2009 Dreamforce roundtable preso on integrating social media into your B2B marketing efforts.

1. Integrating Social Media into Marketing Automation Parker TrewinDirector of Marketing Communications

2. 6 Stats that justify even having this discussion Your customers are talking about you. You need to be part of the conversation! 340+ million visitors on Facebook 275+ million blogs 44.5+ million month visitors on Twitter 43 million LinkedIn members 1.9 million Tweets per day 162,343 People Following Guy Kawasaki

3. 6 Reasons to Get Going Better, one-to-one interactions; deeper customer relationships Close more deals More upsells Offer better customer service Increased visibility and strength of brand How’s my brand doing? Influence the influencers Competitive monitoring Business Referrals Recruiting help

4. 6 Easy Things to Get Going Listen to what’s being said Participate in the conversation Start small Craft a social media policy Deputize your efforts Measure and promote your success

5. 6 Ways to make it measurable BUDURL – clicks, referrals from shortened URLS Buzzient – social media influencers, keywords, sentiment Genius.com – clicks, visitors, companies from shortened URLS, anonymous web-visitor tracking; integrated into marketing automation Google Analytics – referrals from social media profiles Radian6 – social media influencers, news monitoring, keywords, etc. Twitalyzer – brand strength and influence on Twitter

6. 6 Resources to get you started Altimeter Group – Social Media Consulting from the people who wrote Groundswell Chris Brogan Blog, Thoughts from a social guru Mashable’s10 “Must Haves” for Social Media Policy How to craft contagious content and attraction marketing -eMarketing Strategies for the Complex Sale Facebook Marketing for Dummies The New Rules for Marketing and PR, influential book from David Meerman Scott

8. Engage prospects w actionable data

9. Drive a quality 1:1 relationship

10. Personalized service across lifecycle

11. Track click-throughs & lead sources

12. All conversations or ads=campaign

13. Pull conversations to your website

14. Automate engagement w/ nurturing and scoringTrade-Shows

15. Social Marketing Automation AddressesToday’s Marketing & Sales Challenges Marketing Challenges How do I… Sales Challenges How do I… Reach, listen & respond to relevant conversations? Identify prospects from my territory on the web site? Engage & track my prospect after click-through? Increase connect rates with qualified prospects? Determine best channels for lead generation? Connect with a prospect when she’s ready – not before and not too late? Engage prospects without wasteful manual processes? Get the right profile data to have more quality conversations? Optimize conversion rates? Re-engage prospects not yet ready? Re-engage prospects not ready to buy? Identify up-sell & cross-sell opportunities with my customers?

17. Auto-response emails

20. “No wait” conversionsRight-time connections, Informed follow-up How Social Marketing Automation Works IT Reach Response Relationship Revenue

21. About Genius.com Genius is the leading on-demand marketing automation and Sales 2.0 solutions provider with over 500 total and 160 joint customers. Genius enables Marketing and Sales to instantly identify and connect with their best prospects in the Cloud. For more information go to: www.genius.com www.genius.com/marketinggeniusblog/ www.twitter.com/parker_genius ptrewin@genius.com