The next-generation commerce event: talks on new technologies, trends and business models that are transforming commerce. Topics from #ShopTalk17

1. Tips from #ShopTalk17 : the rapid evolution of how consumers
discover, shop and buy
STORE
REMODELLING
Investing in stores to create a
convenient, exciting and all-channel
experience is critical to remain
competitive in the current retail
environment.
Retailers are rethinking
technologies to help run stores
more efficiently and engage
customers ( Automation and Self-
Checkout ).
CREATING A
FRICTIONLESS
STORE EXPERIENCE
Storebased retailers that offer highly
differentiated products and
performance recorded a five-year
compounded annual growth rate
(CAGR) of 10.1% in annual revenue
over 2010–2015.
[ Kasey Lobaugh, Deloitte Consulting ]
DIFFERENTIATION
Walmart announces Startup
Incubator: it will focus on investing
in early-stage companies in areas
ranging from VR and AR to robotics
and AI.
RETAILERS AND
BRANDS PARTNERING
WITH THE TECH
COMMUNITY
Samsung Pay, Chase Pay, Android
Pay, Apple Pay, Amazon Pay, and
more: all these offers unique benefits
and encourage customers to form
shopping habits around them.
MOBILE
CONTACTLESS
PAYMENTS
PRODUCT
CURATION
Data Analytics Empowers
Consumers to Influence Product
Curation. Retailers have used
various data analytics tools to listen
to consumer feedback and applied
the insights gained to direct their
product
SUSTAINABILITY AND ALL-NATURAL
CONCEPTS RESONATE WITH AN
EXPANDING CONSUMER BASE
An enviromentally-conscious and healthy lifestyle has become
essential to millennial consumers who seek to buy consumer
products that are in line with their values.
SHOPTALK17
the next-generation commerce
event

2. A number of specialty retailers are creating new performance
metrics for their e-commerce and store managers to reflect their
contribution to promote omnichannel sales.
INTERACTIVE
EXPERIENCES
Retailers Providing Interactive
Experiences in Settings that Mimic
Real Life Before Buying. Retailers
are creating new physical
environments that enable
consumers to interact with their
products in a more immersive way
Digitally native companies such as
Bonobos, Birchbox and Away have
moved away from an online-only
approach and started to embrace
physical stores, pop-up locations
and showrooms to enable
consumers to engage with their
products in person.
DIGITALLY NATIVE
COMPANIES
When working with influencers, for
example, engaging influencers with
smaller audiences actually leads to
better engagement
LESS IS MORE,
MARKETING AND
BUILDING LOYAL
CUSTOMERS
Online Marketplaces Create a Direct-
to-Consumer Path for Small
Businesses and Entrepreneurs: they
have allowed small brands to sell
directly to consumers without having
to set up their own websites, logistics
network and customer service.
ONLINE
MARKETPLACES
Instant fulfilment such as two-hour
delivery could become the norm for
future e-commerce.
FULFILLMENT
SPEED
AI - VOICE, VISUAL
SEARCH &
CONVERSATIONAL
COMMERCE
Jonathan Alferness, VP of Product
Management, at Google indicated 7 out of 10
smartphone users will use voice search for
answers to questions.
"78% of people want voice activated
assistants". Computers have to adapt to
natural, human behavior...not the other way.
SOURCES
https://www.forbes.com/sites/shoptalk/2017/03/28/6-key-takeaways-from-shoptalk-2017-an-insiders-
perspective/#763728d524ab
https://www.linkedin.com/pulse/missed-shoptalk-2017-armchair-perspective-march-20th-subramanian
https://www.linkedin.com/pulse/shoptalk-2017-recap-seeing-future-retail-david-gudai
https://www.fungglobalretailtech.com/news/shoptalk-2017-day-3-takeaways/
@pueand My thanks to these authors
Retailers Reorganize their
Workforce Structure to Break the
Division of Online and Offline
Channels