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Madrid/Barcelona
February 10th 2011

                     1
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                  2
Winter market 2011




1.   Background

2.   Review top 5 European Leagues

3.   La Liga BBVA




                                     3
Background

         • Polarization environment: bigger difference between wealthy clubs
           and the rest, which suffer from financial downturn and
           management abuse from the past
         • Both teams with most wealthy ownership are in need to improve
           their position in the table (Chelsea and Manchester City)
Europe   • Bayern Munich and Inter Milan, which played last Champions
           League Final, have not reached expected performance at 1rst half
           of respective championships
         • 2010 summer market was 29% smaller than year before
         • Proliferation of injuries and low performance of some top players



         • First winter market with overseas owner at La Liga (Málaga &
           Racing Santander), both with bad sporting performance so far
         • Real Madrid in need to replace Higuain, injured for long time
Spain    • Atlético Madrid & Sevilla, with Champions League spot objective,
           below expectations on pitch results
         • First winter transfer window with no limitation for transfers among
           La Liga teams (before player with more than 5 games in La Liga
           could not be signed)



                                                            4
Winter market 2011




1.   Background

2.   Review top 5 European Leagues

3.   La Liga BBVA




                                     5
Total investment winter signings-
        Top 5 European Leagues

€Mio.

                                                           491

                                               +439%
                  328




                                      112


                2008/09              2009/10             2010/11




         Almost 500mio€ investment, 4 times higher than previous year
                     and the highest of the last 3 years

                                                             6
Winter transfer window vs summer-Total
       Europe


Mio€
                              1855                        Summer
          1713
                                                          Winter

                                                  1322



                                                         491
                 328
                                     112


           2008/09              2009/10             2010/11




                  Summer window is still the most active,
             although the importance vs winter has decreased

                                                              7
Winter window expenditure by league


Mio€

                      268



           187



                                      120


                                                      56   54
                            44   45
                 29                         25                       32
                                                 13                       18       17   15
                                                                8




                                 2008/09     2009/10       2010/11



   All top Euopean leagues* have significantly increase expenditure. Premier grows
  dramatically driven by signings by Chelsea, Liverpool & City. La Liga, in 4th position

* Except French Ligue 1                                                        8
Sign-ups by league


Nº. of players            84


                          33
         Loans

         Signings                     50

                                      21          36
                                                              31          30
                                                   8
                          51                                  11          14
                                      29          28
                                                              20          16




                    Lega Calcio still the league with highest player movement.
          La Liga, the one that brings least new players. Loan format still very popular

                                                                          9
Departures by league


                      159
Nº of players



         Loans        114    84
         Transfers

                                   48
                             61          42   41
                                    23
                                         25   24
                      45
                             23     25   17   17




                                              10
Net arrivals vs departures by league


Nº.of players




                                             -12          -11           -11



                                -34




                   -75




         Just like in 2010, teams have taken advantage of winter transfer window
                        to reduce the number of players in the squad


                                                                  11
Average acquisition cost per player and league*

    Mio€

                      5,37




                                              1,56         1,43
                                                                  1,06
                                                                               0,48




           Premier League has the highest cost per player, as it concentrates transfers
                    of highest value and 54% of total expenditure in Europe


* Calculation includes both players acquired and on loan
                                                                         12
Club European ranking on investment

Mio€

       89


                68



                          38         37
                                                 28        26
                                                                    21        19          17
                                                                                                    13



   Chelsea   Liverpool   Inter   Manchester Aston Villa   Genoa   Dnipro   Wolfsburg    Bayern   Sampdoria
                                    City                                                Munich




         Chelsea FC is back as heavy investor by bringing Torres and David Luiz.
  Liverpool reinvests collected money. Moratti gives Leonardo what he did not to Benítez


                                                                                   13
Top European teams investment ranking

       88,5                                                                     2009-10
Mio€
                                                                                2010-11

               67,5




                            38         37



                                            17

                                 8,0                   7,4
                      5,0                                    5   3
                                                 1,5                 1,5 2,8




       Chelsea is back to the top after long time. Barça signs again in winter.
          Real Madrid and Arsenal have not spent on signings (only loan)


                                                                           14
Barça vs Real Madrid winter signings track record



                           Cost     League                                Coste    League
     Season    Players     (mio€)   position   Season.   Players          (mio€)   position
                   -         -                           Cicinho            5         3º
     2005-06                          1º       2005-06
                                                                                   (-12 pts)
                                                         Cassano           5,5

                   -         -                            F.Gago           20
     2006-07                          1º
                                                                                      2º
                                               2006-07
                                                         G.Higuaín         10       (-1 pt)
               J.M Pinto    0,4       2º
     2007-08                                             Marcelo            6
                                    (-7 pts)
                                               2007-08      -               -         1º
                   -         -
     2008-09                          1º                 Huntelaar         20
                                                                                      3º
                                               2008-09   L.Diarra          20      (-12 pts)
     2009-10       -         -        1º                  Faubert         cesión
                                                                                      2º
                                               2009-10      -               -      (-5 pts)
     2010-11   Afellay       3        1º                                              2º
                                               2010-11   Adebayor         Cesión   (-7pts)




                      Barça signs for 2nd time in 6 years.
Real Madrid is traditionally more active than Barça at winter transfer window

                                                                     15
Top 10 teams in player sales

Mio€



         66



                    41
                              37
                                        26         26
                                                              23         22        20
                                                                                              13
                                                                                                        8



       Liverpool Newcastle Wolfsburg Sampdoria   Benfica   Sunderland   Genoa   Hoffenheim Espanyol Leverkusen




                     Liverpool leads sales ranking thanks to Torres transfer.
           A domino effect takes place as collected money is reinvested in new players.
           Espanyol joints top 10 as it sells Víctor Ruíz (Napoli) and Dídac Vilà (AC Milan)


                                                                                        16
Ranking top European teams in player sales

Mio€            66
                                                                            2009/10
                                                                            2010/11




            6            7
                             4   3
                     3               1 3   1 1   2




       Most of top European teams have not made any relevant player sales
                    at winter transfer window (except Liverpool)


                                                              17
Ranking net investment top European teams


Mio€
                                                                                                 2009-10
                                                                                                 2010-11
       88,5




                     33         31
                                            14
               8,0
                          2,2                    2,0 4,4          4,4   3   0,4 2,8          2

                                     -1,0                  -1,4                       -5,8




                                                                                         18
Teams with highest number of new players



Players

          10    10

                     7   7   7
                                 6   6   6   6
                                                 5   5        5   5




                                                         19
Teams with highest number of player exits


Players
           15
                    14

                               12
                                         11
                                                   10
                                                            9       9        9          9
                                                                                                 8         8      8




          Genoa   Udinese   Sampdoria   Chievo   Brescia   Inter   Milan   Palermo   Juventus Tottenham   Roma   Parma




                              Genoa is the highest rotation team in Europe,
                               as it leads both in player arrivals and exits

                                                                                                     20
Top 10 most expensive signings season 2010/11
€Mio

                                                                                                                         Winter
       59
                                                                                                                         Summer


                 41             40
                                             37
                                                          30              30              29
                                                                                                        27          25               25




  Fernando   Andy Carroll   David Villa   Edin Dzeko   Yaya Touré   Mario Balotelli   David Silva   Luis Suarez   Di Maria        David Luiz
   Torres




       5 out of 10 most expensive signings of the season have taken place at winter window.
                      Premier League monopolizes 8 out 10 of the transfers


                                                                                                             21
Top 10 most expensive signings winter 2011

€Mio


        59



                   41
                            37

                                       27          25
                                                              21        19         18            17
                                                                                                          11




       Torres    Carroll   Dzeko   Luis Suárez David Luiz   Darrent   Pazzini   Ranocchia Luiz Gustavo Giuliano
                                                             Bent




                                                                                            22
Headlines Europe (1 of 2)


 Top 5 European leagues have spent 491mio€ on winter transfers, +438% vs previous
  season

 With the exception of France, all leagues have significantly increase investment. UK
  Premiership is back on top and accounts for 54% of total investment. La Liga is
  placed 4th

 For one more season, player exits are higher than player arrivals. Lega Calcio is
  once again the one with highest rotation. La Liga is last in number of signings. Loan
  format maintains popularity

 Chelsea FC, which did not sign any players last winter, is back in action by bringing
  Torres (59mio€) and David Luiz (25mio€). Liverpool has reinvested income by
  signing Carroll (41mio€) and Luis Suárez (27mio€). Manchester City still in the show
  (Dzeko, 37mio€). Moratti gives Leonardo what he would not give to Benítez. Juande
  Ramos reaches top 10 in spending by investing 21mio€ in new players



                                                                   23
Headlines Europe (2 of 2)


 Barça signs again (Afellay, 3mio€) after 2 years with no winter arrivals. Real Madrid
  brings Adebayor in loan + purchase option format

 5 of 10 highest value signings of season 2010/11 have taken place at winter transfer
  window. Villa (Barça) & Di Maria (Real Madrid), the only non UK signings of current
  season top 10

 5 teams concentrate 50% of total European winter market (Chelsea, Liverpool, Inter
  Milan, Manchester City & Bayern Munich). All of them need to improve pitch results
  and enjoy wealthy financial situation

 Liverpool is the highest selling team (66mio€) as it transfers Torres & Babel. A
  domino effect takes place as most teams reinvest generated income in players.
  Espanyol appears in top 10 selling list by transferring Victor Ruiz & Didac Vilà
  (13mio€)




                                                                   24
Winter market 2011




1.   Background

2.   Review top 5 European Leagues

3.   La Liga BBVA




                                     25
Investment in player signings La Liga



Mio€




                          +384%


                                   31,67



                 8,25


                2009/10           2010/11




                                            26
La Liga player signings investment track record

Mio€
                                                                            65
                60

                                                                                                54




       36                                                         37
                                                                                                                      32
                                                                                      30

                                                        24
                          21


                                              12
                                    7                                                                        8




   1999/00    2000/01   2001/02   2002/03   2003/04   2004/05   2005/06   2006/07   2007/08   2008/09     2009/10   2010/11




               La Liga has multiplied by 4 in 2011 vs 2010 winter transfer window.
                        Winter 2011 is the 3rd highest of the last 10 years


                                                                                                     27
Winter vs summer transfer windows


Mio€
                            470                                Summer
                                                               Winter



           270                               262




                 54
                                                   32
                                   8

            2008-09          2009-10          2010-11




             Despite expenditure increase in winter 2011,
          summer transfer window is still the most important


                                                        28
La Liga signings by team

 Mio€


        11,5
                                                                               2009/10
                11,3
                                                                               2010/11

               8,0


                       5,5


                             3,0
                                   2,5
                                         1,3
                                               0,5   0,4   0,3




Málaga & Atlético Madrid lead the ranking of players spending teams with more than 11mio€
 each. Along with Sevilla they account for 90% of the investment. All of them in bad need of
          improvement of pitch results. Up to 11 teams have made no expenditure

                                                                     29
Top 10 signings La Liga winter 2011

€Mio   7,0




                  4,3

                            3,0       3,0       3,0
                                                           2,5        2,5       2,5

                                                                                               1,5
                                                                                                        1,3



       Elias    Juanfran   Afellay   Medel   Demichelis   Rakitic   Baptista   Dátolo        Camacho   Jonas




       Just like in 2010 (Salvio), Atlético Madrid has signed the highest value players.
                   The transfer of Afellay to Barça, the 3rd most expensive

                                                                                        30
Player sales value La Liga



Mio€
                                      28

                        +40%
               20




             2009/10                2010/11




                                              31
Player sales by team- La Liga


Mio€     12,5
                                                                                   2009/2010
                                                                                   2010/11

                              8,0


                  6,0


                        4,3
                                                    3,4
                                2,4                       2,5
                                        2,0
       1,2
                                              0,8
                0,5                   0,4                                    0,3




               Espanyol leads in income as it sells Víctor Ruíz (Nápoles)
        and Dídac Vilà (AC Milan). 3 teams account for 81% of total sales value.
                12 teams did not collect any money from player sales

                                                                    32
Net investment La Liga


€Mio
                                         4




                        -12




                       2009/10        2010/11




         As opposed to what happened in 2010, in 2011 winter window
               expenditure has been slightly higher than sale

                                                             33
Net investment by team- La Liga


€Mio

       11,5

              8,9




                    3,0

                          0,5   0,5


                                      -0,5
                                             -1,7

                                                    -3,9




                                                           -10,0




                                                                   34
Number of sign-ups La Liga

Nº of players
                                                  30


         Loans
                                                  14
         Signings                20


                                                    4
                                               Signings 0€
                                 14

                                                  16

                                 6

                              2009/10         2010/11



                  30 players have arrived to La Liga teams this winter.
          More than half of deals have been either loans or transfers free of cost


                                                                     35
Players that benefited from new transfer regulations

   %Players

               3/30

                                        Juanfran –
                                        18 games with Osasuna

                                        Juanito –
               10%                      6 games with Málaga

                                        Jefferson Montero –
                                        9 games with Villarreal


              2010/11




    Only 3 players (10% of total signings) have taken advantage
    of new regulation allowing to sign any players from La Liga

                                                            36
Number of player exits- La Liga


Nº of players                          41

                             34
         Loans

         Signings                      24
                             15




                             19        17



                           2009/10   2010/11




                                                   37
Net sign-ups vs exits- La Liga


Nº of players                  2009/10         2010/11
                                                  -1
                                                                               Loans

                                                                               Signings

                                 -13             -10




                                                 -11
                                 -1
                                -14




         Once again, the number of exits has been higher than the number of arrivals,
                      resulting in an average reduction of players squads

                                                                      38
Sign-ups by team- La Liga


Nº of players                                                                                             2009/10
                                                                                                          2010/11


            5




                3   3


                            2   2 2   2   2   2 2                                                 2


        1               1                           1   1   1 1   1   1 1   1 1   1 1   1   1 1       1




                                                                                            39
Sign-ups by team according to format


Nº of players

                5                                                                     Signings 0€
                                                                                      Loans
                1
                                                                                      Signings
                1
                     3   3

                     1
                             2   2   2   2   2

                3        3           1   1
                                                 1   1   1   1   1   1   1   1    1
                     2       2   2           2
                                     1   1       1   1   1   1   1   1   1    1   1




                                                                             40
Exits by team- La Liga


Nº of players                                                                                                            2009/10   2010/11


              7




                  5

                      4                                                                                     4

                          3 3       3   3       3       3                   3           3

          2                     2                   2           2       2       2   2       2

                                            1               1       1                           1 1   1 1       1    1    1




                                                                                                                41
Exits by team according to format


Nº of players
                7
                                                                                      Loans
                                                                                      Tranfers

                4
                     4

                     1   3   3   3   3   3

                                     1   1
                                             2   2   2   2   2
                             2   2
                3    3   3                   1   1       1
                                                                 1   1   1   1   1
                                     2   2           2       2
                             1   1           1   1       1       1   1   1   1   1




                                                                                 42
Net sign-ups vs exits by team- La Liga


Nº. of players




            1    1   1   1   1




                                    -1   -1   -1   -1   -1   -1




                                                                  -2        -2   -2   -2   -2




                                                                       43
Headlines Liga BBVA (1 of 2)



 La Liga has invested 32mio€ in new player transfers, which is 4 times more than
  year before

 Transfers by Malaga, Atlético Madrid & Sevilla monopolize an astonishing 90% of the
  investment at La Liga. All of them need to improve pitch results

 Up to 11 have not spent any cent in player transfers. Hercules and Getafe have not
  brought any single player, not even in loan format

 Atlético Madrid has brought the most expensive players (Elías and Juanfran). Afellay
  signing by Barça is the third highest at La Liga




                                                                  44
Headlines La Liga (2 de 2)

 Racing Santander new owner, Ali Syed, completes club purchase last minute and
  has only time to bring Giovani Dos Santos on loan

 Espanyol is the highest selling team with 12,5mio€ revenue, followed by Sevilla
  (6mio€) and Osasuna (4,3mio€). All together concentrate el 81% of La Liga player
  sales. Up to 12 teams have not conducted any player sales

 30 new players have been brought at winter transfer window, of which 18 have been
  loans or free signings. Only 3 players have benefited from new regulation that allows
  signing any players from La Liga irregardless the number of games played with
  previous team
 Just like in other European leagues, the number of player exits has been higher than
  the number of arrivals, resulting in a decrease of the average number of players in
  the squad
 Málaga is the highest rotation team, both in number of arrivals (5) and exits (7).
  Hércules and Getafe did not use winter transfer market at all


                                                                    45
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 46
Participation of players signed in summer- La Liga

                          %Players




                                           47%
                                                                                                  32%




                                         2009/10                                                2010/11




         Just one third of summer signings has played more than 50% of minutes,
                                 clearly below last year

* % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20
                                                                                                          47
Ranking usage of new players 2010/11

    % players*

           4/6
           66%

                   4/8   1/2    1/2
                   50% 50% 50% 5/11
                               45% 2/5 2/5  2/5
                                    40% 40% 40% 3/9                       1/3     3/10
                                                                                         2/7   1/4    2/8
                                                                    33% 33%
                                                                                  30%
                                                                                         28%                1/5   1/5   1/5
                                                                                                25% 25%                       1/6
                                                                                                            20% 20% 20%             1/7
                                                                                                                                          1/9
                                                                                                                              16%
                                                                                                                                    14%
                                                                                                                                          11%




           Real Madrid is the team that takes best advantage of summer signings.
                                     Malaga, the least

* % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20
                                                                                                                        48
Ranking usage of new players 2009/10


         % players*

                        €Mio
                         5/5

                        100%   7/8

                               87%
                                     2/3   6/9
                                                 3/5
                                     66% 66%           4/7   4/7
                                                 60% 57% 57%         2/4   3/6   2/4   4/8
                                                                   50% 50% 50% 50%           5/12 3/8
                                                                                                        1/3   2/6
                                                                                             41% 37%     2/6     3/10

                                                                                                     33% 33% 33% 33%    1/4
                                                                                                                              2/11
                                                                                                                        25%
                                                                                                                              18%
                                                                                                                                     0/5

                                                                                                                                     0%




* % players signed or on loan in summer 2009 that played more than
  50% of the minutes during first half of tournament
                                                                                                                        49
Participation of top 10 European signings 2010/11*
%Minutes

       89%
                       86%
                                       83%              81%
                                                                       73%

                                                                                       60%              58%

                                                                                                                         43%

                                                                                                                                       30%
                                                                                                                                                  25%




       Villa       Ibrahimovic       Di Maria          Touré           Silva         Gourcuff        Ramires            Kolarov     Mascherano Balotelli




               David Villa is the most fielded player of top 10 most expensive of last summer.
                            Di Maria plays 83% of minutes. Mascherano only 30%.
                            Balotelli, the expensive signing with least participation
   * Only top 10 most expensive. Includes minutes played at domestic competition with data from following match days:
   Liga BBVA 22, Premier League 26 , Calcio 24 and League 1 22                                                                 50
Participation of top 10 La Liga signings 2010-11*
%Minutes
           89%
                          85%             83%             83%

                                                                          68%            67%
                                                                                                    58%



                                                                                                                30%
                                                                                                                            20%
                                                                                                                                       12%



           Villa        Carvalho        Di Maria          Ozil          Khedira         Soldado   Filipe Luis Mascherano   Adriano   Pedro León




                                3 out of 10 most expensive signings of last summer
                                have played less than one third of minutes available

   * Only top 10 most expensive. Includes minutes played at La Liga until match day 2
                                                                                                                      51
Participation signings summer 2010



                    Partidos   Minutos   Partidos
Club    Jugador                                     Goles   Coste
                    jugados    Jugados    titular
        Khedira       19        1355       15        0       14

          Ozil        22        1643       20        5       15

        Di Maria      22        1638       20        5       25

       Pedro León     10         248        0        0       10

        Canales        4         104        1        0       6

       Carvalho20     20        1682       19        2       8

          Villa       21        1775       21        14      40

        Adriano        8         391        4        0      11,5
       Mascherano     14         594        7        0       22




                                                      52
Ranking field players with highest participation


% minutes played*



       100%            100%             100%      100%    99%        98%
                                                                                 95%            95%




    C.Ronaldo          Iraola          Bruno      Lora   X.Prieto   Torrejón   Henrique        Carlos
                                      Soriano                                                  Garcia




Cristiano Ronaldo, the only striker that has played 100% of minutes possible

 * % minutes played up to La Liga match day #22
                                                                                          53
Ranking teams with highest number of key players*
       Nº. of key players*

        11
                     10
                                    9             9
                                                              8           8
                                                                                       7          7          7         7          7          7          7
                                                                                                                                                                  6             6          6              6
                                                                                                                                                                                                                     5
                                                                                                                                                                                                                              4
                                                                                                                                                                                                                                        3




                                                                                                                      Osasuna




                                                                                                                                                       Getafe
                                                                        R.Santander




                                                                                                                                Deportivo
                                                                                      Sporting




                                                                                                                                                                                                                    Málaga
                                                                                                                                                                                                         Zaragoza
                                                             Espanyol




                                                                                                            Almería




                                                                                                                                                                                          Levante
                                  Real Madrid




                                                                                                                                                                              At.Bilbao
                                                Villarreal




                                                                                                                                                                Atlético M.
                     R.Sociedad
        Barcelona




                                                                                                 Mallorca




                                                                                                                                                                                                                                       Valencia
                                                                                                                                                                                                                             Sevilla
                                                                                                                                            Hércules



Barça is the team with most stable line-up, as 11 players have participated in 70% of
                 minuts or more. Valencia, the least stable (only 3)
 * Key players: have played more than 70% of minutes until match day 20 of La Liga 2010/11
                                                                                                                                                                                                    54
Number of players* fielded by team

         Nº. of players *

         32

                  28         28
                                         27
                                                    26        26         26        26
                                                                                              25         25
                                                                                                                       24       24
                                                                                                                                          23
                                                                                                                                                     22         22       22           22           22        22
                                                                                                                                                                                                                         21
                                         Espanyol




                                                                         Levante




                                                                                                                                Osasuna




                                                                                                                                                                                                   Almería
                                                                                                                                                     Atlético
                                                                                                                       Racing




                                                                                                                                                                Getafe




                                                                                                                                                                                                             Barcelona
                                                                                                                                          Mallorca
                             Deportivo




                                                    Sevilla




                                                                                   Valencia




                                                                                                                                                                                      R.Sociedad
         Málaga




                                                                                              Hercules




                                                                                                                                                                                                                         Zaragoza
                                                              Athletic




                                                                                                                                                                         Villarreal
                  Sporting




                                                                                                         Real Madrid




Bad sporting performance has provoked that Málaga is the team that has used more players of La
                   Liga. On the opposite side, Zaragoza (the highest in 2010)

  * Players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011
                                                                                                                                                                            55
Participation of home grown players by team


     % players*


      15
              14
                      13     13


                                      9
                                             8       8       8       8
                                                                             7
                                                                                    6
                                                                                            5       5    5   5
                                                                                                                 4
                                                                                                                      2
                                                                                                                          1   1
                                                                                                                                  0




     Basque country teams are the most active in home grown players utilization.
        Almería is the only team that has not fielded any home grown player
* Home grown players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011
                                                                                                                 56
Manager changes at top 5 European leagues


   Number of
   Managers sacked                                                    2009/10
                                 12                                   2010/11



                                      7   7
                                              5   5
                                                      4
                                                          3   3            3
                                                                  2




    Lega Calcio is still the league which replaces more managers during the season,
                  followed by la Liga. Less replacements than last year

Data 2009/10: up to 31/01/2010
Data 2010/11: up to 08/02/2011                                        57
Headlines La Liga on going season review (1 of 2)

 La Liga teams have not used much the players which arrived in summer. Just one
  third of new players have played more than 50% of available minutes (vs 50% in
  2009/10)

 Real Madrid is the team that takes most advantage of new players. 4 out of 6 new
  players have played more than 50% of minutes (Di Maria 83%). On the opposite side,
  only 1 out of 9 new players brought by Málaga played more than 50% of minutes

 Barça takes maximum advantage of David Villa, fielding him on 89% of minutes.
  Opposite situation with Mascherano, which only participated in 30% of minutes

 Pedro León (Real Madrid) is the signing least profitable of top 10 most expensive of
  last summer, as he has only played 12% of minutes available
 Cristiano Ronaldo is the only strike of La Liga that has played 100% of the minutes.
  The other field players that also participated in 100% of minutes are Iraola (Athletic),
  Bruno (Villarreal), Xabi Prieto (Real Sociedad) and Lora (Sporting)



                                                                     58
Headlines La Liga on going season review (2 of 2)


 Barça is the team with most stable line-up, as 11 players have played more than
  70% of the minutes. On the opposite side, only 3 players from Valencia have played
  more than 70% of the minutes

 Málaga is the team utilizing the highest number of players (32), in search of pitch
  results improvement. On the other side, Zaragoza (only 21)

 Basque country teams are the ones fielding highest number of home grown players
  (Real Sociedad 15, Athletic Bilbao 14). Almería, not even one. Guardiola (13) fields
  more home grown players at Barça than Mourinho (5) at Real Madrid

 The number of managers sacked during the season has decreased vs last year. Italy
  is still the country with highest number of managers sacked (7). Spain is second with
  5 managers sacked so far




                                                                    59
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 60
European Football Table 2010/11


1.   Top 5 European leagues combined

2.   Top scorers




                                        61
Points achieved: top 10 Europe




                                 62
Points achieved: worst 10




                            63
Points achieved at home: top 10




                                  64
Points achieved at home: worst 10




                                    65
Points achieved away: Top 10




                               66
Points achieved away: worst 10




                                 67
Average goals scored: Top 10




                               68
Average goals scored: worst 10




                                 69
Average goals scored at home: top 10

          Average                       HOME                  Avge

       goals favour   Pt   Played   W    D     L   Gf    Ga    Gf

 1 Real Madrid        27     9      9    0     0   30    5    3,3

 2 Barcelona          25    10      8    1     1   28    7    2,8

 3 M. United          28    10      9    1     0   27    6    2,7

 4 Arsenal            18     9      6    0     3   22    11   2,4

 5 Stuttgart          10     9      3    1     5   22    16   2,4

 6 Villarreal         28    10      9    1     0   24    5    2,4

 7 Dortmund           19     8      6    1     1   18    4    2,3

 8 Chelsea            19     8      6    1     1   18    4    2,3

 9 B. Munich          20     9      6    2     1   20    6    2,2

10 Juventus           15     9      4    3     2   20    16   2,2




                                                    70
Average goals scored at home: worst 10




                                 71
Average goals scored away: Top 10




                                    72
Average goals scored away: worst 10




                                 73
Average goals conceeded: Top 10




                                  74
Average goals conceeded: worst 10




                                75
Average goals conceeded at home: Top 10




                                76
Average goals conceeded at home: worst 10




                                77
Average goals conceeded away: Top 10




                                78
Average goals conceeded away: worst 10




                                79
Goal difference: Top 10




                          80
Goal difference: worst 10




                            81
Goal difference at home: Top 10




                                  82
Goal difference at home: worst 10




                                    83
Goal difference away: Top 10




                               84
Goal difference away: worst 10




                                 85
Goal profitability: Top 10




                             86
Position repeat 2010-11 vs 2009-10




                                     87
Average goals per game by league


Goals

                                                                        2009/10
               3,14
                                                                        2010/11
        2,77                 2,78   2,86
                      2,64                 2,70
                                                  2,57
                                                         2,35   2,43
                                                                       2,32




                                                                88
European Football Table 2010/11


1.   Top 5 European leagues combined

2.   Top scorers




                                        89
Top scorers top 5 European leagues 2010/11



       C. Ronaldo          24          D. Berbatov          19         Cavani         18   M.Gómez       16        M. Sow           16
       Messi               24          C. Tévez             18         Di Natale      16   Cissé         15        Nenê             13
       Villa               14          A. Carroll           11         Eto’o          15   T. Gekas      14        Y. El-Arabi      11
       Llorente            13          K. Nolan             10         Di Vaio        14   S. Lakic      11        K. Gameiro       11
       G. Rossi            12          D. Bent              10         Ibrahimovic    13   D. Ya Konan   10        Gervinho         10
       Pedro               12          Drogba               10         Matri          13   Raúl          10        M. Maïga          9
       Nilmar              10          V.Der Vaart          10         Borriello      10   Dzeko         10        I. Brown          9
       Trézéguet           9           Torres                9         Quagliarella    9   Schürrle      10        D. Payet          8
       Aduriz              8           Elmander              9         Pastore         9   A. Vidal       9        Lisandro López    8
       Negredo             8           Malouda               9         Pazzini         8   L.Barrios      9        G. Pujol          8




                  La Liga and Premier League display exciting fights for top scoring position.
                           Top 2 scorers have scored more than 50% of 3rd scorer .
                   Messi and Cristiano Ronaldo on track to fight for European Golden Boot

Match day:
La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25
                                                                                                              90
Top 10 players by goal efficacy


   Minutes x goal



                                                                                                                116,8
                                                                                    107,6    109,5    111,8
                                                                           103,8
                                                                   94,1
                                   81,6            82,5
                   71,2




                 Messi         M. Gómez         Cristiano       Berbatov   M. Sow   Cavani   Tévez   Cisse    Di Natale
                                                Ronaldo




                                  Messi is by far the most effective striker in Europe,
                                          scoring one goal every 71 minutes
Match day:
La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25
                                                                                                     91
Headlines European Football Table (1 of 2)

 FC Barcelona leads for 2nd consecutive year European Football Table, with an
  astonishing 91,23% of points achieved. Borussia Dormund reaches 2n position with
  84,31%, with Real Madrid right after (84,21%)

 4 La Liga teams are among the top 10 of Europe by points achieved (FC Barcelona,
  Real Madrid, Villarreal y Valencia)


 Barça is undisputable leader in most of table types, including points achieved away,
  (only European team with 100%), goals scored (general and away). It is also the
  European team which concedes less goals per match (general and away) and the
  one with the most favourable goal difference (general and away)


 Real Madrid is the best European team at home. It is the only one that has won all
  the games, the top scorer and has the best goal difference


 Villarreal (3rd) and Espanyol (4th) show among the best European teams at home


                                                                  92
Headlines European Football Table (2 of 2)

 6 teams from La Liga are among the worst in terms of goals scored away (Racing,
  Osasuna, Sporting, Deportivo, Zaragoza and Hércules)

 La Liga gets confirmed as the most predictable tournament in Europe, as it is the
  only one where top 2 positions (FC Barcelona and Real Madrid) are taken by same
  teams year on year. German Bundesliga is one more year the most unpredictable

 La Liga, with 2,78 goals per game on average, is the 2nd top scorer, just behind
  German Bundesliga (3,14)

 Goal battle between Messi and Cristiano Ronaldo at La Liga competes with the one
  among Berbatov and Tévez at English Premiership. In both cases distance to 3rd
  scorer is more than 50%. Golden Boot of 2011 will very likely come from La Liga

 Leo Messi is the most effective scorer as on top of being best scorer, it scores a goal
  every 71 minutes (vs Mario Gómez 81,6 and Cristiano Ronaldo 82,5)



                                                                    93
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 94
Conclusions FTR 2011, winter market (1 of 3)

 Top 5 European leagues together have spent almost 500mio€ at winter transfer
  window, 4 times more than in 2010. English Premiership has monopolized 54% of the
  investment . La Liga BBVA has invested 32mio€ (vs 8mio€ in 2010)

 Astonishing expenditure seems paradoxical under current economy climate and
  could be explained by the following reasons:
    1. Polarization: figures are reached by few clubs that do not have financial issues.
       5 teams concentrate 50% of total investment in Europe and 3 teams concentrate
       89% of investment in Spain
    2. Level of expenditure in Europe at summer transfer window was unusually low
    3. Teams with high sporting aspirations are not at the top and sign new players to
       improve pitch results (ie Chelsea, Liverpool, Inter de Milán, Bayern Munich,
       Atlético Madrid)

 Chelsea FC is the highest spending team, followed by Liverpool. Opposite to other
  transfer windows, this time most of the income has been reinvested by selling teams
  to buy new players (domino effect)


                                                                   95
Conclusions FTR 2011, winter market (2 of 3)

 Liverpool has been the highest selling team in Europe. Espanyol shows in top 10 of
  Europe as the highest selling team in Spain

 At La Liga, Málaga is the highest spending team and the one with highest player
  circulation. Atlético Madrid is again a top spending team at winter transfer window
  (Elías most expensive signing at La Liga)

 30 players have been registered by La Liga teams. Loans and cost zero signings have
  been massively adopted in Europe (more than 50% at La Liga). One more time player
  exits are higher than arrivals at top 5 European leagues. Only 3 players (10%) have
  benefited from new regulation at La Liga (no restriction on number of games)

 Up to 11 La Liga teams have made no financial investment in transfers. Hércules
  and Getafe have not participated at winter transfer window at all

 Profitability of new player signings has decreased. Just one third of La Liga summer
  signings has played more than half of minutes (vs 47% en 2010)



                                                                 96
Conclusions FTR 2011, winter market (3 of 3)

 Real Madrid is La Liga team which takes most advantage of players brought in
  summer. Barça takes full advantage of David Villa but not of Mascherano. Cristiano
  Ronaldo is the only striker that has played 100% of minutes

 Barça is the team with most stable line-up; Valencia, the least stable. Málaga has
  fielded 32 different players (the most) and Zaragoza 21 (the least). Real Sociedad and
  Athletic Bilbao field the highest number of home grown players; Almeria fields none

 The number of sacked players has decreased vs last season

 Barça is the best team at European Football Table for 2nd consecutive year, leading
  most of table types. Real Madrid is the strongest team at home. 4 Spanish teams
  among top 10 of Europe (+Villarreal and Valencia)

 Dominance of Barça and Real at La Liga is worryingly increasing, as it is the only
  league where top 2 teams in the table are the same year on year

 Messi is ahead at one on one goal battle with Cristiano Ronaldo, as he scores every
  71 minutes (vs C. Ronaldo 82,5)

                                                                   97
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 98
About Football Transfer Review


             Football Transfer Review by Prime Time Sport provides
             relevant data and insightful and independent analysis on the
Mission
             variables that influence squad designs and player transfers at
             main European Clubs, with special focus on Spanish La Liga



             • 2 versions published every year, related to Summer and
               Winter transfer markets
             • Combines content produced by Prime Time Sport and
               content from other relevant football industry studies
Content      • The objective is to combine the available data in a way that
               helps to come-up with insightful analysis, rather than the
               publication of the information itself
             • Addressed to both football industry professionals and those
               that follow it with special interest



                                                       99
Technical sheet

                 • Data included refer to main division of la Liga and the other top 4
                   European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1)
                 • Transfer data only include fix amounts, except when bonuses have been
                   made public (50% achievement considered)
                 • Year to year comparisons refer to winter market only, unless otherwise
                   indicated
Specifications   • Includes transfers that took place until January 31st 2010
                 • Transfer data are gross of agent commissions or revenue share with
                   other stake holders
                 • Sign-up means new player arrivals (not total number of registered
                   players) and Exits players leaving the team (even if on loan)
                 • European Football Table has been assembled considering 1sr half of the
                   season at top 5 European leagues



                   • Director: Bruno Batlle
    Team           • Analyst: Valeria López
                   • Collaborates: ESADE



                                                                     100
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 101
List of home grown players by team


         Team                                                Home grown players

       Almería                                                          -

                               Amorebieta, G.Iraizoz, Gurpegui, Iraola, Iturraspe, Iñigo Pérez, F.Llorente, Muniain,
        Athletic
                                              Susaeta, Ustaritz, Ion Vélez, Aurtenetxe , Eriza, Ibai

        Atlético                             Antonio López, De Gea, Koke, Domínguez, Mario Suárez

                                 Fontás, Bojan, Busquets, Iniesta, Jeffren, Messi, Nolito, Pedrito, Piqué, Puyol,
      Barcelona
                                                              Thiago, Valdes, Xavi

       Deportivo                                     Dioni, Juan DL, Laure, Rochela, Seoane

                          Álvaro Vázquez, David López, Baena, Chica, Corominas, David Garcia, Didac Vilà, Galán,
       Espanyol
                                     Javi López, Javi Márquez, Jordi Amat, Victor Ruiz, Manu Molina

        Getafe                                                  Adrián Sardinero

                                       Edu Ramos, Jesús Gámez, Juanito, Juanmi, Manolo Gaspar, Recio,
        Málaga
                                                      Francisco Portillo, Manu Torres
                                      Cendrós, Crespí, Lluis Martí, Nsue, Tomás Pina, Ramis, Sergi Enrich,
       Mallorca
                                                         Victor Casadesús, Kevin Garcia

       Osasuna                         Josetxo, Kike Sola, Flaño, Monreal, Oier, Puñal, Ruper, Annunziata




* Up to La Liga match day 20                                                                     102
List of home grown players by team

        Team                                               Home grown players

        Racing                        Bolado, Cristian F, Edu Bedia, Julián Luque, Munitis, Ramon Arcas


      R. Madrid                             Arbeloa, Granero, Casillas, Juan Carlos Pérez, Morata


        Sevilla                    Alfaro, Capel, Javi Varas, Jose Carlos, Luna, Jesús Navas, Rodri, Perotti

                                  Canella, Jorge G, Jose Angel, Landeira, Lora, Luis Morán, Sergio Alvárez,
       Sporting
                                                  Nacho Cases, Guillermo Mendes Pereiro

       Levante                                      Hector Rodas, Iborra, Juafran, Mono


       Valencia                               Albelda, Guaita, Isco, D.Navarro, Pablo Hernández


      Hércules                                                  Kiko Femenía

                           Bruno Soriano, Joan Oriol, Mario Gaspar, Matilla, Jefferson Montero, Santi Cazorla,
      Villarreal
                                                              Mussachio
                               Aguirretxe, Ansotegi, Carlos Martinez, Elustondo, Estrada, Griezman, Illarmendi,
     R.Sociedad
                                Labaka, Llorente, Aranburu, Markel B, Mikel G, Viguera, Xabi Prieto, Zurutuza

      Zaragoza                                          Ander Herrera, Kevin Lacruz




* Up to La Liga match day 20                                                                      103
Premiere of home grown players at La Liga 2010/11

  Team                Home grown players              Team               Home grown players

 Almería                           -                 Racing            Julián Luque, Ramón Arcas


 Athletic            , Aurtenetxe , Eriza, Ibai     R. Madrid          Juan Carlos Pérez, Morata


 Atlético                          -                  Sevilla                      -


Barcelona                        Nolito              Sporting    Nacho Cases, Guillermo Mendes Pereiro


Deportivo          Dionisio Emmanuel “Dioni”         Levante              Sergio Abad “Mono”

                  Álvaro Vázquez, David López,
Espanyol                                             Valencia       Francisco Román Alarcón “Isco”
                          Manu Molina

 Getafe                  Adrián Sardinero           Hércules                       -


 Málaga         Jose Luis Garcia del Pozo “Recio”   Villarreal                     -


Mallorca                   Kevin Garcia             R.Sociedad                     -


Osasuna                     Annunziata              Zaragoza                       -




  * Up to La Liga match day 20                                                   104
League table La Liga
                Liga BBVA
                      Table   PTS   PJ   G    E   P    GF   GC
         1 FC Barcelona       52    19   17   1   1    61   11

         2 Real Madrid        48    19   15   3   1    47   17

         3 Villarreal         39    19   12   3   4    38   20

         4 Valencia           37    19   11   4   4    29   20

         5 Espanyol           34    19   11   1   7    25   25

         6 At. Madrid         30    19   9    3   7    31   23

         7 At. Bilbao         29    19   9    2   8    29   31

         8 Getafe             27    19   8    3   8    28   29

         9 Mallorca           27    19   8    3   8    23   24

        10 Sevilla FC         26    19   8    2   9    26   31

        11 R. Sociedad        25    19   8    1   10   29   31

        12 Hércules           22    19   6    4   9    22   28

        13 Deportivo          21    19   5    6   8    15   26

        14 Racing             20    19   5    5   9    15   26

        15 Osasuna            18    19   4    6   9    17   25

        16 Málaga             17    19   5    2   12   24   41

        17 Sporting           16    19   3    7   9    17   27

        18 Zaragoza           16    19   3    7   9    17   32

        19 Levante            15    19   4    3   12   19   30

        20 Almería            14    19   2    8   9    17   32




                                                                 105
League table Premier League
            Premier League                   TOTAL
                     Table   PTS   PJ   G      E     P    GF   GC
         1 M. United         37    17   10     7     0    38   16

         2 M. City           35    19   10     5     4    28   16

         3 Arsenal           35    18   11     2     5    37   20

         4 Chelsea           31    18   9      4     5    32   15

         5 Tottenham         30    18   8      6     4    27   23

         6 Bolton W          29    19   7      8     4    32   25

         7 Sunderland        27    19   6      9     4    21   20

        11 Blackpool         25    17   7      4     6    26   30

         8 Stoke City        24    18   7      3     8    23   22

         9 Newcastle         22    18   6      4     8    28   29

        10 Liverpool         22    18   6      4     8    22   24

        12 West Bromwich     22    18   6      4     8    24   31

        13 Blackburn         22    19   6      4     9    23   30

        14 Everton           21    18   4      9     5    20   21

        15 Aston Villa       20    18   5      5     8    20   30

        16 Wigan Athletic    19    18   4      7     7    15   29

        17 Birmingham        18    17   3      9     5    17   20

        18 Fulham            16    18   2     10     6    17   23

        19 West Ham          16    19   3      7     9    19   32

        20 Wolverhampton     15    18   4      3     11   19   32




                                                                    106
League table Lega Calcio




                           107
League table Bundesliga




                          108
League table Ligue 1
                    Ligue 1                  Total
                     Table    PTS   PJ   G    E      P    GF   GC
          Lille               32    18   8    8      2    33   21

        2 PSG                 31    19   8    7      4    30   21

        3 Stade Rennes        31    19   8    7      4    18   12

        4 Lyon                31    19   8    7      4    26   21

        5 Marseille           29    19   7    8      4    27   17

        6 Saint-Étienne       29    19   7    8      4    26   20

        7 Brest               28    19   7    7      5    20   15

        8 Bordeaux            27    19   6    9      4    24   21

        9 Toulouse            27    19   8    3      8    21   20

       10 Montpellier         27    19   7    6      6    15   19

       11 Sochaux             25    19   7    4      8    29   23

       12 Lorient             25    19   7    4      8    22   24

       13 Nancy               25    18   7    4      7    21   26

       14 Auxerre             23    19   4    11     4    25   22

       15 Nice                23    19   5    8      6    14   18

       16 Valenciennes        22    19   5    7      7    21   21

       17 Monaco              19    19   3    10     6    19   20

       18 Caen                18    18   4    6      8    17   26

       19 Lens                16    18   3    7      8    17   32

       20 Arles                8    19   1    5      13   10   36




                                                                    109
Football Transfer Review 2011, winter market


1.     Winter 2011 transfer window top 5 European leagues

2.     La Liga on going season review

3.     European Football Table 2010/11

4.     Conclusions

5.     Annexes
       – About Football Transfer Review

       – Tables

       – About Prime Time Sport




                                                 110
Prime Time Sport Business Areas


      Football            Image rights                        Marketing

      Players                                            Sponsorship projects
                        Sponsors recruitment             management for top
   representation
                                                               brands
    Young talent             Positioning
                                                               Sports rights
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                                                                exploitation

Club player transfers     Press relations
                                                        Strategic consultancy

    Club revenue               Brand
                                                           Football Transfer
    development             creation lab*
                                                               Review*

Strategic consultancy   Events management
                                                               Headhunting


                                               *Study and methodology
                                               exclusive to Prime Time Sport



                                                                  111
Mission and USP’s


            To inspire and help clients to maximize value around their
            professional sport practice and their sport related activities.
            Prime Time Sport develops selected strategic consultancy and
 Mission
statement
            business development projects with sports entities, sports
            rights holders, athletes and large corporations that leverage
            sport relationship to develop effective and unique marketing
            plans



            1.   Independence and objectivity
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 USP’s
            3.   Global high profile contacts network
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                                                           112
Contact details Prime Time Sport

                                 Esteve Calzada
                                       CEO
                            esteve.calzada@ptsport.tv
      blog: www.estevecalzada.com twitter: www.twitter.com/estevecalzada

                                              Bruno Batlle
                                     Director de Fútbol y Marketing
                                        bruno.batlle@ptsport.tv

                                               Valeria López
                                                PR Manager
                                          valeria.lopez@ptsport.tv

                                                    Luiz Rocha
                                                    CEO Brasil
                                                                            Prime Time Sport Brasil
                                              luiz.rocha@ptsport.tv   Av. Barao Homem de Melo, 4500/405
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                                                                               113

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Football Transfer Review 2011-Winter Market. English version

  • 2. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 2
  • 3. Winter market 2011 1. Background 2. Review top 5 European Leagues 3. La Liga BBVA 3
  • 4. Background • Polarization environment: bigger difference between wealthy clubs and the rest, which suffer from financial downturn and management abuse from the past • Both teams with most wealthy ownership are in need to improve their position in the table (Chelsea and Manchester City) Europe • Bayern Munich and Inter Milan, which played last Champions League Final, have not reached expected performance at 1rst half of respective championships • 2010 summer market was 29% smaller than year before • Proliferation of injuries and low performance of some top players • First winter market with overseas owner at La Liga (Málaga & Racing Santander), both with bad sporting performance so far • Real Madrid in need to replace Higuain, injured for long time Spain • Atlético Madrid & Sevilla, with Champions League spot objective, below expectations on pitch results • First winter transfer window with no limitation for transfers among La Liga teams (before player with more than 5 games in La Liga could not be signed) 4
  • 5. Winter market 2011 1. Background 2. Review top 5 European Leagues 3. La Liga BBVA 5
  • 6. Total investment winter signings- Top 5 European Leagues €Mio. 491 +439% 328 112 2008/09 2009/10 2010/11 Almost 500mio€ investment, 4 times higher than previous year and the highest of the last 3 years 6
  • 7. Winter transfer window vs summer-Total Europe Mio€ 1855 Summer 1713 Winter 1322 491 328 112 2008/09 2009/10 2010/11 Summer window is still the most active, although the importance vs winter has decreased 7
  • 8. Winter window expenditure by league Mio€ 268 187 120 56 54 44 45 29 25 32 13 18 17 15 8 2008/09 2009/10 2010/11 All top Euopean leagues* have significantly increase expenditure. Premier grows dramatically driven by signings by Chelsea, Liverpool & City. La Liga, in 4th position * Except French Ligue 1 8
  • 9. Sign-ups by league Nº. of players 84 33 Loans Signings 50 21 36 31 30 8 51 11 14 29 28 20 16 Lega Calcio still the league with highest player movement. La Liga, the one that brings least new players. Loan format still very popular 9
  • 10. Departures by league 159 Nº of players Loans 114 84 Transfers 48 61 42 41 23 25 24 45 23 25 17 17 10
  • 11. Net arrivals vs departures by league Nº.of players -12 -11 -11 -34 -75 Just like in 2010, teams have taken advantage of winter transfer window to reduce the number of players in the squad 11
  • 12. Average acquisition cost per player and league* Mio€ 5,37 1,56 1,43 1,06 0,48 Premier League has the highest cost per player, as it concentrates transfers of highest value and 54% of total expenditure in Europe * Calculation includes both players acquired and on loan 12
  • 13. Club European ranking on investment Mio€ 89 68 38 37 28 26 21 19 17 13 Chelsea Liverpool Inter Manchester Aston Villa Genoa Dnipro Wolfsburg Bayern Sampdoria City Munich Chelsea FC is back as heavy investor by bringing Torres and David Luiz. Liverpool reinvests collected money. Moratti gives Leonardo what he did not to Benítez 13
  • 14. Top European teams investment ranking 88,5 2009-10 Mio€ 2010-11 67,5 38 37 17 8,0 7,4 5,0 5 3 1,5 1,5 2,8 Chelsea is back to the top after long time. Barça signs again in winter. Real Madrid and Arsenal have not spent on signings (only loan) 14
  • 15. Barça vs Real Madrid winter signings track record Cost League Coste League Season Players (mio€) position Season. Players (mio€) position - - Cicinho 5 3º 2005-06 1º 2005-06 (-12 pts) Cassano 5,5 - - F.Gago 20 2006-07 1º 2º 2006-07 G.Higuaín 10 (-1 pt) J.M Pinto 0,4 2º 2007-08 Marcelo 6 (-7 pts) 2007-08 - - 1º - - 2008-09 1º Huntelaar 20 3º 2008-09 L.Diarra 20 (-12 pts) 2009-10 - - 1º Faubert cesión 2º 2009-10 - - (-5 pts) 2010-11 Afellay 3 1º 2º 2010-11 Adebayor Cesión (-7pts) Barça signs for 2nd time in 6 years. Real Madrid is traditionally more active than Barça at winter transfer window 15
  • 16. Top 10 teams in player sales Mio€ 66 41 37 26 26 23 22 20 13 8 Liverpool Newcastle Wolfsburg Sampdoria Benfica Sunderland Genoa Hoffenheim Espanyol Leverkusen Liverpool leads sales ranking thanks to Torres transfer. A domino effect takes place as collected money is reinvested in new players. Espanyol joints top 10 as it sells Víctor Ruíz (Napoli) and Dídac Vilà (AC Milan) 16
  • 17. Ranking top European teams in player sales Mio€ 66 2009/10 2010/11 6 7 4 3 3 1 3 1 1 2 Most of top European teams have not made any relevant player sales at winter transfer window (except Liverpool) 17
  • 18. Ranking net investment top European teams Mio€ 2009-10 2010-11 88,5 33 31 14 8,0 2,2 2,0 4,4 4,4 3 0,4 2,8 2 -1,0 -1,4 -5,8 18
  • 19. Teams with highest number of new players Players 10 10 7 7 7 6 6 6 6 5 5 5 5 19
  • 20. Teams with highest number of player exits Players 15 14 12 11 10 9 9 9 9 8 8 8 Genoa Udinese Sampdoria Chievo Brescia Inter Milan Palermo Juventus Tottenham Roma Parma Genoa is the highest rotation team in Europe, as it leads both in player arrivals and exits 20
  • 21. Top 10 most expensive signings season 2010/11 €Mio Winter 59 Summer 41 40 37 30 30 29 27 25 25 Fernando Andy Carroll David Villa Edin Dzeko Yaya Touré Mario Balotelli David Silva Luis Suarez Di Maria David Luiz Torres 5 out of 10 most expensive signings of the season have taken place at winter window. Premier League monopolizes 8 out 10 of the transfers 21
  • 22. Top 10 most expensive signings winter 2011 €Mio 59 41 37 27 25 21 19 18 17 11 Torres Carroll Dzeko Luis Suárez David Luiz Darrent Pazzini Ranocchia Luiz Gustavo Giuliano Bent 22
  • 23. Headlines Europe (1 of 2)  Top 5 European leagues have spent 491mio€ on winter transfers, +438% vs previous season  With the exception of France, all leagues have significantly increase investment. UK Premiership is back on top and accounts for 54% of total investment. La Liga is placed 4th  For one more season, player exits are higher than player arrivals. Lega Calcio is once again the one with highest rotation. La Liga is last in number of signings. Loan format maintains popularity  Chelsea FC, which did not sign any players last winter, is back in action by bringing Torres (59mio€) and David Luiz (25mio€). Liverpool has reinvested income by signing Carroll (41mio€) and Luis Suárez (27mio€). Manchester City still in the show (Dzeko, 37mio€). Moratti gives Leonardo what he would not give to Benítez. Juande Ramos reaches top 10 in spending by investing 21mio€ in new players 23
  • 24. Headlines Europe (2 of 2)  Barça signs again (Afellay, 3mio€) after 2 years with no winter arrivals. Real Madrid brings Adebayor in loan + purchase option format  5 of 10 highest value signings of season 2010/11 have taken place at winter transfer window. Villa (Barça) & Di Maria (Real Madrid), the only non UK signings of current season top 10  5 teams concentrate 50% of total European winter market (Chelsea, Liverpool, Inter Milan, Manchester City & Bayern Munich). All of them need to improve pitch results and enjoy wealthy financial situation  Liverpool is the highest selling team (66mio€) as it transfers Torres & Babel. A domino effect takes place as most teams reinvest generated income in players. Espanyol appears in top 10 selling list by transferring Victor Ruiz & Didac Vilà (13mio€) 24
  • 25. Winter market 2011 1. Background 2. Review top 5 European Leagues 3. La Liga BBVA 25
  • 26. Investment in player signings La Liga Mio€ +384% 31,67 8,25 2009/10 2010/11 26
  • 27. La Liga player signings investment track record Mio€ 65 60 54 36 37 32 30 24 21 12 7 8 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 La Liga has multiplied by 4 in 2011 vs 2010 winter transfer window. Winter 2011 is the 3rd highest of the last 10 years 27
  • 28. Winter vs summer transfer windows Mio€ 470 Summer Winter 270 262 54 32 8 2008-09 2009-10 2010-11 Despite expenditure increase in winter 2011, summer transfer window is still the most important 28
  • 29. La Liga signings by team Mio€ 11,5 2009/10 11,3 2010/11 8,0 5,5 3,0 2,5 1,3 0,5 0,4 0,3 Málaga & Atlético Madrid lead the ranking of players spending teams with more than 11mio€ each. Along with Sevilla they account for 90% of the investment. All of them in bad need of improvement of pitch results. Up to 11 teams have made no expenditure 29
  • 30. Top 10 signings La Liga winter 2011 €Mio 7,0 4,3 3,0 3,0 3,0 2,5 2,5 2,5 1,5 1,3 Elias Juanfran Afellay Medel Demichelis Rakitic Baptista Dátolo Camacho Jonas Just like in 2010 (Salvio), Atlético Madrid has signed the highest value players. The transfer of Afellay to Barça, the 3rd most expensive 30
  • 31. Player sales value La Liga Mio€ 28 +40% 20 2009/10 2010/11 31
  • 32. Player sales by team- La Liga Mio€ 12,5 2009/2010 2010/11 8,0 6,0 4,3 3,4 2,4 2,5 2,0 1,2 0,8 0,5 0,4 0,3 Espanyol leads in income as it sells Víctor Ruíz (Nápoles) and Dídac Vilà (AC Milan). 3 teams account for 81% of total sales value. 12 teams did not collect any money from player sales 32
  • 33. Net investment La Liga €Mio 4 -12 2009/10 2010/11 As opposed to what happened in 2010, in 2011 winter window expenditure has been slightly higher than sale 33
  • 34. Net investment by team- La Liga €Mio 11,5 8,9 3,0 0,5 0,5 -0,5 -1,7 -3,9 -10,0 34
  • 35. Number of sign-ups La Liga Nº of players 30 Loans 14 Signings 20 4 Signings 0€ 14 16 6 2009/10 2010/11 30 players have arrived to La Liga teams this winter. More than half of deals have been either loans or transfers free of cost 35
  • 36. Players that benefited from new transfer regulations %Players 3/30 Juanfran – 18 games with Osasuna Juanito – 10% 6 games with Málaga Jefferson Montero – 9 games with Villarreal 2010/11 Only 3 players (10% of total signings) have taken advantage of new regulation allowing to sign any players from La Liga 36
  • 37. Number of player exits- La Liga Nº of players 41 34 Loans Signings 24 15 19 17 2009/10 2010/11 37
  • 38. Net sign-ups vs exits- La Liga Nº of players 2009/10 2010/11 -1 Loans Signings -13 -10 -11 -1 -14 Once again, the number of exits has been higher than the number of arrivals, resulting in an average reduction of players squads 38
  • 39. Sign-ups by team- La Liga Nº of players 2009/10 2010/11 5 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 39
  • 40. Sign-ups by team according to format Nº of players 5 Signings 0€ Loans 1 Signings 1 3 3 1 2 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 40
  • 41. Exits by team- La Liga Nº of players 2009/10 2010/11 7 5 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 41
  • 42. Exits by team according to format Nº of players 7 Loans Tranfers 4 4 1 3 3 3 3 3 1 1 2 2 2 2 2 2 2 3 3 3 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 42
  • 43. Net sign-ups vs exits by team- La Liga Nº. of players 1 1 1 1 1 -1 -1 -1 -1 -1 -1 -2 -2 -2 -2 -2 43
  • 44. Headlines Liga BBVA (1 of 2)  La Liga has invested 32mio€ in new player transfers, which is 4 times more than year before  Transfers by Malaga, Atlético Madrid & Sevilla monopolize an astonishing 90% of the investment at La Liga. All of them need to improve pitch results  Up to 11 have not spent any cent in player transfers. Hercules and Getafe have not brought any single player, not even in loan format  Atlético Madrid has brought the most expensive players (Elías and Juanfran). Afellay signing by Barça is the third highest at La Liga 44
  • 45. Headlines La Liga (2 de 2)  Racing Santander new owner, Ali Syed, completes club purchase last minute and has only time to bring Giovani Dos Santos on loan  Espanyol is the highest selling team with 12,5mio€ revenue, followed by Sevilla (6mio€) and Osasuna (4,3mio€). All together concentrate el 81% of La Liga player sales. Up to 12 teams have not conducted any player sales  30 new players have been brought at winter transfer window, of which 18 have been loans or free signings. Only 3 players have benefited from new regulation that allows signing any players from La Liga irregardless the number of games played with previous team  Just like in other European leagues, the number of player exits has been higher than the number of arrivals, resulting in a decrease of the average number of players in the squad  Málaga is the highest rotation team, both in number of arrivals (5) and exits (7). Hércules and Getafe did not use winter transfer market at all 45
  • 46. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 46
  • 47. Participation of players signed in summer- La Liga %Players 47% 32% 2009/10 2010/11 Just one third of summer signings has played more than 50% of minutes, clearly below last year * % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20 47
  • 48. Ranking usage of new players 2010/11 % players* 4/6 66% 4/8 1/2 1/2 50% 50% 50% 5/11 45% 2/5 2/5 2/5 40% 40% 40% 3/9 1/3 3/10 2/7 1/4 2/8 33% 33% 30% 28% 1/5 1/5 1/5 25% 25% 1/6 20% 20% 20% 1/7 1/9 16% 14% 11% Real Madrid is the team that takes best advantage of summer signings. Malaga, the least * % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20 48
  • 49. Ranking usage of new players 2009/10 % players* €Mio 5/5 100% 7/8 87% 2/3 6/9 3/5 66% 66% 4/7 4/7 60% 57% 57% 2/4 3/6 2/4 4/8 50% 50% 50% 50% 5/12 3/8 1/3 2/6 41% 37% 2/6 3/10 33% 33% 33% 33% 1/4 2/11 25% 18% 0/5 0% * % players signed or on loan in summer 2009 that played more than 50% of the minutes during first half of tournament 49
  • 50. Participation of top 10 European signings 2010/11* %Minutes 89% 86% 83% 81% 73% 60% 58% 43% 30% 25% Villa Ibrahimovic Di Maria Touré Silva Gourcuff Ramires Kolarov Mascherano Balotelli David Villa is the most fielded player of top 10 most expensive of last summer. Di Maria plays 83% of minutes. Mascherano only 30%. Balotelli, the expensive signing with least participation * Only top 10 most expensive. Includes minutes played at domestic competition with data from following match days: Liga BBVA 22, Premier League 26 , Calcio 24 and League 1 22 50
  • 51. Participation of top 10 La Liga signings 2010-11* %Minutes 89% 85% 83% 83% 68% 67% 58% 30% 20% 12% Villa Carvalho Di Maria Ozil Khedira Soldado Filipe Luis Mascherano Adriano Pedro León 3 out of 10 most expensive signings of last summer have played less than one third of minutes available * Only top 10 most expensive. Includes minutes played at La Liga until match day 2 51
  • 52. Participation signings summer 2010 Partidos Minutos Partidos Club Jugador Goles Coste jugados Jugados titular Khedira 19 1355 15 0 14 Ozil 22 1643 20 5 15 Di Maria 22 1638 20 5 25 Pedro León 10 248 0 0 10 Canales 4 104 1 0 6 Carvalho20 20 1682 19 2 8 Villa 21 1775 21 14 40 Adriano 8 391 4 0 11,5 Mascherano 14 594 7 0 22 52
  • 53. Ranking field players with highest participation % minutes played* 100% 100% 100% 100% 99% 98% 95% 95% C.Ronaldo Iraola Bruno Lora X.Prieto Torrejón Henrique Carlos Soriano Garcia Cristiano Ronaldo, the only striker that has played 100% of minutes possible * % minutes played up to La Liga match day #22 53
  • 54. Ranking teams with highest number of key players* Nº. of key players* 11 10 9 9 8 8 7 7 7 7 7 7 7 6 6 6 6 5 4 3 Osasuna Getafe R.Santander Deportivo Sporting Málaga Zaragoza Espanyol Almería Levante Real Madrid At.Bilbao Villarreal Atlético M. R.Sociedad Barcelona Mallorca Valencia Sevilla Hércules Barça is the team with most stable line-up, as 11 players have participated in 70% of minuts or more. Valencia, the least stable (only 3) * Key players: have played more than 70% of minutes until match day 20 of La Liga 2010/11 54
  • 55. Number of players* fielded by team Nº. of players * 32 28 28 27 26 26 26 26 25 25 24 24 23 22 22 22 22 22 22 21 Espanyol Levante Osasuna Almería Atlético Racing Getafe Barcelona Mallorca Deportivo Sevilla Valencia R.Sociedad Málaga Hercules Zaragoza Athletic Villarreal Sporting Real Madrid Bad sporting performance has provoked that Málaga is the team that has used more players of La Liga. On the opposite side, Zaragoza (the highest in 2010) * Players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011 55
  • 56. Participation of home grown players by team % players* 15 14 13 13 9 8 8 8 8 7 6 5 5 5 5 4 2 1 1 0 Basque country teams are the most active in home grown players utilization. Almería is the only team that has not fielded any home grown player * Home grown players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011 56
  • 57. Manager changes at top 5 European leagues Number of Managers sacked 2009/10 12 2010/11 7 7 5 5 4 3 3 3 2 Lega Calcio is still the league which replaces more managers during the season, followed by la Liga. Less replacements than last year Data 2009/10: up to 31/01/2010 Data 2010/11: up to 08/02/2011 57
  • 58. Headlines La Liga on going season review (1 of 2)  La Liga teams have not used much the players which arrived in summer. Just one third of new players have played more than 50% of available minutes (vs 50% in 2009/10)  Real Madrid is the team that takes most advantage of new players. 4 out of 6 new players have played more than 50% of minutes (Di Maria 83%). On the opposite side, only 1 out of 9 new players brought by Málaga played more than 50% of minutes  Barça takes maximum advantage of David Villa, fielding him on 89% of minutes. Opposite situation with Mascherano, which only participated in 30% of minutes  Pedro León (Real Madrid) is the signing least profitable of top 10 most expensive of last summer, as he has only played 12% of minutes available  Cristiano Ronaldo is the only strike of La Liga that has played 100% of the minutes. The other field players that also participated in 100% of minutes are Iraola (Athletic), Bruno (Villarreal), Xabi Prieto (Real Sociedad) and Lora (Sporting) 58
  • 59. Headlines La Liga on going season review (2 of 2)  Barça is the team with most stable line-up, as 11 players have played more than 70% of the minutes. On the opposite side, only 3 players from Valencia have played more than 70% of the minutes  Málaga is the team utilizing the highest number of players (32), in search of pitch results improvement. On the other side, Zaragoza (only 21)  Basque country teams are the ones fielding highest number of home grown players (Real Sociedad 15, Athletic Bilbao 14). Almería, not even one. Guardiola (13) fields more home grown players at Barça than Mourinho (5) at Real Madrid  The number of managers sacked during the season has decreased vs last year. Italy is still the country with highest number of managers sacked (7). Spain is second with 5 managers sacked so far 59
  • 60. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 60
  • 61. European Football Table 2010/11 1. Top 5 European leagues combined 2. Top scorers 61
  • 62. Points achieved: top 10 Europe 62
  • 64. Points achieved at home: top 10 64
  • 65. Points achieved at home: worst 10 65
  • 67. Points achieved away: worst 10 67
  • 69. Average goals scored: worst 10 69
  • 70. Average goals scored at home: top 10 Average HOME Avge goals favour Pt Played W D L Gf Ga Gf 1 Real Madrid 27 9 9 0 0 30 5 3,3 2 Barcelona 25 10 8 1 1 28 7 2,8 3 M. United 28 10 9 1 0 27 6 2,7 4 Arsenal 18 9 6 0 3 22 11 2,4 5 Stuttgart 10 9 3 1 5 22 16 2,4 6 Villarreal 28 10 9 1 0 24 5 2,4 7 Dortmund 19 8 6 1 1 18 4 2,3 8 Chelsea 19 8 6 1 1 18 4 2,3 9 B. Munich 20 9 6 2 1 20 6 2,2 10 Juventus 15 9 4 3 2 20 16 2,2 70
  • 71. Average goals scored at home: worst 10 71
  • 72. Average goals scored away: Top 10 72
  • 73. Average goals scored away: worst 10 73
  • 76. Average goals conceeded at home: Top 10 76
  • 77. Average goals conceeded at home: worst 10 77
  • 78. Average goals conceeded away: Top 10 78
  • 79. Average goals conceeded away: worst 10 79
  • 82. Goal difference at home: Top 10 82
  • 83. Goal difference at home: worst 10 83
  • 85. Goal difference away: worst 10 85
  • 87. Position repeat 2010-11 vs 2009-10 87
  • 88. Average goals per game by league Goals 2009/10 3,14 2010/11 2,77 2,78 2,86 2,64 2,70 2,57 2,35 2,43 2,32 88
  • 89. European Football Table 2010/11 1. Top 5 European leagues combined 2. Top scorers 89
  • 90. Top scorers top 5 European leagues 2010/11 C. Ronaldo 24 D. Berbatov 19 Cavani 18 M.Gómez 16 M. Sow 16 Messi 24 C. Tévez 18 Di Natale 16 Cissé 15 Nenê 13 Villa 14 A. Carroll 11 Eto’o 15 T. Gekas 14 Y. El-Arabi 11 Llorente 13 K. Nolan 10 Di Vaio 14 S. Lakic 11 K. Gameiro 11 G. Rossi 12 D. Bent 10 Ibrahimovic 13 D. Ya Konan 10 Gervinho 10 Pedro 12 Drogba 10 Matri 13 Raúl 10 M. Maïga 9 Nilmar 10 V.Der Vaart 10 Borriello 10 Dzeko 10 I. Brown 9 Trézéguet 9 Torres 9 Quagliarella 9 Schürrle 10 D. Payet 8 Aduriz 8 Elmander 9 Pastore 9 A. Vidal 9 Lisandro López 8 Negredo 8 Malouda 9 Pazzini 8 L.Barrios 9 G. Pujol 8 La Liga and Premier League display exciting fights for top scoring position. Top 2 scorers have scored more than 50% of 3rd scorer . Messi and Cristiano Ronaldo on track to fight for European Golden Boot Match day: La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25 90
  • 91. Top 10 players by goal efficacy Minutes x goal 116,8 107,6 109,5 111,8 103,8 94,1 81,6 82,5 71,2 Messi M. Gómez Cristiano Berbatov M. Sow Cavani Tévez Cisse Di Natale Ronaldo Messi is by far the most effective striker in Europe, scoring one goal every 71 minutes Match day: La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25 91
  • 92. Headlines European Football Table (1 of 2)  FC Barcelona leads for 2nd consecutive year European Football Table, with an astonishing 91,23% of points achieved. Borussia Dormund reaches 2n position with 84,31%, with Real Madrid right after (84,21%)  4 La Liga teams are among the top 10 of Europe by points achieved (FC Barcelona, Real Madrid, Villarreal y Valencia)  Barça is undisputable leader in most of table types, including points achieved away, (only European team with 100%), goals scored (general and away). It is also the European team which concedes less goals per match (general and away) and the one with the most favourable goal difference (general and away)  Real Madrid is the best European team at home. It is the only one that has won all the games, the top scorer and has the best goal difference  Villarreal (3rd) and Espanyol (4th) show among the best European teams at home 92
  • 93. Headlines European Football Table (2 of 2)  6 teams from La Liga are among the worst in terms of goals scored away (Racing, Osasuna, Sporting, Deportivo, Zaragoza and Hércules)  La Liga gets confirmed as the most predictable tournament in Europe, as it is the only one where top 2 positions (FC Barcelona and Real Madrid) are taken by same teams year on year. German Bundesliga is one more year the most unpredictable  La Liga, with 2,78 goals per game on average, is the 2nd top scorer, just behind German Bundesliga (3,14)  Goal battle between Messi and Cristiano Ronaldo at La Liga competes with the one among Berbatov and Tévez at English Premiership. In both cases distance to 3rd scorer is more than 50%. Golden Boot of 2011 will very likely come from La Liga  Leo Messi is the most effective scorer as on top of being best scorer, it scores a goal every 71 minutes (vs Mario Gómez 81,6 and Cristiano Ronaldo 82,5) 93
  • 94. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 94
  • 95. Conclusions FTR 2011, winter market (1 of 3)  Top 5 European leagues together have spent almost 500mio€ at winter transfer window, 4 times more than in 2010. English Premiership has monopolized 54% of the investment . La Liga BBVA has invested 32mio€ (vs 8mio€ in 2010)  Astonishing expenditure seems paradoxical under current economy climate and could be explained by the following reasons: 1. Polarization: figures are reached by few clubs that do not have financial issues. 5 teams concentrate 50% of total investment in Europe and 3 teams concentrate 89% of investment in Spain 2. Level of expenditure in Europe at summer transfer window was unusually low 3. Teams with high sporting aspirations are not at the top and sign new players to improve pitch results (ie Chelsea, Liverpool, Inter de Milán, Bayern Munich, Atlético Madrid)  Chelsea FC is the highest spending team, followed by Liverpool. Opposite to other transfer windows, this time most of the income has been reinvested by selling teams to buy new players (domino effect) 95
  • 96. Conclusions FTR 2011, winter market (2 of 3)  Liverpool has been the highest selling team in Europe. Espanyol shows in top 10 of Europe as the highest selling team in Spain  At La Liga, Málaga is the highest spending team and the one with highest player circulation. Atlético Madrid is again a top spending team at winter transfer window (Elías most expensive signing at La Liga)  30 players have been registered by La Liga teams. Loans and cost zero signings have been massively adopted in Europe (more than 50% at La Liga). One more time player exits are higher than arrivals at top 5 European leagues. Only 3 players (10%) have benefited from new regulation at La Liga (no restriction on number of games)  Up to 11 La Liga teams have made no financial investment in transfers. Hércules and Getafe have not participated at winter transfer window at all  Profitability of new player signings has decreased. Just one third of La Liga summer signings has played more than half of minutes (vs 47% en 2010) 96
  • 97. Conclusions FTR 2011, winter market (3 of 3)  Real Madrid is La Liga team which takes most advantage of players brought in summer. Barça takes full advantage of David Villa but not of Mascherano. Cristiano Ronaldo is the only striker that has played 100% of minutes  Barça is the team with most stable line-up; Valencia, the least stable. Málaga has fielded 32 different players (the most) and Zaragoza 21 (the least). Real Sociedad and Athletic Bilbao field the highest number of home grown players; Almeria fields none  The number of sacked players has decreased vs last season  Barça is the best team at European Football Table for 2nd consecutive year, leading most of table types. Real Madrid is the strongest team at home. 4 Spanish teams among top 10 of Europe (+Villarreal and Valencia)  Dominance of Barça and Real at La Liga is worryingly increasing, as it is the only league where top 2 teams in the table are the same year on year  Messi is ahead at one on one goal battle with Cristiano Ronaldo, as he scores every 71 minutes (vs C. Ronaldo 82,5) 97
  • 98. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 98
  • 99. About Football Transfer Review Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis on the Mission variables that influence squad designs and player transfers at main European Clubs, with special focus on Spanish La Liga • 2 versions published every year, related to Summer and Winter transfer markets • Combines content produced by Prime Time Sport and content from other relevant football industry studies Content • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest 99
  • 100. Technical sheet • Data included refer to main division of la Liga and the other top 4 European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered) • Year to year comparisons refer to winter market only, unless otherwise indicated Specifications • Includes transfers that took place until January 31st 2010 • Transfer data are gross of agent commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) • European Football Table has been assembled considering 1sr half of the season at top 5 European leagues • Director: Bruno Batlle Team • Analyst: Valeria López • Collaborates: ESADE 100
  • 101. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 101
  • 102. List of home grown players by team Team Home grown players Almería - Amorebieta, G.Iraizoz, Gurpegui, Iraola, Iturraspe, Iñigo Pérez, F.Llorente, Muniain, Athletic Susaeta, Ustaritz, Ion Vélez, Aurtenetxe , Eriza, Ibai Atlético Antonio López, De Gea, Koke, Domínguez, Mario Suárez Fontás, Bojan, Busquets, Iniesta, Jeffren, Messi, Nolito, Pedrito, Piqué, Puyol, Barcelona Thiago, Valdes, Xavi Deportivo Dioni, Juan DL, Laure, Rochela, Seoane Álvaro Vázquez, David López, Baena, Chica, Corominas, David Garcia, Didac Vilà, Galán, Espanyol Javi López, Javi Márquez, Jordi Amat, Victor Ruiz, Manu Molina Getafe Adrián Sardinero Edu Ramos, Jesús Gámez, Juanito, Juanmi, Manolo Gaspar, Recio, Málaga Francisco Portillo, Manu Torres Cendrós, Crespí, Lluis Martí, Nsue, Tomás Pina, Ramis, Sergi Enrich, Mallorca Victor Casadesús, Kevin Garcia Osasuna Josetxo, Kike Sola, Flaño, Monreal, Oier, Puñal, Ruper, Annunziata * Up to La Liga match day 20 102
  • 103. List of home grown players by team Team Home grown players Racing Bolado, Cristian F, Edu Bedia, Julián Luque, Munitis, Ramon Arcas R. Madrid Arbeloa, Granero, Casillas, Juan Carlos Pérez, Morata Sevilla Alfaro, Capel, Javi Varas, Jose Carlos, Luna, Jesús Navas, Rodri, Perotti Canella, Jorge G, Jose Angel, Landeira, Lora, Luis Morán, Sergio Alvárez, Sporting Nacho Cases, Guillermo Mendes Pereiro Levante Hector Rodas, Iborra, Juafran, Mono Valencia Albelda, Guaita, Isco, D.Navarro, Pablo Hernández Hércules Kiko Femenía Bruno Soriano, Joan Oriol, Mario Gaspar, Matilla, Jefferson Montero, Santi Cazorla, Villarreal Mussachio Aguirretxe, Ansotegi, Carlos Martinez, Elustondo, Estrada, Griezman, Illarmendi, R.Sociedad Labaka, Llorente, Aranburu, Markel B, Mikel G, Viguera, Xabi Prieto, Zurutuza Zaragoza Ander Herrera, Kevin Lacruz * Up to La Liga match day 20 103
  • 104. Premiere of home grown players at La Liga 2010/11 Team Home grown players Team Home grown players Almería - Racing Julián Luque, Ramón Arcas Athletic , Aurtenetxe , Eriza, Ibai R. Madrid Juan Carlos Pérez, Morata Atlético - Sevilla - Barcelona Nolito Sporting Nacho Cases, Guillermo Mendes Pereiro Deportivo Dionisio Emmanuel “Dioni” Levante Sergio Abad “Mono” Álvaro Vázquez, David López, Espanyol Valencia Francisco Román Alarcón “Isco” Manu Molina Getafe Adrián Sardinero Hércules - Málaga Jose Luis Garcia del Pozo “Recio” Villarreal - Mallorca Kevin Garcia R.Sociedad - Osasuna Annunziata Zaragoza - * Up to La Liga match day 20 104
  • 105. League table La Liga Liga BBVA Table PTS PJ G E P GF GC 1 FC Barcelona 52 19 17 1 1 61 11 2 Real Madrid 48 19 15 3 1 47 17 3 Villarreal 39 19 12 3 4 38 20 4 Valencia 37 19 11 4 4 29 20 5 Espanyol 34 19 11 1 7 25 25 6 At. Madrid 30 19 9 3 7 31 23 7 At. Bilbao 29 19 9 2 8 29 31 8 Getafe 27 19 8 3 8 28 29 9 Mallorca 27 19 8 3 8 23 24 10 Sevilla FC 26 19 8 2 9 26 31 11 R. Sociedad 25 19 8 1 10 29 31 12 Hércules 22 19 6 4 9 22 28 13 Deportivo 21 19 5 6 8 15 26 14 Racing 20 19 5 5 9 15 26 15 Osasuna 18 19 4 6 9 17 25 16 Málaga 17 19 5 2 12 24 41 17 Sporting 16 19 3 7 9 17 27 18 Zaragoza 16 19 3 7 9 17 32 19 Levante 15 19 4 3 12 19 30 20 Almería 14 19 2 8 9 17 32 105
  • 106. League table Premier League Premier League TOTAL Table PTS PJ G E P GF GC 1 M. United 37 17 10 7 0 38 16 2 M. City 35 19 10 5 4 28 16 3 Arsenal 35 18 11 2 5 37 20 4 Chelsea 31 18 9 4 5 32 15 5 Tottenham 30 18 8 6 4 27 23 6 Bolton W 29 19 7 8 4 32 25 7 Sunderland 27 19 6 9 4 21 20 11 Blackpool 25 17 7 4 6 26 30 8 Stoke City 24 18 7 3 8 23 22 9 Newcastle 22 18 6 4 8 28 29 10 Liverpool 22 18 6 4 8 22 24 12 West Bromwich 22 18 6 4 8 24 31 13 Blackburn 22 19 6 4 9 23 30 14 Everton 21 18 4 9 5 20 21 15 Aston Villa 20 18 5 5 8 20 30 16 Wigan Athletic 19 18 4 7 7 15 29 17 Birmingham 18 17 3 9 5 17 20 18 Fulham 16 18 2 10 6 17 23 19 West Ham 16 19 3 7 9 19 32 20 Wolverhampton 15 18 4 3 11 19 32 106
  • 107. League table Lega Calcio 107
  • 109. League table Ligue 1 Ligue 1 Total Table PTS PJ G E P GF GC Lille 32 18 8 8 2 33 21 2 PSG 31 19 8 7 4 30 21 3 Stade Rennes 31 19 8 7 4 18 12 4 Lyon 31 19 8 7 4 26 21 5 Marseille 29 19 7 8 4 27 17 6 Saint-Étienne 29 19 7 8 4 26 20 7 Brest 28 19 7 7 5 20 15 8 Bordeaux 27 19 6 9 4 24 21 9 Toulouse 27 19 8 3 8 21 20 10 Montpellier 27 19 7 6 6 15 19 11 Sochaux 25 19 7 4 8 29 23 12 Lorient 25 19 7 4 8 22 24 13 Nancy 25 18 7 4 7 21 26 14 Auxerre 23 19 4 11 4 25 22 15 Nice 23 19 5 8 6 14 18 16 Valenciennes 22 19 5 7 7 21 21 17 Monaco 19 19 3 10 6 19 20 18 Caen 18 18 4 6 8 17 26 19 Lens 16 18 3 7 8 17 32 20 Arles 8 19 1 5 13 10 36 109
  • 110. Football Transfer Review 2011, winter market 1. Winter 2011 transfer window top 5 European leagues 2. La Liga on going season review 3. European Football Table 2010/11 4. Conclusions 5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 110
  • 111. Prime Time Sport Business Areas Football Image rights Marketing Players Sponsorship projects Sponsors recruitment management for top representation brands Young talent Positioning Sports rights development development exploitation Club player transfers Press relations Strategic consultancy Club revenue Brand Football Transfer development creation lab* Review* Strategic consultancy Events management Headhunting *Study and methodology exclusive to Prime Time Sport 111
  • 112. Mission and USP’s To inspire and help clients to maximize value around their professional sport practice and their sport related activities. Prime Time Sport develops selected strategic consultancy and Mission statement business development projects with sports entities, sports rights holders, athletes and large corporations that leverage sport relationship to develop effective and unique marketing plans 1. Independence and objectivity 2. Experience, professionalism and quality of work USP’s 3. Global high profile contacts network 4. Rigorous client selection base on high quality and value 112
  • 113. Contact details Prime Time Sport Esteve Calzada CEO esteve.calzada@ptsport.tv blog: www.estevecalzada.com twitter: www.twitter.com/estevecalzada Bruno Batlle Director de Fútbol y Marketing bruno.batlle@ptsport.tv Valeria López PR Manager valeria.lopez@ptsport.tv Luiz Rocha CEO Brasil Prime Time Sport Brasil luiz.rocha@ptsport.tv Av. Barao Homem de Melo, 4500/405 CEP 30450-250. C/ Tuset 20, 8-5, 08006 Barcelona-Spain Belo Horizonte (Brasil) Tfno: +34 933 967 900; Fax: +34 934 155 982 Tfno/Fax: +55 (31) 3247 6272 113