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Similar a From Blog to Book by Kylie Ofiu
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From Blog to Book by Kylie Ofiu
- 1. www.kylieofiu.com Twi/er: @kylieofiu Facebook: KylieOfiu
- 2. Blog to Book Prepara-on -‐ Top 10 posts -‐ Write something that would make a good book -‐ Be easy to contact -‐ Be social -‐ Grow your network
- 3. Pitching Your Book -‐ Book overview -‐ Contents outline -‐ Blog staGsGcs -‐ Networks you are affiliated with
- 4. Book Contract – What To Look For The publishing rights First Published All Published Rights Secondary Rights Royalty percentage 10 – 15% new authors 15 – 40% experienced authors Legal rights and issues Check the details to ensure you don’t pay if someone sues.
- 5. Authors need to be tough negoGators
- 6. Royal-es and Advances New authors RoyalGes 10 – 15% advance $2,000 -‐ $6,000 Experienced authors RoyalGes 15 – 40% Advance$6,000+ Tip If you are a big blogger or have a large online presence and network you can demand more than new author rates.
- 7. Check legal rights and issues to avoid liability
- 8. When Wri-ng Your Book Write in your voice but do not assume readers of your book follow your blog. Be specific. Books can come from anywhere such as one idea or a series of posts.
- 9. To Stay On Track -‐ Set specific wriGng Gme -‐ Keep a notebook/use notebook app -‐ Be flexible -‐ Take breaks
- 11. Edi-ng -‐ Take a few days break -‐ Use someone else -‐ Be prepared for opinions and advice
- 12. Who You Deal With -‐ AcquisiGons editor -‐ Editor -‐ Chief editor -‐ MarkeGng personnel -‐ Publicist
- 13. Contact Contact will vary greatly during different Gmes of the process from almost daily to nothing for weeks. Don’t worry about it.
- 14. You are the key to markeGng your book effecGvely
- 15. Marke-ng to Media Find out who is in charge of the relevant secGon of the magazine/newspaper/TV show you want to pitch to. Check out their style. Work out an angle that would suit that. Pitch it.
- 16. Book Promo-on Things I did: -‐ Contact local media -‐ Blog tour -‐ Give aways -‐ Got acGve on social media -‐ Contact TV shows -‐ A/end events -‐ Book signings -‐ Ask for reviews -‐ Change email signature
- 17. Book Promo-on Things publicist did: -‐ Contact all media and did negoGaGons -‐ Mass PR emails -‐ Work on ways to promote your book at events -‐ Pitched it to events -‐ Sent out the giveaway copies
- 18. Book Promo-on Other Sugges-ons: YouTube: • Do a reading • An interview a back ground of why you wrote it, what it’s about • A trailer of the book. Book Par-es More effecGve for cookbooks or books you can demonstrate the ideas Public speaking Such as conference, other events or even schools
- 20. Mainstream vs. Self Publishing Promo-on -‐ Mainstream get your book into stores easier -‐ Mainstream publishers ofen have more contacts -‐ Many media outlets and book stores do not take self-‐published books seriously
- 21. Mainstream vs. Self Publishing Wri-ng and Edi-ng -‐ Self-‐publishing you have to pay someone else to edit -‐ Mainstream publishers ofen have 3 or more people edit your book -‐ Self-‐publishing means no advance to help write the book
- 22. Mainstream vs. Self Publishing Other -‐ Self-‐publishing you own all publishing rights to the book -‐ Difference between the promoGonal work required between mainstream and self-‐publishing is negligible -‐ Self-‐publishing means there is no pressure to finish
- 23. Print vs. eBook -‐ Print books can help bring awareness to your brand/blog -‐eBooks make more money (if promoted well)
- 24. www.kylieofiu.com Twi/er: @kylieofiu Facebook: KylieOfiu