1. Ciszewski Financial
Communications
presentation
of the agency
Warsaw, 15th of June, 2011

2. Ciszewski Marketing Group
Constant growth
2010 &
2009 2011
CPR was
2007 Founding awarded
Ciszewski Impactor
Financial Award for the
Membership in
1999 the Polish Communications Best PR Agency
in Poland – 2
Association of
CPR was consecutive
Public
awarded Drum years (for 2009
Relations
1994 Association
with Gollin
Companies and Impactor
Awards
and 2011)
Harris Ciszewski CPR as a group
Establishing Founding
is the largest
the Agency Ciszewski
PR agency
by Jerzy Marketing
(employment)
Ciszewski Sportowy
and 3rd in
revenue

3. Ciszewski Financial Communications
Facts & Figures
 Ciszewski Financial Communications is the first company in Central Eastern
Europe specialized in services for companies from financial, real estate, law and
consulting fields and capital markets communication (IPO, SPO, M&A, debt),
 Together with partners, CFC provides also consulting and activities connected
with sport marketing, corporate identity, design and production,
 Ciszewski Financial Communications has emerged from Ciszewski PR S.A. – one
of the oldest PR agencies in Poland,
 Since 1999 roku we have been associated with GolinHarris - world leading PR
agency,
 Since 2009 Ciszewski Financial Communications is affiliated with Penrose
Financial,
 Ciszewski Financial Communications is the part of Ciszewski Marketing Group.

4. Ciszewski Financial Communications
Facts & Figures
 Over 40 projects realized for the companies from the financial industry in the
last 2 years – three times more than our best competitors,
 21 consultants specialized in the attendance of the financial industry companies
(11 firms), real estate (4 firms) and professional services (3 firms) – over two
times more than out best competitors,
 5 specialized departments: Consumer Finance & B2B, Corporate Finance
& M&A, Real Estate, Law & Consulting, Capital Markets communication,
 Experience in creation of joint initiatives for our Clients,
 Our staff: 25 people (21 consultants),
 Number of our Clients: 38 – (regular service: 30, projects [3 – 6 months]: 5,
one-time projects: 3).

5. Ciszewski Financial Communications
Communication hub for CEE
 CEE reality is very different from developed countries – especially in financial
services, professional services, capital markets and real estate
 As most of CEE markets are too narrow for agencies specialized in financial
communications we have decided to create a hub of agencies and experts
specialized in financial services communications which enables us to cover the
whole region
 Our partners have background in financial journalism, information agencies and
financial services firms
 Together with our partners: we cover Poland, Russia, Ukraine, Czech Republic,
Slovakia, Romania, Hungary, Kazachstan,
 Warsaw is client service & strategy center
– Strategy is developed here, executive directors are involved in the process
– Supervision is done here, executive directors are involved in the process
 We always work on localizing global messaging to make it more approporiate for
the local audiences
 We have great relations with financial journalists and the industry in each
country

6. Our experience in finance area

7. Our experience in areas of
Real Estate and Law & Consulting

8. Commercial Banking & M&A related firms

9. M&A and IPO, SPO, bonds projects
Company Project Scope of activity Total value of
transaction
Consulting in area as: internal and external
Ahold Polska takeover by
Carrefour Polska communications, press conferences, media relations with 375 mln Euro
Carrefour Polska
national and regional journalists.
Consulting in area as: internal and external communications,
Kofola Holding S.A. merge with
Hoop S.A. press conferences, media relations with national and regional
Hoop SA
journalists, crisis communications.
PKO BP buy back Credit Suisse Consulting in area as: external communications: reactive
Credit Suisse 120 mln PLN
AM shares in PKO TFI only communications with national media.
Sale of 100% stocks of Credit Consulting in area as: internal and external communications,
Credit Suisse Asset
Suisse Asset Management press conferences, media relations with national and regional
Management Polska
Polska to Ipopema SA journalists.
Consulting in area as: internal and external communications,
4 times debenture issue of 130 mln PLN
Marvipol S.A. press conferences, media relations with national and regional
Marvipol SA (40+40+30+20)
journalists, crisis communications.
Consulting in area as: internal and external communications, IPO – on going (od 1
Widok Energia SA IPO of Widok Energia SA press conferences, media relations with national and regional do 10 mln zł) bonds
journalists, crisis communications. (over 3 mln zł)
Consulting in area as: internal and external communications,
DM NWAI SA IPO of DM NWAI SA press conferences, media relations with national and regional 3 552 330 zł
journalists, crisis communications.
Consulting in area as: internal and external communications,
Merge of Supernova Fund SA
Supernova Fund S.A. press conferences, media relations with national and regional 210 mln zł
DM IDM SA assets
journalists.

10. M&A and IPO, SPO, bonds projects – selected experience
of our consultants prior to joining CFC
Company Project Scope of activity Total value of
transaction
Consulting in area as: internal and external
communications, press conferences, media relations with
GINO ROSSI IPO GINO ROSS I SA 36 mln PLN
national and regional journalists, crisis communications
and regional journalists.
Consulting in area as: internal and external
Bankier.pl IPO Bankier.pl SA communications, press conferences, media relations with 25,12 mln PLN
national and regional journalists.
Consulting in area as: internal and external
HAWE S.A. rights issue on
HAWE S.A. communications, press conferences, media relations with 100 000 000 PLN
Warsaw GPW
national and regional journalists, crisis communications.
Consulting in area as: internal and external
Liberty Group S.A. Liberty Group S.A. PRE-IPO communications, press conferences, media relations with 3 000 000 PLN
national journalists. Investor relations.
Consulting in area as: internal and external
Electus S.A. 15 600 000 PLN
Electus S.A. communications, press conferences, media relations with
Investor relations and PRE-IPO Bonds on Catalyst
national journalists. Investor relations.
Lokaty Budowlane S.A. Investor
Lokaty Budowlane Communications and Investor relations consulting and 40 000 000 PLN
relations and support during
S.A. information duties. (reverse takeover)
reverse takeover

11. Our team
CFC People

12. Jerzy Ciszewski
President
 President of Ciszewski Public Relations S.A., Ciszewski
Marketing Sportowy and Ciszewski Financial
Communications
 More than 20 years in PR&marketing industry
 Consulting several hundreds communication projects
 Great experience in crisis management
 Experience in communication with public administration
 Experience in public administration
 Main advisor of Marek Belka, the Polish Prime
Minister
 Secretary of State in the Ministry of Sport
 As a Secretary of State he was one of founding
fathers and main executer of Polish – Ukrainian
application to Euro 2012

13. Paweł Tomczuk
General Director
 General Director in Ciszewski Financial Communications
 He specialises in communication of financial, real estate
and consulting branches
 He prepared strategies and managed activities for more
than 50 companies from these fields, E.g., Dom Maklerski
BZ WBK, Legg Mason TFI, Gold Finance, DM NWAI, Saski
Partners, Amplico, BZ WBK,, Ernst&Young. Credit Suisse,
Neinver, Marvipol SA, Wikana SA, Capgemini, Mercer
 He advised financial companies in complicated crisis
situations, eCard S.A., buying process of stock exchange in
Prague by WSE, implementation of NSDR in KDPW S.A.,
KDPW S.A.
 During last two years he assisted Presidents and Directors
of large international companies during about 100 meeting
with journalists

14. Heads of departments
Danuta Cabaj Anna Samul
Jakub Zadrożny Siekierska Patrycja Daniel Gąsiorowski
Consumer Corporate
Law & Consulting Real Estate Investor Relations
Finance Finance
 Corporate communication  Social media & Internet
 Public affairs  Corporate social
 Investor relations responsibility
 Crisis communication  Communication of change
 Internal communication &  Event management
employer branding  Media trainings

15. CFC organisation structure
Paweł Tomczuk
Managing Director
Alicja Górka
Joanna Kosaczuk
Strategy and Development
Office Manager
Manager
Danuta Cabaj Anna Samul Jakub Zadrożny Patrycja Siekierska Daniel Gąsiorowski
Head of Consumer Head of Corporate Head of Head of Head of
Finance & B2B Finance & M&A Law & Consulting Real Estate Capital Markets
Hubert Kifner
Marek Knitter Artur Skoneczko Piotr Ceglarek
Head of Financial
Senior Associate Senior Associate Senior Associate
Services
Agata Dorożuk Anna Borowiec Karol Chorąży Monika Gapsa
Senior Associate Senior Associate Associate Associate
Łukasz
Jakub Zajdel Magdalena Czajka Associate
Ogonowski
Associate Associate
Associate
Anna Częścik Joanna Gołąb Anna Kosiorek
Associate Associate Junior Associate

16. The team
 The principle of our work is to understand Client’s activity:
- Our qualified consultants manage activities for different
companies: M&A consulting, asset management, structured
funds, PE & VC, IPO, banking products, law and real estates.
 Experience of consultants is related to standard and non-
standard communication techniques:
– For example: social media, internet, blogs, proactive media
communication, media patrons, ongoing cooperation among
key media, founding coalitions of many different companies
in order to maximize effect of conducting activities (e.g.
cross selling initiatives).
16

17. Dedicated team

18. Paweł Tomczuk
General Manager
 Vice-President and Co-owner of Ciszewski Financial Communications Ltd:
– 2007 - 2009 – Head of Financial Department in Ciszewski Public Relations,
– Since 2009 – Managing Director of Ciszewski Financial Communications.
 Experience in creating communication strategies and implementation of
communication activities for BZ WBK, Bank Millennium, Credit Suisse, Citi
Handlowy (Kronenberg Foundation), Credit Agriclole, Ernst & Young, Brokerage
House BZ WBK, Gold Finance, Legg Mason TFI, Obligacje Skarbu Państwa
(Ministry of Finance), Brokerage House NWAI, Grupa Amplico, Saski Partners,
KDPW S.A., eCard S.A., Neinver.
 Communication crisis management for eCard SA (shareholders conflict) and
KDPW SA.
 Advisory during IPO and M&A processes for Credit Suisse, DM NWAI, Widok
Energia, Marvipol SA, Supernova Fund, Polish Oil and Gas Company (PGNiG).
 Training and presentations on the subject of social media for Pekao SA, Kredyt
Bank, Citi Handlowy, Wiosna Association.
 Communication strategic workshops for Saski Partners, Bank Millennium,
Amplico Group, Brokerage House NWAI, Riverside Company, Noerr.

19. Anna Samul
Head of Corporate Finance & M&A Departement
 Over 7 years of experience in PR/news communication:
– 4 years of experience in Ciszewski Agency,
– 3 years of experience as a journalist in news channel TVN24, business
section (now TVN CNBC),
 Consulting and conducting of PR activities for Carrefour Poland in the acquisition
of Ahold Poland in June 2007.
 Conducting of communication activities in the process of acquisition Credit
Suisse Asset Management shares from PKO TFI: implementation of the
communication strategy and managing relations with key journalists.
 Communication and strategic advisory in the merger of Brokerage House IDM
SA and Supernova Fund assets.
 Strategy and communication consulting for Credit Suisse during the acquisition
of 100 percent shares in Credit Suisse Asset Management (Poland) by Ipopema
Securities.
 Communication advisory and execution of communication activities for Polish Oil
and Gas Company (PGNiG) in the process of two acquisitions on Polish energy
market.

20. Daniel Gąsiorowski
Head of Investor Relations Department
 Specialize in investor relations and communication advising for public companies
 Over 10 years experience in financial media and Public Relations sector:
– 2000 – 2005 – journalist, from 2003 Editor in Chief of Gazeta Finansowa,
– 2005 – 2007 – journalist of Money.pl,
– 2007 – 2009 – Board member and CEO of Liberty Group SA.
 Experience in management of the communication activities in public companies
and Venture Capital funds:
– Capital Partners, eMuzyka, Bakalland, Electus, Hawe (for more than 2
years), eCard.
 Experience in communication and strategic advisory during the IPO process:
– Liberty Group (for more than 2 years), Telepolska Holding, Platinium
Properties Group.
 In CFC from October 2010, responsible for:
– IPO Brokerage House NWAI, IPO Widok Energia SA, Marvipol SA, BOMI SA.
 Communication advisory and conducting of PR activities for Polish Oil and Gas
Company (PGNiG) in the process of two acquisitions on Polish energy market.

21. Marek Knitter, Senior Associate,
Corporate Finance & M&A Department
 10 years of experience in financial media as a journalist:
– 2000 – 2004 – journalist of Puls Biznesu newspaper – Investors
Department,
– 2004 – 2006 – journalist of Internet Service BusinessWire (ISB),
– 2006 – 2010 – journalist of Money.pl, Head of Money and Market
Department.
 Over 1 year of experience as a consultant of Brokerage House IDM SA:
– communication and media relation advisory during IPO processes,
– coordination of events and meetings for the media, market analysts and
investors.
 In CFC from December 2010, responsible for conducting PR activities for:
– Saski Partners, Riverside Company.
 Execution of communication activities for Polish Oil and Gas Company (PGNiG)
in the process of two acquisitions on Polish energy market.

22. Jakub Zajdel, Senior Associate
Corporate Finance & M&A Department
 Over 1 year of experience in financial media:
– 2009 – 2010 – journalist of Polish Press Agency, Macroeconomic and Market
Units.
 In CFC from April 2010, responsible for:
– Credit Suisse Investment Banking, Credit Suisse Securities and
Ernst&Young
 Communication and strategic advisory in the merger of Brokerage House IDM
SA and Supernova Fund assets.
 Conducting of communication activities for Polish Oil and Gas Company (PGNiG)
in the process of two acquisitions on Polish energy market.
 Graduated Warsaw School of Economics and postgraduate studies of Central
Banking and Monetary Policy organized by National Bank of Poland (NBP) and
Polish Academy of Science (PAN).

23. Cooperation with banks and investment companies, M&A
processes
CHOSEN PROJECTS

24. Credit Suisse Investment Banking
Communication around transactions
 Privatization deals (PZU and ENEA), BZ WBK acquisition
for PKO BP, Aster
Scope of activities
 Monitoring & handling media leaks
 Preparation of crisis communication strategy
 Communication of the deal
 Meetings with press after the deal (PZU and ENEA)
 Expert positioning:
– Arranging regular expert comments in the key media
– Arranging 1-on-1 interviews with IB seniors
 Ongoing activities:
– Media monitoring and monitoring of competitors
activities
– Constant cooperation with Credit Suisse’s press office
located in Frankfurt concerning advisory in terms of
communication, as well as current media relations

25. Credit Suisse Securities
Scope of activities
 Preparation and execution of communication strategy
concerning the debut of Credit Suisse Securities on the
Polish market
 Monitoring & handling media leaks
 Communication of the analysts reports
 Expert positioning:
– Arranging regular expert comments in the key media
– Arranging 1-on-1 interviews with Credit Suisse
Securities seniors
– Distribution of the analysts’ market reports
 Ongoing activities:
– Media monitoring and monitoring of competitors
activities
– Proposing the activities - speaking opportunities and
sector events

27. Credit Suisse Asset Management
Scope of activities
 Conducting communication activities related to the Robert Parker visits in Poland –
the main strategist of Credit Suisse Asset Management
 Expert positioning:
– Arranging expert comments in the key media
– Distribution of the analysts’ monthly reports
 Preparing press note and press release about the Credit Suisse Asset Management
investment results
 Proposing the activities - speaking opportunities and sector events
M&A advisory
CS AM selling 25 % of PKO TFI / CS AM joint venture
 The agency was supporting CS AM communication during the process of selling 25
% of shares in PKO TFI / CS AM joint venture
 The agency was handling media leaks and preparing crisis communication strategy
CS Group sells 100% of share in CS AM to Ipopema TFI
 CS Group strategy in Poland communication after CSAM was sold
 Constant communication advisory during sale process
 Internal & external communications

28. Credit Suisse – Robert Parker interview
28.04.2011 Puls Biznesu – the biggest Polish economic daily

29. Legg Mason Investments Fund
 Media relations and crisis communication consulting
 Preparing of educational materials on the subject of
investing that were sent out to the media
 Acting as the press office of the company
 Arranging interviews with the board of the company and
assistance during these interviews
 Consulting in key communication areas
 Conducting media audit
 The journalists’ expectations in relations to Legg Mason
 Individually presenting the philosophy of Legg Mason to
journalists and related communication with the media
 The result – a considerable improvement in relations with the
media, a better understanding of Legg Mason’s businesses by
journalists

30. The Riverside Company - Private Equity Fund
Media relations activities
 Communication of deals
 Advising on communication strategy around certain
deals communication
– Including crisis management
 Arranging one on one meetings with journalists
 Speaking opportunities – coordination of participation
in conferences
 Communication of international & local transactions
Ciszewski Financial Communications has been
responsible for communication of Riverside Private
Equity since August 2009. CFC acts in three countries:
Poland, Czech and Hungary

32. Capital markets team in BZ WBK
Conducting proactive relations with journalists in order to build
and maintain image of ORK BZ WBK as the company with large
competences in terms of M&A and IPO
The Agency was accountable for expert positioning activities:
 Establishing relations with key journalists from most
important media: Parkiet, Puls Biznesu, Rzeczpospolita,
Dziennik Gazeta Prawna, Forbes, Businessman.pl, press
agencies
 Expert positioning in different fields
 Arranging one on one meetings and articles devoted to
chosen topics (e.g. M&A on real estate, energy, food
markets)
 Planning and coordinating activities from expert positioning
fields (participating in conferences)

33. Money Makers
 Media relations and social media communication
 Preparation & execution of communication strategies
 Launch of the company on the market
 Building awareness of the new brand, expert’s positioning,
company's services
 Handling media relations - day-to-day activities & press
office
 Arranging expert’s comments and interviews on media
 Arranging educational comments and publications on
investment products and services available on the Polish
market and on financial advisors
 Conducting public relations and social media
educational campaign on the quality of financial
advisory in Poland

35. Supernova (IDM) Fund
The Agency is accountable for conducting all media
relations including:
 Creating communication strategy including key messages
and detailed plan of activities
 Creating communication strategy and Q&A regarding each
acquisition or shares purchase, iincluding potential crisis
communication issues
 Establishing and maintaining strong relationships with
the key journalists
 Preparing recommendation concerning participation in
the speaking opportunities and other events in the
financial sectors
 Cooperation with Supernova Fund business partners
 M&A communication consulting: internal and external
communications, press conferences, media relations
with national and regional journalists
 Expert positioning - aarranging expert comments and
1-on-1 interviews in the key media

36. Saski Partners
Scope of activities
 Day-to-day media relations activities & press
office
 Arranging comments on deals & market
situation
 Advising on communications regarding deals
 Support in crisis situations connected with
deals
 Proposing the activities - speaking
opportunities and sector events
 Constant cooperation since 2007

38. DM NWAI
Support for NWAI brokerage house clients during
IPO, SPO or debt offerings:
 Positioning the company as first investment bank
for SME
 Preparation & execution of communication
strategies
 Advisory in the area of investor relations
 Management of crisis situations
 Handling media relations
 The agency was supporting DM NWAI in its own
IPO process

39. Thank you for your attention!
Paweł Tomczuk
General Director
Ciszewski Financial Communications
Mob. +48 600489609
e-mail: ptomczuk@publicrelations.pl
www.ciszewskifc.pl