who are your allies, and how do you win over the doubters? Every one of the school’s problems will inevitably require its own analysis. In the various sections that make up this manual you will find recommendations for diagnosing problems, as well as numerous recommendations that will help you define and address them. Here we seek to offer some general tips for careful and participatory planning. In gathering your survey results, you will have gauged who will be easier to work with and who will need convincing. To better leverage the enthusiasm of all potential participants, again complete the first exercise (table 1), but this time add a new question (table 4).
  • 21. 17 Table 4. Raising awareness of common objectives Stakeholders What role do they play in the school, and how many individuals are there? Role they can play in the project Why might these individuals favor the project? Why might they oppose the project? How do you leverage their interest and raise awareness? Students (if there is a diverse range of ages in the same school, it may be useful to distinguish among them) Preschool Primary Secondary High school Teachers Administrators (you may find it necessary to further divide this group according to the type of administrator) Directors Office staff Supervisors Accountants Maintenance staff Kitchen staff Parents (whether independent or organized in conferences, councils, and so on) Educational authorities Local or municipal authorities Others (local environmental organizations, neighbors of the school, neighboring schools, foundations that lend support to these kinds of projects)
  • 22. 18 Fostering collaboration Generally speaking, school communities are inclined to projects of this nature. If there is resistance, it is likely related to financial concerns or past unsuccessful experiences in this school or another. Here, we offer some ideas that may help in this respect, especially the video on green schools discussed in the introduction of this manual. Important first steps would be to: • Plan a project with simple and feasible beginning stages and visible short-term benefits. • Proceed gradually, conducting a planning exercise to see the different angles of the problem to be resolved. • Involve various groups in the reflection and planning exercises for the coming stages, remembering that plans are neither static nor fixed but rather should be adjusted as the project advances and participants learn from the process. • Seek out the support and partnership of persons who exercise leadership in the school community. In some cases these individuals are older students, certain teachers that are favored by the kids, and so on. • Emphasize examples of similar projects that required community commitment more than financial expenditure. Select the most feasible options for the school, and approach groups that can offer advice or support in seeking financial or technical assistance. • Share materials such as videos and documentaries that relay the importance of participation by all groups and sectors of society in confronting environmental issues and climate change. Many such materials are available for free on the Internet. (You will likely find many sources using terms such as climate change, green schools, participation and the environment, and environmental education.) • Invite a researcher or environmentalist to lead a conference with the teachers and directors, in which, in addition to discussing environmental problems, he or she provides an overview of what schools and society can do to discover and promote solutions. • Visit a site that conducts ecological or sustainable management of its facilities, either in part or in full. Invite your teaching colleagues to conduct a brief investigation, with their students, into the possible transformations that can help the school become an environmentally friendly space.
  • 23. 19 Box 2. My street, a garden always green Some years ago, a 12-year-old-girl in Mexico City succeeded in making one of her ideas into a government program, named Mi Calle, un jardín siempreverde (“my street, a garden that is always green”). Isela Salas Juárez, who lived in a part of the city with very little space for gardens, decided it was possible to convert the city’s abandoned and forgotten spaces into green spaces for the children of her community. What she proposed was that, together with her friends and family, she could clear the ground, plow the land, design the landscape, and plant the seeds, and the city authorities could contribute the plants and other materials to improve the land. Mi calle, un jardín siempre verde Nosotros ponemos la planta; tú, las manos y el cuidado Mi calle puede ser: Una barrera contra el ruido Un freno a la contaminación Un captador de agua Un rincón de clima agradable Una invitación a caminar She presented this idea to her parents and teachers, and decided to visit the authorities responsible for the green areas of the city. Many regarded her as a naive girl who would lose her enthusiasm in time, but her persistence and tenacity led her to write to and lobby before various public officials explaining her initiative. Ultimately, Isela succeeded in leaving an indelible mark on the city. Now, although the program functions under a different name, several initiatives uphold the same principles that defined her idea: the government provides the facilities, the community does the work and maintenance, and more green areas have been established in Mexico City over time.
  • 24. 20 Sustaining motivation General recommendations These recommendations for sustaining interest and motivation in the school community or among the groups participating in the project are applicable and valid for any stage of the process: • Periodically acknowledge the participation and hard work of each member of the project, and express thanks and gratitude. • Dedicate time to explaining and listening to the concerns and suggestions of all the project’s participants. • Provide periodic updates on the project’s accomplishments, setbacks, and challenges, in such a way that the school community is an integral part of the project’s progress and decision making. • Ensure that the work environment is cordial and respectful at all times. • Maintain accessible information that reminds participants of the project’s objectives and goals, whether posted in a newspaper or in posters hung around the school. • As much as possible, involve the entire school community, and clearly reinforce everyone’s role in the project. • Distribute the workload, and trust in the autonomy and sufficiency of each team. • Establish partnerships with different groups and individuals that work in the school, and if possible, with others that can provide support from outside the educational center. • Celebrate successes and accomplishments, as small as they may be. • Evaluate each accomplishment according to the effort and work put in, not just the ultimate goal. • Stimulate groups of students to develop their own initiatives; their work and success are the best ways to motivate the rest of the school community. Particular recommendations for groups of stakeholders To gain the interest of students: • Hold discussions on the topic. • Promote investigation into ways the school can become green. • Encourage participation in the projects involved, offering extra credit. • Assign important projects that require responsibility, and reward students with public recognition for their work. • Invite students to participate in the design and development of artistic workshops related to the activities of the project (theater, music, photography, painting, poetry, dance, and so on) that result in a final product promoting the project’s aspirations and accomplishments. • Organize collaborative murals on the topic that bring together students from different grades or even different schools.
  • 25. 21 • Encourage groups of students to develop their own initiatives. To gain the interest of teachers, administrators, and other employees of the school: • Invite them to a conference to reflect on the topic, using videos or other materials to show the scope of environmental problems and the importance of the educational sector. • Show them the benefits that a project of this nature can offer (for example, improving overall quality of life with better workspaces, rest areas, and classrooms). • Invite a specialist or a group that works in the field to give a seminar or convene a conference on the topic. • Organize a motivational workshop whose central themes might include teamwork, organizational participation, the environment, and quality of life. • Invite them to be part of the initial diagnostics team. • Organize an opening project for the event, such as a party, dance, or fair, where you present the plan for the project. (You may also choose to invite educational or municipal authorities and parents.) • Hold artistic workshops based on the activities of the project (for example, workshops for plays, music, photography, painting, poetry, dance, and so on), whose result will be used in the project. To gain the interest of educational, municipal, and local authorities: • Invite them to see the facilities and to discuss your thoughts and changes. • Call together a discussion or reflection session on the topic, using videos or other materials that convey the scope of environmental issues and the importance of the educational sector in the building of solutions. • Analyze and look for synergy with environmental programs or plans that community authorities are already developing. To gain the interest of parents: • Invite them to a conference presented by a specialist on the topic. • Send a letter or notice of the initiatives that the school wishes to carry out. • Describe the benefits of having a green school: better learning and development conditions for their children, improved community conditions, creation of a society that is friendlier to the environment. • Encourage, with the help of students, parental participation in the project’s activities. • Offer parents an invitation, made by their children, to join the project.
  • 26. 22 Hold periodic meetings to present achievements and advances, analyze the challenges yet to be addressed, reflect together on experiences, and discuss how participants should adjust to changing circumstances. In the process: • Share with the entire school community the advances and challenges of the project. • Create a space or site that is open to comments by the public. This may be done using a wall newspaper where one can post cards or through an online blog, if the school has access to those mediums. Keep in mind that evaluating a project of this nature should not only involve the quantification of achieved goals. One of the most important aspects of such projects is documenting what is learned along the way, as this allows participants to improve the project while in progress. Challenges are inevitable, but performance is sure to improve as adjustments are made. Monitoring and evaluating progress A blog or diary of activities is a simple and attractive way to record what you have completed. Anyone can read it and contribute, although it is important to always assign responsibility for reviewing any daily or weekly changes to one person. Apart from registering the project’s advances, lessons, needs, and challenges, it is important to explicitly document people’s participation. To do so, you can establish the following questions or any others that your team considers important to guide your evaluation: • Has the number of people participating in the project increased? Who has joined? • In which activities are there more participants, and which require improvements? • What opinions do the participants express regarding the project, its tasks, and the advances made thus far? Do they feel satisfied with what they have done until this point? • Has the project overcome the resistance that was initially shown by the more skeptical community members?
  • 27. 23 • Clark, R. E. 2003. “Fostering the Work Motivation of Individuals and Teams.” Performance Improvement 42 (3): 21-29. http://cogtech.usc.edu • Durston, J. La participación comunitaria en la gestión de la escuela rural. CEPAL. http://www.educarchile.cl • Foundation for Environmental Education. “Ecoschools.” http://www.eco-schools.org/ • Mitchell, Tanner, and Haynes, 2009. Children as agents of change for Disaster Risk Reduction: Lessons from El Salvador and the Philippines. Children in a Climate Changing. www.childreninachangingclimate.org • Tobasura, A. I., and G. L. E. Sepúlveda. Lineamientos conceptuales y metodológicos para la evaluación de la participación en proyectos ambientales escolares. Colombia: Universidad de Caldas. http://lunazul.ucaldas.edu.co/ • Salas Juarez, I. 2012. Mi Calle un Jardín Siempre Verde. Project supported by the Environment Ministry of Mexico. http://www.sma.df.gob.mx/ Bibliography
  • 28. Marina Robles, Emma Näslund-Hadley, María Clara Ramos, and Juan Roberto Paredes Motivating the School Community to Rise Up against Climate Change Module 2 Rise Up Against Climate Change! A school-centered educational initiative of the Inter-American Development Bank 2015